Kick-Start your Holiday Fundraising with eTapestry
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Kick-Start your Holiday Fundraising with eTapestry



End-of-Year giving accounted for over 17% of overall giving in 2012. As we approach this year's holiday giving season, does your organization have a plan in place to make this year its most successful ...

End-of-Year giving accounted for over 17% of overall giving in 2012. As we approach this year's holiday giving season, does your organization have a plan in place to make this year its most successful ever? Join eTapestry expert Brooke Csukas for a free live webinar as she shares how eTapestry's simple, automated, and affordable tools help nonprofits raise more money with fewer resources.”



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  • School on Wheels replaced their spreadsheets with eTapestry and saw immediate results that speak for themselves:The ChallengeSchool on Wheels used Microsoft Excel® spreadsheets to manage its data, but staff could not query for mailings to board members, corporations, foundations, etc. Further compounding the problem was the fact that different spreadsheets were kept across the organization and there was no visibility into the data, its accuracy, or the overall well-being of School on Wheels.The SolutionMore than five years ago, a board member introduced the organization to eTapestry, and as a small organization, School on Wheels began using the free “under 500” database (the very first offering in the eTapestry family). Since then, the organization’s database has grown to 2,500 records and staff now use eTapestry’seCommerce, Web 2.0, and Executive Reports modules.The ResultsStaff recently completed a successful online fundraising campaign, raising $30,000 in just one month! They also used the solution to process auction items at the organization’s recent gala, which raised more than $40,000. (For this event, staff used Web 2.0 to manage online giving, which was a huge success.)“Every year we use the database more and more,” said Janet Hiatt, vice president of development. “It’s so user-friendly, and ‘instant message’ support is so convenient - the chat feature makes it so easy to contact the support team when we need to.”School on Wheels staff have built stronger relationships with donors and better engaged board members with eTapestry. Executive Reports has been especially useful; board members can personally call, write, or email donors to thank them for their gifts. Plus, staff can update the records with information about why each donor supports School on Wheels, how they got involved, and more, and they can quickly identify donors who have lapsed or downgraded so that the board can ask for their continued support. They say it’s a great way to engage board members in the fundraising process and keep valuable information about donors in one place, all while retaining and even upgrading donors.
  • Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions  
  • Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions  

Kick-Start your Holiday Fundraising with eTapestry Kick-Start your Holiday Fundraising with eTapestry Presentation Transcript

  • KICK-START YOUR HOLIDAY FUNDRAISING WITH ETAPESTRY Presented by Brooke Csukas eTapestry Account Executive 10/23/2013 Footer 1
  • HOUSEKEEPING 1. Please mute your phone while listening. 2. Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session 3. Optimize Viewing the Event - Close all other applications Hit the F5 key to put the window into full-screen mode 4. Feel free to ask questions as we go along using the chat feature! 10/23/2013 Blackbaud Confidential 2
  • BEFORE WE BEGIN The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer speakers. To join an Audio broadcast in WebEx, click on the Communicate menu in your WebEx screen and select Join Audio Broadcast. If you are having problems connecting with the audio broadcast server you can still join using the teleconference. To join the teleconference follow the steps below: 1. 2. Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast. Get the teleconference number, click on Communicate > Join Teleconference. Teleconference information: Call-in toll-free number: 1-866-4106539 (US) Call-in number: 1-660-4225471 (US) Conference Code: 364 005 6 10/23/2013 Blackbaud Confidential 3
  • WHAT’S THE BIG DEAL WITH END-OF-YEAR GIVING? • End-of-Year Giving in December Accounted for 17% of overall giving in 2012 (Source: 2012 Blackbaud Charitable Giving Report) • End-of-Year Online Giving in December accounted for 22% of online giving last year! (Source: 2012 Blackbaud Charitable Giving Report) 10/23/2013 Blackbaud Confidential 4
  • 3 WAYS TO KICK-START YOUR HOLIDAY FUNDRAISING 1. Optimize your homepage for the holidays 2. Make every email count 3. Tap into your supporters‟ networks 10/23/2013 Blackbaud Confidential 5
  • OPTIMIZE YOUR HOMEPAGE FOR THE HOLIDAYS • Give Development prime real estate on your website • Appeal to the emotions of visitors with photos • Make your fundraising goal and progress visible on your website 10/23/2013 Blackbaud Confidential 6
  • MAKE EVERY EMAIL COUNT • Segment your list and customize email content based on your target audience. • Run multi-part appeals with a main ask, a season‟s greeting, and „a last chance to give‟ email • Share Outcomes 10/23/2013 Blackbaud Confidential 7
  • TAP INTO YOUR SUPPORTERS’ NETWORKS • Encourage family giving by getting creative with an appealing ecommerce offering, membership, or other holiday giving idea. A donation to your organization could make the perfect present. • Use Social Media, send eCards, and ask constituents to forward emails or links to friends 10/23/2013 Blackbaud Confidential 8
  • COMMON CHALLENGES FUNDRAISERS FACE TODAY • How do I get my constituents to donate more frequently? • How can I tell if what we are doing is really working? • How can I ensure that I am spending my time (and those of my volunteers) effectively? • How can I make personal connections with donors and prospects when I have a small staff and a crazy schedule? • How do I build trust and transparency with my board and my supporters? • How can I get better insight into my fundraising performance? Let’s Dive deeper in to how eTapestry helps nonprofits with these challenges… 10/23/2013 Blackbaud Confidential 9
  • 1 MANAGE AND TRACK ALL YOUR RELATIONSHIPS • Easily manage and cultivate your supporters • Increase engagement and responsiveness by leveraging a holistic view of your supporter base Members Donors • Acquire and retain more supporters thanks to the ability to spend less time focusing on data and more time focusing on your mission 10/23/2013 Blackbaud Confidential Volunteers 10
  • ALL YOU NEED TO KNOW IN ONE PLACE 10/23/2013 Blackbaud Confidential 11
  • 2 QUICK AND EASY FOLLOW UP • Tell donors “thank you” personally within seconds of their donation 10/23/2013 Blackbaud Confidential 12
  • 3 ZERO-CLICK DASHBOARDS AND REPORTS Keep yourself and key stakeholders upto-date with zero-click dashboards and reports Easily answer questions like… • What's the percentage of donors that are renewing their support from one year to the next? • Which donors give gifts in multiple and/or consecutive years – or months? • Who are the best prospects for major gifts? • How do my giving results compare from one time frame to another? • How many donors lapsed, upgraded, downgraded, or were new in a certain time frame? 10/23/2013 Blackbaud Confidential 13
  • 4 QUICK AND FLEXIBLE REPORTING • Deliver the most important information in the format needed • Schedule reports do be delivered on a regular basis to you or anyone in your organization • Report on key information unique and important to your organization • Ready to use reports for measuring your organizations most important data 10/23/2013 Blackbaud Confidential 14
  • 5 BUILT-IN EMAIL MARKETING • Easily build and send professional looking communications using a built in HTML email editor. • Keeps copies of individual or mass emails on each account so that you can track all of your constituent communications. • Run state of the art spam analysis. • Take advantage of delivery scheduling. • Report on the deliverability and performance. • Remain 100% CAN-SPAM compliant. 10/23/2013 Blackbaud Confidential 15
  • 6 EASY TO USE DO-IT-YOURSELF DONATION FORMS With eTapestry it is easy to collect donations directly into your eTapestry database through our easy to use Do-it-Yourself (DIY) forms. • Online Giving Page: Allow your page visitors to make one-time and recurring donations. • Event Registration Page: Allow your page visitors to register for an event. • Membership Signup Page: Allow your page visitors to purchase memberships. • Contact Page: Allow your page visitors to sign up to receive regular communications from you. • Volunteer Page: Allow your page visitors to register to volunteer with your organization. 10/23/2013 Blackbaud Confidential 16
  • 6 EASY TO USE DO-IT-YOURSELF FORMS • • • • • 10/23/2013 Collect donations quickly and easily right into your database Select from a library of templates, you don‟t need to know HTML! Make changes to the design any layout with our easy to use WYSIWYG editor Easily embed your DIY forms directly into your existing website! Send auto response emails thanking them for their donation/submission Blackbaud Confidential 17
  • 6 EASY TO USE DO-IT-YOURSELF FORMS Embedded in your existing website! 10/23/2013 Blackbaud Confidential 18
  • 6 EASILY ACCESS YOUR DATA FROM ANYWHERE • Access while on the go! - Office, Home, Airport, Board Meetings, ANYWHERE • Avoid embarrassing mistakes when with your donors • One touch access to recent giving history, donor information, photos, etc. • Increase efficiency • Stay informed even when you are on the road with real-time dashboards and reports 10/23/2013 Blackbaud Confidential 19
  • 7 YOUR DATA IS SAFE AND SECURE • • • • • • • • 10/23/2013 Encrypted data PCI Compliant SAS 70 Compliant Multiple Hosting Site Redundant equipment Automatic backups Automatic updates Uptime Statistics Blackbaud Confidential 20
  • 8 SAVE MONEY WITH ETAPESTRY! 10/23/2013 Blackbaud Confidential 21
  • TRAINING INCLUDED IN YOUR PACKAGE • Unlimited user training at your pace and convenience • Unlimited access to Full Training Library (anyone you give username to can train!) • Unlimited Recorded Sessions/Classes(anyone can attend)Crash CoursesMaster Classes • Live Implementation • Cohort included as well! 10/23/2013 Blackbaud Confidential 22
  • YOU ARE FULLY SUPPORTED Email 10/23/2013 Blackbaud Confidential Online Help Instant Messaging 23 Telephone
  • CASE STUDY: SCHOOL ON WHEELS 300,000 raised online in one month 500% increase in new donors School on Wheels‟ success with eTapestry! “eTapestry has enabled us to engage board members in the fundraising process, keep valuable information about donors in one place, and be much more proactive about retaining and even upgrading donors. Every year we use the database more and more and we are thrilled with how easy it is to use.” Janet Hiatt, Vice President of Development 10/23/2013 Blackbaud Confidential 24
  • YOUR TECHNOLOGY PARTNER • Blackbaud has the world‟s largest nonprofit customer base - 26,000 + organizations - 7000 + organizations using eTapestry • eTapestry was the first on-demand fundraising software delivered over the Internet, giving users‟ access from any location and a solution that is automatically backed-up, maintained and updated • Customer retention rate of 98% • Ever-evolving product line to meet changing needs, $45 million invested in R&D in 2010, limited exposure to risk due to Blackbaud‟s stability NASDAQ: BLKB, financially stable and growing • 29+ years experience focused on nonprofit community & philanthropy 10/23/2013 Blackbaud Confidential 25
  • WHAT ELSE CAN WE DO FOR YOU? INTEGRATE! Website: WordPress DIY Online Donation Page eTapestry Communication eTapestry Database 10/23/2013 Blackbaud Confidential 26 Friends Asking Friends
  • WHAT’S NEXT? WORKING WITH ETAPESTRY… 1 2 3 4 10/23/2013 • We‟ll discuss your unique needs • We‟ll provide a personalized demonstration • We provide a solution proposal • We‟ll help you with every step of implementation Blackbaud Confidential 27
  • WHAT QUESTIONS DO YOU HAVE? 10/23/2013 Blackbaud Confidential 28