2015 stats-in-review – and a look ahead to the 2016 IABC Leadership Institute. 100+ communication leaders from around the world will converge in Los Angeles - and many more online.

1. Create Connection: #IABCLI
2015 stats-­in-­review – and a look ahead to the 2016 Leadership Institute

2. 2International Association
of Business Communicators
2015 #IABCLI Tweet Binder Stats
Let’s beat last year’s record…
#IABCLI

3. 3International Association
of Business Communicators
Key insight from the data
Fact: IABC leaders are keen repeaters
– Just over one in five tweets are original
– Three in five are retweets
– One in ten has an image or a link
– One in twenty are replies (we’re not that
conversational)
Actionable insight: craft a good tweet and get
amplified well beyond your individual reach –
essential for visible leadership and #IABCieb key
message traction
Track your own impact: http://analytics.twitter.com
#IABCLI

4. 4International Association
of Business Communicators
Whoa: how about the big
numbers?
Busy bunch!
Please don’t take either of these two seriously – about as useful as counting
the number of people passing a billboard. What matters is the engagement
and resulting action … see http://analytics.twitter.com to get closer to your own.
#IABCLI

5. 5International Association
of Business Communicators
More data for
those who want
to dig a little
deeper…
#IABCLI

6. No major surprises
here… peaks correlate
with plenary session
times
6International Association
of Business Communicators #IABCLI

7. 7International Association
of Business Communicators #IABCLI

8. Resources & Action
• Run your own report:
– http://tweetbinder.com
• Analyse your own tweets:
– http://analytics.twitter.com
• Get engaged and create connection:
– #IABCLI
8International Association
of Business Communicators #IABCLI