This document discusses strategies for online marketing campaigns including using iPads with opt-in boxes for signups, giveaways requiring email opt-ins, and following brands on social media. It recommends using less copy and more visuals, filling in blanks, spell checking, and consistent branding. The strategies also include linking website content in emails, creating blogs for each email segment, dissecting blog content, generating social media posts, and sharing content through the week while encouraging conversation on social platforms. The document concludes by advising to analyze campaign metrics and replicate high performing content while revising underperforming content.

15. -Ipads/Sign
up sheets
with opt-in
boxes
-Giveaways
entry based
on email w/
opt-in
-Social
Media follow
backs – IG,
FB & Pinterest

16. Activate a Contest

21. Less
Copy
More
Visuals
Here’s
Why->

25. Fill in the blanks
Spell check
Consistent Branding
Call to action

30. -Link Backs to Your Website
-A Blog for every email segment
-Dissect your blogs
-Create social media content
-Keep sharing through the week

32. -Like -Comment
-Share -Tag
-Encourage a conversation

33. -Follow -Comment
-Repin -Like
-Engage

34. -Follow -Comment
-Repin -Like
-Engage

38. -No clicks – ditch it
-Lots of clicks replicate content
-Poor open rate
-Revise, experiment – subject
lines, photos, copy

39. +

40. Recap
*Strategy
*Content Curation
*Solutions
*Enhancements
*Engagement

41. +