1. Q.2 How effective is the combination
of your main product and ancillary
texts?

2. Our Front Cover
In the production of our front cover we decided
that we wanted it to be cheap and easily
accessible.
Its bright colours and dramatic images show that
its main purpose is to entertain rather than
inform.
The magazine is aimed at our target audience of
16-24 year olds, as the programs displayed on the
front, all appeal to this audience.
The tabs along the side show how the different
days are colour coordinated, making it easy to
navigate your way through the magazine.
As you can see we challenged one very important
convention by having the main cover star looking
at the reader, engaging them with the magazine.

3. Our Front Cover
Unique masthead in the top third of the
page, making the magazine clearly stand
out if it was placed in a shop or
supermarket.
We decided to change one of the ‘Z’s’ in the word buzz, by
slightly tilting the letter and making it look like an electric
shock.
By doing this we created our own unique brand identity, making it
easily recognisable by the audience.

4. Our Final Billboard
•Bright and bold making it
stand out, at the side of the
road.
•All characters looking at the
audience, engaging with
them and showing their
emotions.
We also clearly displayed the channel it is going to be
shown on and gave the audience a rough idea of when the
programme is going to be on. We did this by using the E4
style guide.

5. Second Billboard
Dark background
emphasising emotions and
creating a sinister feel.
Chandelier stood in the
middle of Rhino and Mickey
shows who this conflict is
over.
Slogan links with the main
The slogan along with the emotional looks,
feature on the TV magazine
make the narrative clear to the audience and
and therefore anchoring the
passers by.
two together.

6. Genre
The genre is easily recognisable through the products because
of the dramatic non-diegetic soundtrack, dramatic
storylines, and over exaggerated props, make-up and emotions.
•Young adults and the problems they face
•Young styles
•Modern location
•Time its aired
•Parody of emotions and storylines.

7. Institution- E4
Through conducting our research in to similar existing products we began to realise that
these programs were aimed at a similar audience. We also realised that the way they are
filmed and how the characters are portrayed is what we wanted to do.
We therefore decided to go with the institution of E4, as this channel was appealing to our
target audience of 16-24 year olds and aired similar products to what we wanted to
create e.g. Hollyoaks and Ugly Betty.
In creating our ancillary texts we used the E4 style guide on the internet, to create our
logos and title cards. This made ensured that we were following the conventions of the
present E4 advertising .
E4 style guide:
http://www.channel4.com/about_c4/stylegu
ide/e4styleguide/e4-brand-guidelines.pdf

8. Institution- E4 The parody is suited for E4 as a lot of the
storylines within the parody, could be faced by
or related to our target audience.
AFFAIRS
BREAK-UPS
SEXUALITY/CONFUSION
PREGNANCY

9. E4 Styling
We used the E4 style
guide to create the
purple tape on our
billboard
I then followed the style guide to produce my title
card, shown at the end of my trailer.