Assassin's Creed Brotherhood - Ubisoft / Break Media
Upcoming SlideShare
Loading in...5
×
 

Assassin's Creed Brotherhood - Ubisoft / Break Media

on

  • 992 views

 

Statistics

Views

Total Views
992
Views on SlideShare
992
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
1

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • This site i found provides free working codes and game here http://cheatcodesforall.com/assassins-creed-3-keygen/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Assassin's Creed Brotherhood - Ubisoft / Break Media Assassin's Creed Brotherhood - Ubisoft / Break Media Presentation Transcript

  • Assassin’s Creed Brotherhood Campaign
    Case Study
  • Ubisoft Goals
    Living up to Assassin’s Creed 2
    • Achieve more pre-orders by launch compared to ac2
    • Rank amongst top 3 holiday titles of 2010 – again
    • Increase media efficiencies to go bigger with less spend
    2010
    2009

  • Assassin’s Creed Brotherhood Launch
    Bringing The Launch To Life Offline and Online
    Our Objective
    Break Media was tasked with generating a high level of excitement and anticipation around the launch of Assassin’s Creed: Brotherhood.
    Results
    A no-holds-barred celebrity bash made a huge splash offline, while high impact ad units and engaging online executions fueled the launch even further.
  • Assassin’s Creed Brotherhood Launch
    Launch Party Event Overview
    November 15, 2010 / Premiere Supper Club, Hollywood
    The Scene
    Star –studded, exclusive World Launch Party where guests were able to enjoy the world of Assassin’s Creed Brotherhood, with the game running on various gaming systems displayed on large Panasonic monitors.
    The Environment
    Premiere Supper Club was transformed into Medieval Rome with décor, Assassin’s Creed Brotherhood themed artwork, photos and logos strategically placed throughout the venue.
  • Assassin’s Creed Brotherhood Launch
    Launch Party Event Highlights
    • 540+ party attendees, including high profile celebrities like host Rob Corddry (Hot Tub Time Machine), Chris Mintze-Plasse (Superbad), Zachary Levi (Chuck), Lauren Storm (I Love You Beth Cooper), James Marsden (X-Men), Amy Smart (Scrubs) and many more!
    • Media coverage included segments by: E!, Access Hollywood, Us Magazine, People, inTouch Weekly, Extra, and many more!
    • Exclusive launch party coverage received over 100K videos view on Break.com
  • Assassin’s Creed Brotherhood Launch
    Media Coverage Results
    TOTAL ESTIMATED IMPRESSIONS: Over 25 million in 2 weeks
  • Assassin’s Creed Brotherhood Launch
    Online Executions
    Custom Channel
    Homepage Takeover with Hi Res Video
    • Almost 3MM total impressions on the Break.com Homepage the day of the game’s release, with nearly 60k trailer views
    • Generated over 150K channel views and over 175K video views
  • Assassin’s Creed Brotherhood Launch
    Online Executions
    Game Trailers Channel Takeover
    Games Channel Takeover
    • Generated almost 1.5MM impressions among an engaged, targeted gaming audience
    • Generated thousands of clicks
    • A Click Through Rate of 1.83%!
  • Ubisoft Results
    ACB Marketing Exceeded Expectations and Benchmarks Set by AC2
    • Most preordered Ubisoft title of all time
    • #3 holiday release of the year
    • Online media campaign greatly exceeded ac2 benchmarks in terms of both reach and engagement
    • Ctr’s and interaction rates exceeded AC2 benchmarks by 3X
    • 73% more impressions
    • 5X higher click volume
    • 0% increase in media spend
    2010
    2009
    >
    SOURCE: NPD Sales Data
  • Thank you.