Increase media efficiencies to go bigger with less spend
2010 2009 ≥
Assassin’s Creed Brotherhood Launch Bringing The Launch To Life Offline and Online Our Objective Break Media was tasked with generating a high level of excitement and anticipation around the launch of Assassin’s Creed: Brotherhood. Results A no-holds-barred celebrity bash made a huge splash offline, while high impact ad units and engaging online executions fueled the launch even further.
Assassin’s Creed Brotherhood Launch Launch Party Event Overview November 15, 2010 / Premiere Supper Club, Hollywood The Scene Star –studded, exclusive World Launch Party where guests were able to enjoy the world of Assassin’s Creed Brotherhood, with the game running on various gaming systems displayed on large Panasonic monitors. The Environment Premiere Supper Club was transformed into Medieval Rome with décor, Assassin’s Creed Brotherhood themed artwork, photos and logos strategically placed throughout the venue.
Assassin’s Creed Brotherhood Launch Launch Party Event Highlights
540+ party attendees, including high profile celebrities like host Rob Corddry (Hot Tub Time Machine), Chris Mintze-Plasse (Superbad), Zachary Levi (Chuck), Lauren Storm (I Love You Beth Cooper), James Marsden (X-Men), Amy Smart (Scrubs) and many more!
Media coverage included segments by: E!, Access Hollywood, Us Magazine, People, inTouch Weekly, Extra, and many more!
Exclusive launch party coverage received over 100K videos view on Break.com
Assassin’s Creed Brotherhood Launch Media Coverage Results TOTAL ESTIMATED IMPRESSIONS: Over 25 million in 2 weeks
Assassin’s Creed Brotherhood Launch Online Executions Custom Channel Homepage Takeover with Hi Res Video
Almost 3MM total impressions on the Break.com Homepage the day of the game’s release, with nearly 60k trailer views
Generated over 150K channel views and over 175K video views
Assassin’s Creed Brotherhood Launch Online Executions Game Trailers Channel Takeover Games Channel Takeover
Generated almost 1.5MM impressions among an engaged, targeted gaming audience
Generated thousands of clicks
A Click Through Rate of 1.83%!
Ubisoft Results ACB Marketing Exceeded Expectations and Benchmarks Set by AC2
Most preordered Ubisoft title of all time
#3 holiday release of the year
Online media campaign greatly exceeded ac2 benchmarks in terms of both reach and engagement
Ctr’s and interaction rates exceeded AC2 benchmarks by 3X