On the way home from work in the fall of 2004, a young woman did something most women have done—she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement bag and then transferring all the contents, she wished there were a way to change just the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to entrepreneur Corbin Church, and a unique new company was born soon thereafter with Church as its CEO and driving force.

1. Endless Possibilities

2. About Miche
• It all started in 2004 when Michelle Romero spilled on
her favorite handbag.
• She wished that she could just change the outside of
the bag without transferring the contents.
• The Idea of a Bag with changeable covers popped into
her mind.
• She then made the very first prototype with super
glue and stained fabric.
• Michelle then set out on a mission to bring life to
Miche Bag.

3. Journey Together
• Michelle showed the prototype to Annette Cavaness,
who immediately loved the idea.
• Annette an accessories buyer worked with Michelle
on developing the business plan and product
perfection.
• In April 2005 they started the process and formed
Miche Bag LLC.
• And the name “Miche” was suggested after the
nickname Michelle’s mother-in-law gave her.

5. Wear It. Change It. Love It.
THE ORIGINAL INTERCHANGEABLE MICHE BAG

6. Miche Today
• Today Miche is a rapidly growing international
business.
• Its success is largely due to strong enterprising
women- Independent Miche Representatives.
• They market the unique handbag concept,
accessories and jewelry collection to style
lovers.

7. And to think. . .
It all started with a spill!

8. For More Details visit: -
www.miche.com
Thanks for Watching!