SlideShare a Scribd company logo

Focus Group Discussion Guide

•
•
Hulla Girl
Hulla Girl

Naresh K, Malhotra, Marketing Research and Applied Orientation, 6th Edition, Pearson Education Inc, P.176-P.178

1 of 3
Download to read offline
Focus Group Discussion Guide
Focus Group Discussion Guide
Focus Group Discussion Guide

Recommended

Focus Group Discussion (Fgd)
Focus Group Discussion (Fgd)Focus Group Discussion (Fgd)
Focus Group Discussion (Fgd)Zamboanga
 
Focus Group Report Template
Focus Group Report TemplateFocus Group Report Template
Focus Group Report TemplateDemand Metric
 
Quantitative research design an overview
Quantitative research design an overviewQuantitative research design an overview
Quantitative research design an overviewMyrene Magabo Doctoral Student of Communication
 
Focus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideFocus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideAnnette Gerritsen
 
In Depth Interview (IDI)
In Depth Interview (IDI)In Depth Interview (IDI)
In Depth Interview (IDI)Mohammad Aslam Shaiekh
 
Focus group discussion
Focus group discussionFocus group discussion
Focus group discussionKunal Modak
 
Techniques of data collection
Techniques of data collectionTechniques of data collection
Techniques of data collectionvivek mhatre
 
Qualitative tools in Market Research
Qualitative tools in Market ResearchQualitative tools in Market Research
Qualitative tools in Market ResearchTina Sepehrifar
 

Recommended

Focus Group Discussion (Fgd)
Focus Group Discussion (Fgd)Focus Group Discussion (Fgd)
Focus Group Discussion (Fgd)Zamboanga
 
Focus Group Report Template
Focus Group Report TemplateFocus Group Report Template
Focus Group Report TemplateDemand Metric
 
Quantitative research design an overview
Quantitative research design an overviewQuantitative research design an overview
Quantitative research design an overviewMyrene Magabo Doctoral Student of Communication
 
Focus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideFocus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideAnnette Gerritsen
 
In Depth Interview (IDI)
In Depth Interview (IDI)In Depth Interview (IDI)
In Depth Interview (IDI)Mohammad Aslam Shaiekh
 
Focus group discussion
Focus group discussionFocus group discussion
Focus group discussionKunal Modak
 
Techniques of data collection
Techniques of data collectionTechniques of data collection
Techniques of data collectionvivek mhatre
 
Qualitative tools in Market Research
Qualitative tools in Market ResearchQualitative tools in Market Research
Qualitative tools in Market ResearchTina Sepehrifar
 
Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...sondramilkie
 
Qualitative Research Methods
Qualitative Research MethodsQualitative Research Methods
Qualitative Research MethodsJukka Peltokoski
 
Focus groups presentation
Focus groups presentation Focus groups presentation
Focus groups presentation John Glynn
 
ACTION RESEARCH
ACTION RESEARCHACTION RESEARCH
ACTION RESEARCHMAHESWARI JAIKUMAR
 
FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15Devi Prasad
 
Case Study Research
Case Study ResearchCase Study Research
Case Study ResearchClive McGoun
 
Focus groups - An introduction
Focus groups - An introductionFocus groups - An introduction
Focus groups - An introductionJohn Morawski Market Intelligence consultant
 
Focus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guideFocus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guideAfshin zaman
 
Lecture 2: Research Proposal Development
Lecture 2: Research Proposal DevelopmentLecture 2: Research Proposal Development
Lecture 2: Research Proposal DevelopmentESD UNU-IAS
 
Narrative research and case study
Narrative research and case studyNarrative research and case study
Narrative research and case studyVineetha K
 
Interpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithiriInterpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithirisykeshea
 
Participant observation
Participant observationParticipant observation
Participant observationAtul Thakur
 
Pragmatic approach to research
Pragmatic approach to researchPragmatic approach to research
Pragmatic approach to researchayoub babar
 
Ethnography
EthnographyEthnography
Ethnographycprouty
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
 
How To Conduct Survey 209
How To Conduct Survey 209How To Conduct Survey 209
How To Conduct Survey 209swati18
 
A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...K M Mehedi Hasan
 
Ethnographic research presentation
Ethnographic research presentationEthnographic research presentation
Ethnographic research presentationsadia ahmad
 
Ppt of mixed method design
Ppt of mixed method designPpt of mixed method design
Ppt of mixed method designNetra Kumar Manandhar
 
Writing Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPointWriting Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPointCharita Alston
 
A new way to measure word of-mouth marketing
A new way to measure word of-mouth marketingA new way to measure word of-mouth marketing
A new way to measure word of-mouth marketingHulla Girl
 
Analysis of social media's super impact
Analysis of social media's super impactAnalysis of social media's super impact
Analysis of social media's super impactHulla Girl
 

More Related Content

What's hot

Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...sondramilkie
 
Qualitative Research Methods
Qualitative Research MethodsQualitative Research Methods
Qualitative Research MethodsJukka Peltokoski
 
Focus groups presentation
Focus groups presentation Focus groups presentation
Focus groups presentation John Glynn
 
FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15Devi Prasad
 
Case Study Research
Case Study ResearchCase Study Research
Case Study ResearchClive McGoun
 
Focus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guideFocus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guideAfshin zaman
 
Lecture 2: Research Proposal Development
Lecture 2: Research Proposal DevelopmentLecture 2: Research Proposal Development
Lecture 2: Research Proposal DevelopmentESD UNU-IAS
 
Narrative research and case study
Narrative research and case studyNarrative research and case study
Narrative research and case studyVineetha K
 
Interpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithiriInterpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithirisykeshea
 
Participant observation
Participant observationParticipant observation
Participant observationAtul Thakur
 
Pragmatic approach to research
Pragmatic approach to researchPragmatic approach to research
Pragmatic approach to researchayoub babar
 
Ethnography
EthnographyEthnography
Ethnographycprouty
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
 
How To Conduct Survey 209
How To Conduct Survey 209How To Conduct Survey 209
How To Conduct Survey 209swati18
 
A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...K M Mehedi Hasan
 
Ethnographic research presentation
Ethnographic research presentationEthnographic research presentation
Ethnographic research presentationsadia ahmad
 
Writing Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPointWriting Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPointCharita Alston
 

What's hot (20)

Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...Introduction to Participant Observation as a Data Collection Method in Progra...
Introduction to Participant Observation as a Data Collection Method in Progra...
 
Qualitative Research Methods
Qualitative Research MethodsQualitative Research Methods
Qualitative Research Methods
 
Focus groups presentation
Focus groups presentation Focus groups presentation
Focus groups presentation
 
ACTION RESEARCH
ACTION RESEARCHACTION RESEARCH
ACTION RESEARCH
 
FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15FGD as a method of data collection.jan 15
FGD as a method of data collection.jan 15
 
Case Study Research
Case Study ResearchCase Study Research
Case Study Research
 
Focus groups - An introduction
Focus groups - An introductionFocus groups - An introduction
Focus groups - An introduction
 
Focus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guideFocus group-discussion-step-by-step-guide
Focus group-discussion-step-by-step-guide
 
Lecture 2: Research Proposal Development
Lecture 2: Research Proposal DevelopmentLecture 2: Research Proposal Development
Lecture 2: Research Proposal Development
 
Narrative research and case study
Narrative research and case studyNarrative research and case study
Narrative research and case study
 
Interpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithiriInterpretive paradigm presentation by vicky & savithiri
Interpretive paradigm presentation by vicky & savithiri
 
Participant observation
Participant observationParticipant observation
Participant observation
 
Pragmatic approach to research
Pragmatic approach to researchPragmatic approach to research
Pragmatic approach to research
 
Ethnography
EthnographyEthnography
Ethnography
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
 
How To Conduct Survey 209
How To Conduct Survey 209How To Conduct Survey 209
How To Conduct Survey 209
 
A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...A research proposal on “the causes of drug addiction among street children in...
A research proposal on “the causes of drug addiction among street children in...
 
Ethnographic research presentation
Ethnographic research presentationEthnographic research presentation
Ethnographic research presentation
 
Ppt of mixed method design
Ppt of mixed method designPpt of mixed method design
Ppt of mixed method design
 
Writing Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPointWriting Qualitative Research Reports PowerPoint
Writing Qualitative Research Reports PowerPoint
 

More from Hulla Girl

A new way to measure word of-mouth marketing
A new way to measure word of-mouth marketingA new way to measure word of-mouth marketing
A new way to measure word of-mouth marketingHulla Girl
 
Analysis of social media's super impact
Analysis of social media's super impactAnalysis of social media's super impact
Analysis of social media's super impactHulla Girl
 
7 Ways To Outservice The Competition Wp
7 Ways To Outservice The Competition Wp7 Ways To Outservice The Competition Wp
7 Ways To Outservice The Competition WpHulla Girl
 
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式Hulla Girl
 
Design With Red
Design With RedDesign With Red
Design With RedHulla Girl
 
Netflix Entering the Video on Demand Through Providing Streaming Movies
Netflix Entering the Video on Demand Through Providing Streaming MoviesNetflix Entering the Video on Demand Through Providing Streaming Movies
Netflix Entering the Video on Demand Through Providing Streaming MoviesHulla Girl
 
How Smart Marketers Use Smart Phones
How Smart Marketers Use Smart PhonesHow Smart Marketers Use Smart Phones
How Smart Marketers Use Smart PhonesHulla Girl
 

More from Hulla Girl (7)

A new way to measure word of-mouth marketing
A new way to measure word of-mouth marketingA new way to measure word of-mouth marketing
A new way to measure word of-mouth marketing
 
Analysis of social media's super impact
Analysis of social media's super impactAnalysis of social media's super impact
Analysis of social media's super impact
 
7 Ways To Outservice The Competition Wp
7 Ways To Outservice The Competition Wp7 Ways To Outservice The Competition Wp
7 Ways To Outservice The Competition Wp
 
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式
Steve Jobs 親自遊說傳媒高管 接受I Pad營收模式
 
Design With Red
Design With RedDesign With Red
Design With Red
 
Netflix Entering the Video on Demand Through Providing Streaming Movies
Netflix Entering the Video on Demand Through Providing Streaming MoviesNetflix Entering the Video on Demand Through Providing Streaming Movies
Netflix Entering the Video on Demand Through Providing Streaming Movies
 
How Smart Marketers Use Smart Phones
How Smart Marketers Use Smart PhonesHow Smart Marketers Use Smart Phones
How Smart Marketers Use Smart Phones