Michael Yoder

Greater Grand Rapids, Michigan Area United States

Social / Digital Media Strategist | Leader of LinkedUp Grand Rapids

Advertising / Marketing / PR

I am currently responsible for developing, maintaining, and monitoring Spectrum Health System's overall social media presence. This includes working with the system communications and marketing team to develop successful social media marketing initiatives. Additionally, I lead and manage LinkedUp Grand Rapids, a business social networking group of nearly 14,000 members based in the Greater Grand Rapids, West Michigan region. I have a broad background that includes consulting as a social media strategist specializing in Social Media Strategy, Social Media Implementation, Social Media Monitoring, Social Media Marketing, Communications Consulting, Business Development and HR. My experience i...