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5 Ways to  Get Morefrom your museum’s Facebook Timeline
1   Say who you are with a   great cover and profile   picture1 Cover & profile   2 Milestones   3 Apps   4 Great wall pos...
1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Insights
TOP TIP   Your Facebook page helps people   connect around shared interests   related to your museum, so the most   effect...
Show people connecting to yourcollection and each other1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 ...
Get creative and show off your personality!1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Insights
2   Add milestones to   show off your cool   content1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Ins...
Show people who you are…1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Insights
TOP TIP   Make your page feel like a   destination by creating a timeline   with your institutional   history, collection ...
Raid the archives for cool historical tidbits1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Insights
Enhance yourtimeline withobjects fromyour collection1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Ins...
3   Dive into the ocean   of apps to create a   richer FB experience1 Cover & profile   2 Milestones   3 Apps   4 Great wa...
Use native FBapps, third-party apps, orbuild your own, up to 12total1 Cover & profile   2 Milestones   3 Apps   4 Great wa...
Twitter, YouTube, and more can have their own apppresence on Facebook – and require minimal updating1 Cover & profile   2 ...
Custom appsrange fromsimple graphicsto complexwebpages1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 I...
TOP TIP   Choose only apps that enhance your   page, place them in priority   order, keep them up-to-date, and   make them...
Upload your own appthumbnails to givebrand consistency1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 I...
4   Create posts that add   value to fans’ lives   and that they can   enjoy on Facebook.1 Cover & profile   2 Milestones ...
Photos! Postswith visualsget twice as muchengagement. 1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 I...
Look for fun, unexpected angles on your content.1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 Insights
TOP TIP   On Facebook, you enter fans’   personal space. Respect that   privilege by providing content that   will add val...
Combinevisuals with“did youknows” for funposts peoplewill pass alongto friends1 Cover & profile   2 Milestones   3 Apps   ...
5   Use Facebook Insights to   see how you’re   doing, then adjust   your strategy to   improve.   Download the Insights g...
Use your admin panel to see at a glancehow people are engaging with your page1 Cover & profile   2 Milestones   3 Apps   4...
Click deeper into insights to see successes and failures1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5...
Keep tabs on demographics to understand your audience1 Cover & profile   2 Milestones   3 Apps   4 Great wall posts   5 In...
TOP TIP   Find out what’s a hit and what’s a   bomb. Do more of the first and less   of the second. Repeat!1 Cover & profi...
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5 Tips for Your Museum's Facebook Timeline

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How can you use Facebook's Timeline features to engage online visitors? 5 simple tips, from a Tech Tutorial offered at the American Association of Museums 2012 Annual Meeting.

Published in: Self Improvement
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Transcript of "5 Tips for Your Museum's Facebook Timeline"

  1. 1. 5 Ways to Get Morefrom your museum’s Facebook Timeline
  2. 2. 1 Say who you are with a great cover and profile picture1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  3. 3. 1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  4. 4. TOP TIP Your Facebook page helps people connect around shared interests related to your museum, so the most effective Facebook covers combine people and your museum’s core content.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  5. 5. Show people connecting to yourcollection and each other1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  6. 6. Get creative and show off your personality!1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  7. 7. 2 Add milestones to show off your cool content1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  8. 8. Show people who you are…1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  9. 9. TOP TIP Make your page feel like a destination by creating a timeline with your institutional history, collection objects, archival photos, and other cool visual content.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  10. 10. Raid the archives for cool historical tidbits1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  11. 11. Enhance yourtimeline withobjects fromyour collection1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  12. 12. 3 Dive into the ocean of apps to create a richer FB experience1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  13. 13. Use native FBapps, third-party apps, orbuild your own, up to 12total1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  14. 14. Twitter, YouTube, and more can have their own apppresence on Facebook – and require minimal updating1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  15. 15. Custom appsrange fromsimple graphicsto complexwebpages1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  16. 16. TOP TIP Choose only apps that enhance your page, place them in priority order, keep them up-to-date, and make them look polished with custom images.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  17. 17. Upload your own appthumbnails to givebrand consistency1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  18. 18. 4 Create posts that add value to fans’ lives and that they can enjoy on Facebook.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  19. 19. Photos! Postswith visualsget twice as muchengagement. 1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  20. 20. Look for fun, unexpected angles on your content.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  21. 21. TOP TIP On Facebook, you enter fans’ personal space. Respect that privilege by providing content that will add value to their lives. Save the institution-speak for press releases and ads.1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  22. 22. Combinevisuals with“did youknows” for funposts peoplewill pass alongto friends1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  23. 23. 5 Use Facebook Insights to see how you’re doing, then adjust your strategy to improve. Download the Insights guide for pages at bit.ly/fbstatsguide1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  24. 24. Use your admin panel to see at a glancehow people are engaging with your page1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  25. 25. Click deeper into insights to see successes and failures1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  26. 26. Keep tabs on demographics to understand your audience1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
  27. 27. TOP TIP Find out what’s a hit and what’s a bomb. Do more of the first and less of the second. Repeat!1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
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