Dear Michael, On behalf of the Hornsby District CPA Discussion Group, I would like to thank you sincerely for making the time to present to our group on 10 Nov evening meeting. Your presentation is very professional and open, enlightening us with the latest information on websites and IT news that our members appreciate your talk very much. I attach a photo of the award of appreciation certificate and I hope we can invite you back to talk on new IT subjects in the not too distant future. Members are welcomed to contact Michael if you need any professional website service with the Website Marketing Group Pty Ltd (contacts at E-mail below) Regards David LO Convenor Hornsby District CPA Discussion Group

1. Speaker: Michael DOYLE, Director,
The Website Marketing Group Pty Ltd
"Website Marketing"
What's good for accountants in the
Cyber Age

13. Search Engine Optimisation
Definition and Facts

14. Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
SEO refers to techniques that help your website rank higher in the
organic/natural search results.
Why is it important?
The majority of web traffic is driven by the major search engines - Google, Bing
and Yahoo!. If your site cannot be found by search engines, you miss out on the
incredible opportunities available to websites provided via search. Whether your
site provides content, services, products, or information, search engines are a
primary method of navigation for almost all Internet users.

15. Search Engine Landscape
– Google is the #1 website visited world-wide.
– Other search engines and sites account for the rest of
web traffic.

16. Google SERPS

17. Google Ranking Factors
• What are the Google Ranking Factors?
• There are over 200 ranking factors in the Google
Algorithm. The aim is to optimise some of these
components to allow for high ranking.
• We refer to them as:
• On-Page Factors
• Off-Page Factors

18. Google Ranking Factors
• Ranking Factors
– On-Page (keyword-specific) Ranking Factors
– On-Page (non-keyword) Ranking Factors
– Page-Specific Link Popularity Ranking Factors
– Site-Wide Link-Based Ranking Factors
– Site-Wide (non-link based) Ranking Factors
– Social Media/Social Graph Based Ranking Factors
– Usage Data Ranking Factors
– Geo-Targeting Factors

20. How important is Social Media?

27. Benefits of Using Social Media Tools

29. Case Study
• Carnegie accountants
• Financial Services- Parramatta

31. Carnegie Financial Services
• a private group of companies that offers fully integrated
financial solutions for clients.
• Objective
– Increasing potential clients
– attract clients thus creating the need to improve its
site's ranking.
• Solution
– The Website Marketing Group analyzed Carnegie
website, the marketplace and the competition, and
then developed online and offline SEO solutions

34. Result

39. "The Website Marketing Group“
URL: http://www.TWMG.com.au
Ph: 02 9639 2711
Thank You
Michael DOYLE, Director