Albion is the name of a new proposed garden city in the Black Country in the West Midlands. It has been designed by a consortium of experts led by MADE, the centre for Placemaking, for entry to the Wolfson Economics Prize

1. Who is this man?
clue: you may be wearing his underpants

2. Simon Wolfson
Conservative Life Peer
Chief Executive of Next

3. He is giving away £250,000

4. Yes £250,000!

5. we would like £250,000

6. to get the
money we need
to provide the
best answer to
this question...
“How would you
deliver a new
Garden City which
is visionary,
economically
viable and
popular?”

7. Garden cities are in the news

8. for the politicians garden cities mean...
new towns in the countryside

9. We decided to enter
£250,000!
but our garden city will be...

15. introducing...
ALBION
NOT THAT ONE

16. introducing...
ALBION
the garden
city in the
Black Country

17. This is the BEST place for a new garden city
...because of...

18. existing infrastructure

19. proximity to all types of jobs

20. existing public services

21. character

22. edge

23. no NIMBY objectors

24. a foundation of co-operation

25. From day 1 Albion has...

26. Art
Greening
Growing
Pop-ups
Street food

27. it grows into a new place with...

28. distinctive architecture

29. the best in landscape and urban design

30. smart use of technology

31. growing everywhere

32. led by its
citizens and
businesses

33. with space to start-up, self-build,
invest, create

34. made easy by a design code and
special planning zone
which help create...

35. the Albion premium
the additional return on investment from a
development which has the quality and
vision to create a strong market, and
benefits from existing infrastructure and
easy planning

36. (P-B)n-R > (P-A)n-I
Black Country
Garden City
less remediation
costs
less infrastructure
costs
ALBION
value
VALUE
added
ADDED
current
black
country
values
peak
regional
values
peak
regional
values
Conventional
garden city
value added
agricultural
land
values
Rural Garden
City

37. and it grows...

38. the whole Black
Country as
garden city
subsequent phases
ALBION Phase 1

39. find out more at
made.org.uk
if you want to help contact
david@made.org.uk