OSGi World Congress 2002

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The Innovative Business of I-Enabled Appliances and
Home Network
OSGi Conference September 25^ , 2002
Arturo Colantuoni Sanvenero
Whirlpool Europe Director - Integrated Home Solutions

2. 2September 25^, 2002 Whirlpool Confidential
The Emerging Customer Trends
1
Internet growth can create new Home LAN that
speeds up new service demand to manage tasks.
MORE INTERNET AT HOME
2
More and more Online means new interactive
communication among family members.
A NEW FAMILY MANAGEMENT
4
Need for a quicker and ubiquitous control of home
environment : always in touch ! to protect my family.
SECURE SOLUTIONS
3REAL TIME ATTITUDE
Online requires capability “To solve Customer
problem now” : we need to create innovative
value chain.

3. 3September 25^, 2002 Whirlpool Confidential
The merger of TLC,
Internet, PLC and
Electronics industries will
create five different
Home Integrated
Business Models
Whirlpool IHS Strategy is
focused on where we can
generate more consumer
benefits and make their
home tasks easier.
EDUC@TION
MEDI@
ENTERT.
WORK
@T
HOME
HOME
T@SKS
VIDEO
G@MING
Technology Mergers are transforming stand-alone
products into I-enabled & Networked Solutions

4. 4September 25^, 2002 Whirlpool Confidential
⇒ Favourable attitude towards all types of new products in
the technological field (i.e. I-enabled appliances, home
network gears, palms, tablet, …).
⇒ Increased Customers’ interest towards enabling solutions to
network their homes, manage home tasks in a convenient
way and make their life easier
⇒ New Technologies to be protective and reliable : strong
safety both of the individual appliances and of the whole home
through thanks to networked systems.
HENCE : more Customer Expectations on
I-enabled & Networked Solutions

5. 5September 25^, 2002 Whirlpool Confidential
Home
Service
Appliance
Assistants
Appliance
Controls
Entertainment
Family
Information
NEEDS: Integration of other home products (HVAC,
utilities, security, alarm,..) plus online services
NEEDS: Online appliances flexible
and convenient portal information.
NEEDS: Control and have access to I-
enabled appliances anywhere anyhow
(alarm, diagnostic and service).
NEEDS: Communication tools
focused on interaction with family
and community (calendar,
agenda , to do list, SMS,…).
NEEDS: Offer a better entertainment
experience integrated into the home
network architecture
How Customers want to use I-Enabling Technologies
and Home Network

6. 6September 25^, 2002 Whirlpool Confidential
“PEACE OF MIND” : access and control of the home
environment. Better Customer Service and
management of the home products.
A
“CONVENIENCE” : time
(online info on home
task process), money
(the convenient usage)
and utility (task-oriented
services).
B
“MULTI USER SERVICE” :
interaction-communication
services “important to me”
and “to my
community” (through new
devices).
C
Major Expected Customer Benefits
Because new Home-Electronics demand a lot of Controls, IT expertise and Energy.

7. 7September 25^, 2002 Whirlpool Confidential
How I-Enabled Appliance concept appeals to
USA Interviewed Customers
Like it somewhat
37%
Like it very much
56%
Neither like it nor
dislike it
4%
Dislike it somewhat
2%
Dislike it very much
1%
Source : Whirlpool USA Research

8. 8September 25^, 2002 Whirlpool Confidential
I-Enabled and Networked Services
Europeans can pay because considered “useful”
Source : Whirlpool Europe Research

9. 9September 25^, 2002 Whirlpool Confidential
Integrated Home
Lifestyle Support
Traditional & Structural Players Emerging
White goods
Entertainment
Security HVAC
Structured Wire
PC/ Tech Telco and ISP
BUT too different and not integrated
approaches

10. 10September 25^, 2002 Whirlpool Confidential
Business Partners
I-enabled products
Open Gateway
Telco - Utility
Connectivity Business size
Open Standard
Accelerators
Service Providers
New value
To make the “idea” real we need
a new Home Network Integration

11. 11September 25^, 2002 Whirlpool Confidential
HOME
NETWORK
PLUG
&
PLAY
Ultimate Goal is the
development of new
revenue streams
based on home
task management
Open Solutions prior
goal is to provide
customers a value
add solutions to
home daily life.
Open Architecture
represents the best
solution to integrate
different products and
to create innovative
value chains.
FOCUS
ON
NEEDS
REVENUESPARTNER
We shall guarantee
an easy to install and
to scale up solutions.
Major Benefits of integrated - open
architecture and gateway
From B2C to B2B2C

12. 12September 25^, 2002 Whirlpool Confidential
Whirlpool Open Architecture
Security
HVAC
Lighting
Home
Automation
WhirlpoolContent and
Service
Providers
PLC Network
T.V.
Broadband
Gateway - OSGi
Appliances
Wireless
Web Tablet

13. 13September 25^, 2002 Whirlpool Confidential
CONVENIENCE
• Product Usage flexibility and Convenient Control
• Integrated Solution : all info and product in “HomeInteraction” portal
• Fast Broadband browsing
INNOVATIVE HOME SUPPORT
• Unique Assistants & Controls : Home Process Focus-on
• New brand experience : always-on browsing access to your home
• Power management applications
QUALITY TO THE LIFE
• Multi-User Integrated Solution : now for family
• Enhance customer interaction with their “community”
• Easy-to-Use HW : Wireless touch screen web tablet
INTERACTION
• Online Customer Service and Home Portal
• Family Organizer Tools
• Always in Touch : One solution to Home Product Integration
Whirlpool HomeInteraction Customer Benefits

14. 14September 25^, 2002 Whirlpool Confidential
Home
Network
Solutions
Innovative online
Customer
Service
• Innovative I-Enabled Appliances
• Integration with other home products
• OSGi Gateway solutions
• New home / communication applications
• Online Customer Service
• Control and Alarm of Home Products
• CRM and E-business
• Web Home Portal
• BB Contracts
• Wireless Web Tablet & HW
• Convenient Always-on services
• Integration of Apps / Contents
Broadband
Business
How we can generate revenues

15. 15September 25^, 2002 Whirlpool Confidential
First I-enabled
Appliances & Services
Networked Home and
Integrated Business
Online Experience
& Family Info Point
2^ Phase 3^ Phase2003
Whirlpool Strategy and Business Directions

16. 16September 25^, 2002 Whirlpool Confidential
Arturo Colantuoni Sanvenero
Whirlpool Europe Director
Integrated Home Solutions
www.homeinteraction.com