1. Assassin’s Creed Brotherhood Campaign Case Study

3. Rank amongst top 3 holiday titles of 2010 – again

4. Increase media efficiencies to go bigger with less spend2010 2009 ≥

5. Assassin’s Creed Brotherhood Launch Bringing The Launch To Life Offline and Online Our Objective Break Media was tasked with generating a high level of excitement and anticipation around the launch of Assassin’s Creed: Brotherhood. Results A no-holds-barred celebrity bash made a huge splash offline, while high impact ad units and engaging online executions fueled the launch even further.

6. Assassin’s Creed Brotherhood Launch Launch Party Event Overview November 15, 2010 / Premiere Supper Club, Hollywood The Scene Star –studded, exclusive World Launch Party where guests were able to enjoy the world of Assassin’s Creed Brotherhood, with the game running on various gaming systems displayed on large Panasonic monitors. The Environment Premiere Supper Club was transformed into Medieval Rome with décor, Assassin’s Creed Brotherhood themed artwork, photos and logos strategically placed throughout the venue.

8. Media coverage included segments by: E!, Access Hollywood, Us Magazine, People, inTouch Weekly, Extra, and many more!

12. Generated thousands of clicks

14. #3 holiday release of the year

15. Online media campaign greatly exceeded ac2 benchmarks in terms of both reach and engagement

16. Ctr’s and interaction rates exceeded AC2 benchmarks by 3X

17. 73% more impressions

18. 5X higher click volume

19. 0% increase in media spend2010 2009 > SOURCE: NPD Sales Data

20. Thank you.