Marketing Plan For Release The Panic
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Marketing Plan For Release The Panic

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A business plan I wrote for a class in college. We had to pick an album that was being released within a certain time frame and then create a business plan for it. I picked Red's Release The Panic

A business plan I wrote for a class in college. We had to pick an album that was being released within a certain time frame and then create a business plan for it. I picked Red's Release The Panic

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Marketing Plan For Release The Panic Marketing Plan For Release The Panic Document Transcript

  • Red - Release the Panic Marketing Plan Presented by: Michelle Herris
  • Table of Contents Project Contacts ..................................................................................................... Page 3 Background Information ..................................................................................................... Page 3 Project Facts ..................................................................................................... Page 3 Streaming Information ..................................................................................................... Page 4 Artist Biography ..................................................................................................... Page 5 Target Audience ..................................................................................................... Page 5 Demographics Overview ..................................................................................................... Page 6 Marketing Objective ..................................................................................................... Page 6 SWOT Analysis ..................................................................................................... Page 6 YouTube Research ..................................................................................................... Page 7 Exposure and Social Media ..................................................................................................... Page 8 Additional Research ..................................................................................................... Page 9 Electronic Press Kit ..................................................................................................... Page 11 Distribution ..................................................................................................... Page 19 Tour Dates ..................................................................................................... Page 19 Publicity Timeline ..................................................................................................... Page 21 Press Release ..................................................................................................... Page 22 2
  • Project Contacts Project Facts Management Ted Beidler ted.beidler@redlightmanagement.com ph: 615-279-3784 Booking Paradigm Talent Agency infoccm@paragigmagency.com ph: 615-251-4400 Label Essential Records of Provident Label Group www.providentpress.com Background Information Album History End of Silence (June 6, 2006) Innocence & Instinct (February 10, 2009) Until We Have Faces (February 1, 2011) Release the Panic (February 5, 2013) Singles History “Breathe Into Me” (June 2006) “Break Me Down” (December 2006) “Let Go” (August 2007) “Lost” (December 2007) “Already Over” (February 2008) “Fight Inside” (October 2008) “Never Be the Same” (December 2008) “Death of Me” (December 2008) “Forever” (July 2009) “Mystery of You” (September 2009) “Start Again” (November 2009) “Ordinary World” (February 2010) “Faceless” (December 2010) “Feed the Machine” (February 2011) “Not Alone” (April 2011) “Lie to Me (Denial)” (July 2011) “Who We Are” (January 2012) “Buried Beneath” (July 2012) “Perfect Life” (January 2013) “Release the Panic” (February 2013) “Glass House” (April 2013) Artist: Red Residence: Nashville, Tennessee Album Title: Release the Panic Release Date: February 5, 2013 Producer: Howard Benson Genre: Christian Metal Label: Essential Records, Sony Format: Compact Disc, Digital Download Track Listing 1. Release the Panic 2. Perfect Life 3. Die for You 4. Damage 5. Same Disease 6. Hold Me Now 7. If We Only 8. So Far Away 9. Glass House 10. The Moment We Come Alive Deluxe Bonus Tracks 11. Love Will Leave a Mark 12. As You Go 13. Hymn for the Missing (Guillotine remix) 14. Death of Me (Guillotine remix) 15. Breathe Into Me (Remix Acustica) First Single: “Perfect Life” Service Date: January 14, 2013 Radio Impact Date: February 1, 2013 3
  • Streaming My first choice for the streaming of Release the Panic would be Spotify, a streaming service that was founded in 2006 by Daniel Ek and Martin Lorentzo of Sweeden. Now, the music streaming service is getting a record 7,000 - 8,000 new users a day which is more than any other streaming services of music, movies, or otherwise. While it may not pull in a great deal of money for the label or the artist, it will be a great way to get Red’s music out to people who have never heard them. Another choice for streaming is YouTube. Already a service that most people are comfortable with and know, YouTube is growing in numbers, not just amount of content, but the number of videos watched. Recently, Billboard added streams on YouTube into their formula for figuring out the Hot 100. It is considered the modern day jukebox. A third streaming choice would be Rock of Refuge Radio available from Live365 Radio. It is an online radio station based out of Illinois that includes artists like and including Red. This would give fans for artists that are like Red a chance to hear the band. This would be a great solution to stream their songs in areas where Spotify is not allowed. 4
  • Artist Biography Nashville-based artist Red started in 2004 with guitarist Anthony Armstrong, bassist Randy Armstrong, singer Michael Barnes, drummer Andrew Hendrix, and guitarist Jasen Rauch. This continued to be the lineup for two years, when Andrew Hendrix left the band and was replaced by Hayden Lamb. In 2006, the also put out their debut album, End of Silence, produced by Robert Graves. Hayden is credited as being a member of the band, but he did not play on any of the recorded tracks. The album did extremely well for the band. The song “Let Go” was featured in Activision’s Baja 1000 and “Pieces” was featured in the trailer for “The Blind Side.” Reviews at JesusFreakHideout and AllMusic give it a 3 out of 5 star rating and Cross Rhythms gave it a 7 out of 10. It made it onto Billboard’s Top 200 Albums chart; all singles released for radio have made it into the Top 5 at ChristianRock.net, and as of 2011 has sold 400,000 copies. It was also nominated for a Grammy at the 49th Grammy Awards for Best Rock or Rap Gospel Album. While out on tour in 2007, supporting the album, the band was involved in a car accident that caused serious damage to the vehicles as well as to drummer Hayden Lamb who injured his shoulder. He was forced to sit out for the remainder of the tour and Joe Rickard was brought in to sub. Three years passed and in 2009 Red put out their sophomore album Innocence & Instinct, again produced with Robert Graves. At this point, Joe Rickard is still playing as a touring musician and played them on the album, but he is not credited as being in the band. The album was released in both standard and deluxe edition. Like their debut album, Innocence & Instinct made it to Billboard’s Top 200 Albums chart, debuting at number 15 and the deluxe edition of the album made it up to number 2 on the iTunes Top Selling Rock Albums Chart and number 5 on Top-Selling Albums overall. It was also nominated for a Grammy at the 52nd Grammy Awards for Best Rock or Rap Gospel Album. Reviews of the album gave it an average rating of either 4 out of 5 stars or 9 out of ten. During a podcast, sometime in 2009, the band announced that injuries Lamb had sustained in the accident in 2007 were too great and that he would not be returning to the band. Rickard was now credited as being a member of the band. Not long after that, it was released that Jasen Rauch would no longer be touring due to wanting to spend more time with his family; however, he would still contribute to the write of future albums. More rigorous touring with bands like Saving Abel, Skillet, Breaking Benjamin, and Chevelle pushed the band through the rest of 2009 and 2010 until Red released their third studio album with producer Robert Graves, Until We Have Faces. This would be the first album to feature Roe Rickard as an official member of the band, as well as the band only being a four piece as they decided to not replace Rauch. The album didn’t do as well critically, but Dream Theater’s John Petrucci considered this to be the best album of 2011. Fans disagreed with critics however, as the album made it to number 1 or 2 on Billboard’s Top 200, Rock Albums, Alternative Albums, Digital Albums, Independent Albums, Christian Albums, and Christian Albums. The album also made 2011 Rock Albums chart at number 61 and Christian Albums at number 9. In the two following weeks after the album dropped, Red made their national television debut performing on Conan O’Brien and The Tonight Show. In mid- 2012, Red announced they would be entering the studio to record their fourth studio album, Release the Panic. It would be the first album that the band released without Robert Graves as producer, instead deciding to go with Howard Benson. Reviews for the album have been favorable so far and the album debuted at number 7 on the Billboard Top 200 chart. Target Audience Age range: late teens through late twenties Gender: A 1:1 of male to female ratio, predominantly Caucasian. Geographical: Urban Status: educated, faith and family oriented 5
  • A fan of Red is one that is family and faith oriented. They have a strong relationship with both their family and with God, or they are trying to. They are people that try to do good in the world and volunteer whenever possible. A Red fan is mostly a positive person, who believes things happen for a reason. Demographics For reasons unknown, Musicmetric did not have Red on their radar. It is especially surprising since the analytics website was used to track after the band had already released Release the Panic. However, after a few days, some information was on the site and showed that the number of fans added and the number of plays the band received per day were high near the drop of the album and then started to level off with random dips. Next Big Sound, however, had information on the band and their social media sites. In comparing the band to three others artists that are in a similar or the same market, Thousand Foot Krutch, Sick Puppies and Trapt, the graphs showed that Red has a strong social media presence having the highest numbers of Twitter followers and mentions, Facebook likes, YouTube and VEVO views, and Wikipedia page views of all the bands. Marketing Objective My goal as a marketer is to broaden the fan base outside of the Christian band niche while keeping faithful to the diehard fans with the release of Release the Panic. I believe that the key to making this goal a possible is to keep in touch with current fans. Releasing videos and singles leading up to the release, giving them something to talk about and promote through various social networking sites. Red has played shows with bands outside their niche, and we plan to make plans for more tours like these in the future. Other key aspects include doing a pre-order for fans, with options for a meet and greet in one of the packages. With this release, we want to strengthen the fan base as it grows bigger and better. Strengths, Weaknesses, Opportunities, and Threats Strengths One of the strengths of my marketing plan, I believe, is the social media aspect. Having followed RED on Twitter for a while, the band seems to be very engaged with their fans., their re-tweets always popping up in my Twitter feed. They also have a heavy (though not annoying) presence on Facebook as 6
  • well as Instagram, giving fans, new and old, a peak into the lives of RED. YouTube has also been aided the band in that they’ve already post three lyric videos for songs from the album, giving fans a peek into the new album as well as hopefully bringing in new fans as well. Another strength is that RED is already developed in their own niche. They’ve marketed themselves as an alternative rock Christian band that has been around since 2004 and Release the Panic will be their fourth studio release. They’ve nearly been around for ten years and were the first alternative Christian to break into radio play. With that type of background, they’ve gained a diehard following. Weaknesses A weakness of my marketing plan, is that I seem to be putting more attention and thought into some areas (Social Media), but not others (nearly everything else). While I’ve thought about other ways to build buzz for the release, I think social media is a strong aspect. However, not everyone finds new music through social media, and I need to look into more ways outside of that on how they do find their music. I also need to think of more ways to publicize the album outside of social media. Maybe find more music blogs that could review it or podcasts to get play a single to reach a broader audience. Another weakness could be getting their name out to those who may not listen to them because they are a “Christian band.” While they are a “Christian band,” I believe it’s more of a lifestyle and the type of lyrics that they write, and they’re not forcing their religion onto anyone through their lyrics or at their shows. Figuring out ways how to branch out and find other non-Christian blogs or podcasts to support the band and their upcoming release. Opportunities I think a great opportunity for RED would to try and get more of their music into television or movies. They’ve already had a song featured on a trailer for the movie “The Blind Side,” but I think trying to get it out there more would be beneficial. While they have a heavier sound, they’re lyrics are clean making them more versatile to a wider range of films. Another opportunity that I think will be good for RED is to co-headlining tour with other bands that have a similar sound. Whether it be with another alternative rock Christian bands, or just alternative rock. A lot of touring that the band seems to do is through Christian festivals. By branching out and doing their own tour, they’re getting their music out to their fans as well as those who like their music but do not want to see them at a Christian festival or who aren’t apart of their “Christian” demographic. Threats One threat to developing my marketing plan, could be that the band has branded themselves as a “Christian band.” While I do not think it is a bad thing, I believe, that sometimes it could turn people away who think the band will always be preaching about their religion and trying to get people to convert. People could be put off by that. However, I think it’s something that could be easy to overcome. YouTube Revenue YouTube is growing to be a huge asset to artists by either launching their careers or allowing fans to stream their music and post studio or tour updates. Today, people are using ads as well as the YouTube partnering program to make money through the site. The more views a video has, the more money the content maker will get. One artists made $4.31 for 330,000 views on one video and $38.49 for 2,118,200 views on another video. Strategy for YouTube 7
  • Red will benefit from adding content to YouTube for a few different reasons. First, it will allow people to stream their music. YouTube is the world’s largest jukebox and is an alternative for people to find the band if they don’t have streaming services like Spotify, Rhapsody, etc. While all of Red’s discography is not available on the site through the band’s page, though it is probably available through other users by lyric videos or fan videos, it does allow people to find out about the band. Second, it will allow people to find out about the band through recommendations. When users watch videos of artists similar to Red like Skillet, Thousand Foot Krutch, Trapt, etc, YouTube will recommend similar videos for them to watch, bringing Red’s music to new people. YouTube is a huge asset in a way of gaining new fans through recommendations. It’s a free resource and there are millions of users on the website. Finally, it will continue to keep the connection with those who are already a part of the fanbase. A great way to accomplish this will be posting videos of tour updates as well as studio updates while the band is recording. Most fans are interested in the lives of the artists the listen to, or how life is like as a recording/touring musician. This is a great way to show them a glimpse and keep them interested and connected. Exposure and Social Media A major part about gaining exposure is fostering relationships. One of the few ways we can do this is by getting personal. Fans like hearing stories about an artist’s life, to get inside their mind aside from the music. Sometimes, it’s the personal stories that keep people listening, especially if it’s something they connect with. Also, we can gain by joining causes and charitable organizations. Not only are we doing something good, but so are the fans (if it is something everyone can get involved with) and that makes everyone feel good. This will give people something to talk about, spreading the word about Red. Also, to gain exposure an artist should always be recording and releasing material. Though Red has been a part on the top of the charts for Billboard, image can only get an artist so far, so the music has to be good (recorded or live) or people won’t stay or tell other people about the artist. In addition to that, covers are also a great way for an artist to get exposure by pulling in fans of a song that would have never heard Red otherwise. Social media is more valuable and powerful today than traditional media because it is something that is coming from the artist and not from a team of people/producers that want to portray the artist in a certain light. With social media, an artist has the right to defend themselves if people paint them in a way that is untruthful. And because of that, it is a great way to connect and build a fan base. Two great ways that we will capitalize on the social media trend is to bring in fans by linking them with Red’s website as well as creating Twitter contests. Contests could lead to new interested followers and/or is just another way to keep fans connected. With the use of social media like Twitter and Instagram, the use of hashtags (a short-text code preceded by a pound sign) has grown and makes it easier to filter through all the traffic on both sites. They are a great way to host contests (those submitting to a contest would use a specific hashtag in their tweet) or to boost the artist by getting a specific hashtag onto the trending topics charts which would make those not a part of the fan base curious. Red has already established their Twitter presence and with this current release has a hashtag running for the album with the title (#ReleasethePanic). However, I believe that the band could capitalize on this idea more using it to run contests or to connect with fans by doing either a Q&A or having a hashtag specifically for Red fan art. 8
  • Additional Research Whales, dolphins and minnows is a great monetization strategy that the music industry should look into adopting. These are categories of people that support something. Minnows are the largest group and while they don’t bring in money, their sheer numbers bring support to their artist through influence. Dolphins are the second-largest group. According to Kickstart, they represent about half of an artist's fanbase as they are willing to pay for albums and concert tickets. Lastly, are whales. This group represents a small portion of the fan-base, but they are willing and able to bring in large sums of money. According to Billboard, “Whales are will to buy plane tickets to fly to another part of the country and they’ll gladly shell out tens of thousands for the opportunity to host a private concert.” Red could benefit from this idea. The band has a fairly large fan-base and by separating them into these categories and catering to them differently, they have a larger chance to make them happy as well as growing their fan-base through the influence of the minnows and their income as their minnows turn into dolphins and possibly whales. Before anyone realizes it, everything we do in our lives will be in the cloud and mobile devices will be the way we get all our information compared to computers and laptops. Gerd Leonhard spoke at MIDEM in 2012 and spoke of how if you are not connected, then you’re dead. This is becoming more and more true as the months go by. With the internet, artists can have a global reach that they did not have before and also being able to connect with fans that live in areas they’re not able to get to through touring. He also talks about how 98% of what people buy is based off of recommendations. These can be from family and friends or just information from strangers who have already bought the product that they are interested in. Putting this into perspective of Red, buy them continually putting out content (either music, touring, YouTube videos), they’re getting people talking and with that they are able to spread the word. They are able to recommend Red to friends, family, and others and will do so because the band is always putting content out there. Finally, he talked about “selling” music versus “selling around” music. While selling music is important, streaming services are cutting into those profits because they are cheaper, more accessible and can be accessed from nearly anywhere. So now, it is no longer about selling the music and making money from selling the music, but all of the things that surround the music. It is about selling the merchandise, the concert tickets, the experience. Red puts on an intensely amazing live show, which is selling the experience of the band in a live setting. Giving people something they connect to is a great way to get people to help and support an artist. Red achieves this by giving people music to connect with as well as their messages of hope. With music technology going the way of streaming, for artists to make money and to gather new fans, it is all about the experience. For Red, I believe that their live show gives their fans the experience that they’re looking for.With both of these, people in turn what to support them. As more people hear about the band, more people are going to talk and it may not always be good. However, if the band has a proactive investment in positive experiences, then they can be almost assured that all comments will be positive. Three tweets about how bad United Airlines were reached an audience of 280,000 people and people are more willing to listen to a stranger on their experience that go into something blindly. “Peer recommendations drive sales.” Red has a large presence in their social media. They’re the ones doing the updating on both band accounts as well as personal accounts. Because of that, people are going to talk about them on those social media accounts. This could influence friends, family 9
  • members, or even someone that just follows them on that social media outlet could then be turned into a fan and a consumer of the brand. Complacency is a symptom of mediocrity. If Red just stayed where they are at musically and business wise as a band, they will never gain new fans and may lose old ones. 10
  • Electronic Press Kit Biography RED was formed in 2004 by twin brothers, Anthony and Randy Armstrong, Michael Barnes, Andrew Hendrix, and Jasen Rauch in Nashville, Tennessee. The band enlisted the Grammy-nominated producer Rob Graves to record a few demos. Shortly after that, the band was signed to Essential Records an imprint of Sony BMG. Hendrix left the band before their first release, End of Silence, which came out June 6, 2006. In 2009, Rauch decided to leave the touring behind, but continues to contribute to the composition of the albums. Following their debut album, RED has released three albums including Innocence & Instinct, Until We Have Faces, and most recently Release the Panic. The band’s first three albums have given them nearly one million units sold, two GRAMMY nominations, five GMA Dove Awards, two Top 10 Active Rock singles, three Top 10 Mainstream Rock Singles and 10 consecutive Number One hits at Christian radio. And Innocence & Instinct helped the band make Radio and Records history by being the first band in Christian rock history to have a song debut at number one. Two song off their 2011 release Until We Have Faces received national spotlight on TBS’ “Conan” (“Faceless”) and NBC’s “The Tonight Show with Jay Leno” (“Not Alone”). The band is also known for their outstanding live performances and has toured alongside national acts such as Hinder, Creed, Three Days Grace, Sevendust, Seether, Papa Roach, Saving Abel, Third Day, Switchfoot, Skillet, and others. Instrumentation Anthony Armstrong - rhythm, lead guitar, backing vocals Randy Armstrong - bass, piano, backing vocals Michael Barnes - lead vocals Joe Rickard - drums, percussion Past Albums and Singles Release the Panic (February 5, 2013) “Perfect Life” “Release the Panic” “Glass House” Until We Have Faces (February 1, 2011) “Faceless” “Feed the Machine” “Not Alone” “Lie to Me” “Who We Are” “Buried Beneath” Innocence & Instinct (February 10, 2009) “Fight Inside” “Never Be the Same” “Death of Me” “Forever” “Mystery of You” “Start Again” “Ordinary World” End of Silence (June 6, 2006) “Breathe Into Me” 11
  • “Break Me Down “Let Go” “Lost” “Already Over” Official Website www.redmusiconline.com Links www.facebook.com/redmusiconline instagram.com/redmusiconline www.last.fm/music/Red twitter.com/redmusiconline en.wikipedia.org/red_(band) www.youtube.com/officialred 12
  • Audio http://grooveshark.com/#!/s/Perfect+Life/4YKLX0?src=5 “Perfect Life” http://grooveshark.com/#!/s/Release+The+Panic/4YKMFv?src=5 “Release the Panic” http://grooveshark.com/#!/s/Hold+Me+Now/4YKLgv?src=5 “Hold Me Now Lyrics www.azlyrics.com/lyrics/red/perfectlife.html “Perfect Life” www.azlyrics.com/lyrics/red/releasethepanic.html “Release the Panic” www.azlyrics.com/lyrics/red/holdmenow.html “Hold Me Now” 13
  • Video http://www.youtube.com/watch?v=GtmfVLnkOEA http://www.youtube.com/watch?v=JdMaaJ1lwfU 14
  • Press Photos 15
  • Press “...Rease the Panic, has knocked it out of the park with their best overall album.” - Kevin Davis of New Release Tuesday “Release the Panic lives up to the hype.” - Matt Conner of CCM Magazine “...this CD hits them [teenagers and youth leaders] right between the eyes and challenges the listener to look deeply at the world the live in and make sense of it it.” - Darryl Bryant of Worship Leader “...it is fierce, heavy and features some awesome guitar riffs...” - Sylvie Lesas of Evigshed Magazine “...Release the Panic nevertheless earns it creators high marks for their willingness to shake up the established order a bit. More importantly, though, it’s stronger entries offer convincing hints that the group’s next release may well turn out to be its defining work.” - Bert Gangl of Jesusfreakhideout.com “Release the Panic will probably be known as one of the better rock albums of 2013...” - Kevin Hoskins of Jesusfreakhideout.com “Mixing a post-grunge sound, complete with a slight metal edge, and a radio-ready studio sheen, Red play songs that, although they’re filled with confusion, despair, and anger, are also ultimately positive and redemptive, which is where the band’s Christian base comes into the blend.” - Steve Leggett of AllMusic.com 16
  • Touring Winter Jam 2013 January 4, 2013 - Charleston, West Virginia - Charleston Civic Center January 5, 2013 - Charlotte, North Carolina - Time Warner Cable Arena January 6, 2013 - Chattanooga, Tennessee - McKenzie Arena January 11, 2013 - Jacksonville, Florida - Jacksonville Veterans Memorial Arena January 12, 2013 - Tampa, Florida - Tampa Bay Times Forum January 13, 2013 - Mobile, Alabama - USA Mitchell Center January 17, 2013 - Reading, Pennsylvania - The Sovereign Center January 18, 2013 - University Park, Pennsylvania - Bryce Jordan Center January 19, 2013 - Columbus, Ohio - Schottenstein Center January 20, 2013 - Ft. Wayne, Indiana - Allen County Memorial Coliseum January 25, 2013 - Kansas City, Missouri - The Sprint Center January 26, 2013 - Des Moines, Iowa - Wells Fargo Arena January 27, 2013 - Peoria, Illinois - Peoria Civic Center January 31, 2013 - Evansville, Indiana - The Ford Center February 1, 2013 - Milwaukee, Wisconsin - U.S. Cellular Arena February 2, 2013 - Louisville, Kentucky - Freedom Hall February 7, 2013 - Fayetteville, North Carolina - Crown Coliseum February 8, 2013 - Greenville, South Carolina - BI-LO Center February 9, 2013 - Nashville, Tennessee - Bridgestone Arena February 10, 2013 - Atlanta, Georgia - Philips Arena February 14, 2013 - Augusta, Georgia - James Brown Arena February 15, 2013 - Knoxville, Tennessee - Thompson-Boling Arena February 16, 2013 - Greensboro, North Carolina - Greensboro Coliseum February 17, 2013 - Norfolk, Virginia - Scope Arena February 22, 2013 - Cincinnati, Ohio - U.S. Bank Arena February 23, 2013 - Chicago, Illinois - Sears Centre Arena February 24, 2013 - St. Louis, Missouri - Scottrade Center March 1, 2013 - Omaha, Nebraska - Omaha Civic Auditorium March 2, 2013 - Oklahoma City, Oklahoma - Chesapeake Energy Arena March 3, 2013 - Memphis, Tennesee - FedEx Forum March 7, 2013 - Tupelo, Mississippi - BancorpSouth Arena March 8, 2013 - Bossier City, Louisiana - CenturyLink Center March 9, 2013 - Tulsa, Oklahoma - BOK Center March 10, 2013 - Little Rock, Arkansas - Verizon Arena March 15, 2013 - Columbia, South Carolina - Colonial Life Arena March 16, 2013 - Lexington, Kentucky - Rupp Arena March 17, 2013 - Birmingham, Alabama - BJCC Arena March 21, 2013 - Ypsilanti, Michigan - EMU Convocation Center March 22, 2013 - Cleveland, Ohio - Wolstein Center March 23, 2013 - Champaign, Illinois - Assembly Hall March 24, 2013 - Grand Rapids, Michigan - Van Andel Arena March 28, 2013 - Springfield, Missouri - JQH Arena March 29, 2013 - Wichita, Kansas - Intrust Bank Arena March 30, 2013 - San Antonio, Texas - AT&T Center Release the Panic Tour April 16, 2013 - Grand Rapids, Michigan - The Intersection April 18, 2013 - Fort Wayne, Indiana - Piere’s 17
  • April 19, 2013 - Traverse City, Michigan - Ground Zero April 20, 2013 - Flint, Michigan - The Machine Shop April 22, 2013 - Cincinnati, Ohio - 20th Century Theatre April 24, 2013 - Indianapolis, Indiana - Deluxe @ Old National Center April 25, 2013 - Louisville, Kentucky - Headliners Music Hall April 28, 2013 - Jacksonville, Florida - Metropolitan Park** May 02, 2013 - Baton Rouge, Louisiana - The Varsity Theatre May 03, 2013 - Houston, Texas - Warehouse Live May 04, 2013 - Dallas, Texas - Trees May 06, 2013 - Birmingham, Alabama - Workplay May 07, 2013 - Little Rock, Arkansas - Revolution Music Room May 08, 2013 - Mobile, Alabama - Soul Kitchen May 17, 2013 - Columbus, Ohio - Columbus Crew Stadium** May 20, 2013 - Pittsburgh, Pennsylvania - Altar Bar May 21, 2013 - Lancaster, Pennsylvania - Chameleon Club May 23, 2013 - New York, New York - Gramercy Theatre May 25, 2013 - Clifton Park, New York - Upstate Concert Hall May 26, 2013 - Baltimore, Maryland - Ram’s Head Live May 31, 2013 - Luzerne, Pennsylvania - Brews Brothers West Creation Festival June 26, 2013 - Shirleysburg, Pennsylvania - Agape Farm Retreat Center August 7, 2013 - Seattle, Washington - Enumclaw Expo Center ** denotes festival dates and not a part of the Release the Panic tour 18
  • Distribution Release the Panic will be available in two formats, Compact Disc and Digital Download. Both formats will be available for pre-sale through the bands website starting December 11, 2012 and will include an array of additional merchandise. Along with the band’s website, the digital version of Release the Panic will be available on iTunes and AmazonMp3 and the physical version will be available at Target, Best Buy, and Wal-Mart. Two different albums will be released in both formats, the standard edition and the deluxe edition. The standard edition will be priced around $9.99 and have ten songs. The deluxe edition will be priced around $14.99 and along with the ten songs on the standard edition will also have an additional five songs. Touring Winter Jam 2013 January 4, 2013 - Charleston, West Virginia - Charleston Civic Center January 5, 2013 - Charlotte, North Carolina - Time Warner Cable Arena January 6, 2013 - Chattanooga, Tennessee - McKenzie Arena January 11, 2013 - Jacksonville, Florida - Jacksonville Veterans Memorial Arena January 12, 2013 - Tampa, Florida - Tampa Bay Times Forum January 13, 2013 - Mobile, Alabama - USA Mitchell Center January 17, 2013 - Reading, Pennsylvania - The Sovereign Center January 18, 2013 - University Park, Pennsylvania - Bryce Jordan Center January 19, 2013 - Columbus, Ohio - Schottenstein Center January 20, 2013 - Ft. Wayne, Indiana - Allen County Memorial Coliseum January 25, 2013 - Kansas City, Missouri - The Sprint Center January 26, 2013 - Des Moines, Iowa - Wells Fargo Arena January 27, 2013 - Peoria, Illinois - Peoria Civic Center January 31, 2013 - Evansville, Indiana - The Ford Center February 1, 2013 - Milwaukee, Wisconsin - U.S. Cellular Arena February 2, 2013 - Louisville, Kentucky - Freedom Hall February 7, 2013 - Fayetteville, North Carolina - Crown Coliseum February 8, 2013 - Greenville, South Carolina - BI-LO Center February 9, 2013 - Nashville, Tennessee - Bridgestone Arena February 10, 2013 - Atlanta, Georgia - Philips Arena February 14, 2013 - Augusta, Georgia - James Brown Arena February 15, 2013 - Knoxville, Tennessee - Thompson-Boling Arena February 16, 2013 - Greensboro, North Carolina - Greensboro Coliseum February 17, 2013 - Norfolk, Virginia - Scope Arena February 22, 2013 - Cincinnati, Ohio - U.S. Bank Arena February 23, 2013 - Chicago, Illinois - Sears Centre Arena February 24, 2013 - St. Louis, Missouri - Scottrade Center March 1, 2013 - Omaha, Nebraska - Omaha Civic Auditorium March 2, 2013 - Oklahoma City, Oklahoma - Chesapeake Energy Arena March 3, 2013 - Memphis, Tennesee - FedEx Forum March 7, 2013 - Tupelo, Mississippi - BancorpSouth Arena March 8, 2013 - Bossier City, Louisiana - CenturyLink Center March 9, 2013 - Tulsa, Oklahoma - BOK Center March 10, 2013 - Little Rock, Arkansas - Verizon Arena 19
  • March 15, 2013 - Columbia, South Carolina - Colonial Life Arena March 16, 2013 - Lexington, Kentucky - Rupp Arena March 17, 2013 - Birmingham, Alabama - BJCC Arena March 21, 2013 - Ypsilanti, Michigan - EMU Convocation Center March 22, 2013 - Cleveland, Ohio - Wolstein Center March 23, 2013 - Champaign, Illinois - Assembly Hall March 24, 2013 - Grand Rapids, Michigan - Van Andel Arena March 28, 2013 - Springfield, Missouri - JQH Arena March 29, 2013 - Wichita, Kansas - Intrust Bank Arena March 30, 2013 - San Antonio, Texas - AT&T Center Release the Panic Tour April 16, 2013 - Grand Rapids, Michigan - The Intersection April 18, 2013 - Fort Wayne, Indiana - Pierre’s April 19, 2013 - Traverse City, Michigan - Ground Zero April 20, 2013 - Flint, Michigan - The Machine Shop April 22, 2013 - Cincinnati, Ohio - 20th Century Theatre April 24, 2013 - Indianapolis, Indiana - Deluxe @ Old National Center April 25, 2013 - Louisville, Kentucky - Headliners Music Hall April 28, 2013 - Jacksonville, Florida - Metropolitan Park ** May 02, 2013 - Baton Rouge, Louisiana - The Varsity Theatre May 03, 2013 - Houston, Texas - Warehouse Live May 04, 2013 - Dallas, Texas - Trees May 06, 2013 - Birmingham, Alabama - Workplay May 07, 2013 - Little Rock, Arkansas - Revolution Music Room May 08, 2013 - Mobile, Alabama - Soul Kitchen May 17, 2013 - Columbus, Ohio - Columbus Crew Stadium ** May 20, 2013 - Pittsburgh, Pennsylvania - Altar Bar May 21, 2013 - Lancaster, Pennsylvania - Chameleon Club May 23, 2013 - New York, New York - Gramercy Theatre May 25, 2013 - Clifton Park, New York - Upstate Concert Hall May 26, 2013 - Baltimore, Maryland - Ram’s Head Live May 31, 2013 - Luzerne, Pennsylvania - Brews Brothers West Creation Festival June 26, 2013 - Shirleysburg, Pennsylvania - Agape Farm Retreat Center August 7, 2013 - Seattle, Washington - Enumclaw Expo Center ** denotes festival dates and not a part of the Release the Panic tour 20
  • Publicity Timeline December 12.1 - Photo shoots for press 12.14 - Interview with Loudwire.com on “Release the Panic” release 12.11 - Album available for pre-order , they receive instant download of “Perfect Life” 12.20 - Release lyric video for “Hold Me Now” 12.28 - Tape a “Story Behind the Song” segment for CCM Magazine January 1.5 - Morning performance on Fox Charlotte, Charlotte, North Carolina, Channel 18 1.11 - Morning acoustic performance on WAWS, Jacksonville, Florida Channel 30 1.19 - Morning interview and acoustic performance on 99.7 WRKZ Columbus, Ohio 1.25 - Concert song stream on 99.5 KRBZ Kansas Missouri 1.28 - Phone interview for Jesusfreakideout.com podcast 1.31 - Morning interview and acoustic performance on 103.1 WGBF Evansville, Indiana February 2.1 - Milwaukee, Wisconsin 2.1 - “Release the Panic” pre-orders through RedMusicOnline.com shipped 2.2 - Morning acoustic performance on WBRD Louisville, Kentucky Channel 41 2.3 - Phone interview with Screamer Magazine 2.5 - “Release the Panic” is released to public 2.7 - Morning interview and acoustic performance on 103.5 WRCQ Fayetteville, N. Carolina 2.10 - Interview with Relevant Magazine 2.12 - Release “Release the Panic” music video on VEVO 2.16 - Morning acoustic performance on Greensboro, NC Fox 8 2.19 - Interview with Worship Leader Magazine 2.22 - Release “Perfect Life” music video on VEVO 2.23 - Concert song stream on 95.1 WIIL Chicago, Illinois 2.25 - Anthony interview with Loudwire.com about album release and Winter Jam tour March 3.1 - Morning interview and acoustic performance on 92.3 KEZO Omaha, Nebraska 3.7 - Concert song stream with 102.7 WEGR Memphis, Tennessee 3.8 - Concert stream on 98.9 KTUX Louisiana 3.9 - Morning interview and acoustic performance on KOKI, Tulsa, Oklahoma Channel 23 3.11 - Morning interview and acoustic performance on WSMV, Nashville, Tennessee Channel 4 3.16 - Concert song stream on 100.1 WKQQ Lexington, Kentucky 3.17 - Morning interview and acoustic performance on WBRC, Birmingham, Alabama Channel 6 3.22 - Morning acoustic performance on WJW Cleveland, Ohio Channel 8 3.24 - Concert song stream on 97.9 WGRD Grand Rapids, Michigan 3.28 - Morning interview and acoustic performance on 102.1 KQRA Springfield, Missouri 3.29 - Concert stream on 95.1 KICT Wichita, Kansas 3.30 - Online streaming of show on Stage Hop, San Antonio, Texas 21
  • February 12, 2013 For Immediate Release Christian-Rock group Red release music video for first single “Release the Panic.” Nashville-based group is putting out a video on February 12 for their first single off of their latest release Release the Panic. +++ “Release the Panic” is the first single from Red’s just released album Release the Panic. [Stream]: http://grooveshark.com/#!/s/Release+The+Panic/4YKMFv?src=5 +++ Nashville-based Christian rock group Red has released a music video for “Release the Panic,” their first single from their recently released fourth album Release the Panic. The album has charted in the top ten on seven different U.S. Billboard charts including Hard Rock Album, Alternative Album, and Independent Album. The video is a sequel to the story line that was started in their music video for “Feed the Machine” off their 2011 album Until We Have Faces. Red formed as an alternative Christian band in 2004 and have been building a growing audience ever since. Extensive touring of an explosive live performance helped the band break though the noise and make Radio and Records history by being the first band in Christian rock history to have a song debut at number one. Red is continuing their journey with their most recently release Release the Panic and their first single “Release the Panic.” “Release the Panic will probably be known as one of the better rock albums of 2013...” - Kevin Hoskins of Jesusfreakhideout.com Release the Panic, the fourth album from Red, was released on February 5, 2013 and is now streaming. ### If you’d like more information about this release, please call Michelle Herris at 440-478-2812 or email at herrism9@gmail.com +++ Red Links Website Facebook Twitter 22