On the way home from work in the fall of 2004, a young woman did something most women have done—she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement bag and then transferring all the contents, she wished there were a way to change just the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to entrepreneur Corbin Church, and a unique new company was born soon thereafter with Church as its CEO and driving force.
