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PREVENTION STRATEGIES:  The NICAM approach Netherlands Institute for the Classification of Audio-visual Media Wim Bekkers
WHAT IS NICAM?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NICAM background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NICAM SYSTEMS  ,[object Object],[object Object],[object Object],[object Object]
NICAM SYSTEMS  ,[object Object],[object Object],[object Object],[object Object]
NICAM SYSTEMS  ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROJECT  Buro 240a ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROJECT [email_address] ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[email_address]
Some features  ,[object Object],[object Object],[object Object],[object Object],[email_address]
pilot 2010 ,[object Object],[object Object],[email_address]
First activities ,[object Object],[object Object],[object Object],[email_address]
User Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Criteria for evaluating products (this is the starting point which is still developing and expanding) [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website [email_address] Jasmine 3 jaar en 2 maanden Cd + boek met liedjes €9,50 te koop bij alle boekwinkels en luxere detailhandels. Musical van K3, vrijdag, zaterdag en zondag. Heineken musical hal, Amsterdam. Kaarten verkrijgbaar via ticketshop.nl Tv: Bob de bouwer. Elke dag van 18:00 tot 18:30 op Nederland 3. Film: woensdagmiddag van 16:00 tot 17:15 uur op Disney channel Mickey Mouse en het avontuur. (Nederlands gesproken) Mediamatch op maat  week 42 Theekransje : klik hier om je mening en ervaring te delen met andere ouders.
[object Object],[object Object],[object Object],[object Object],[object Object],P an  E uropean  G ame  I nformation
[object Object],[object Object],[object Object],[object Object],[object Object],Background
Who is running the system?
[object Object],[object Object],PEGI: rating info in 2 parts:
How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
 
Hearing from the consumer… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],>460
[object Object],[object Object],+/-800
[object Object],[object Object],>13000
48% 10% 25% 13% 4%
PEGI GOES ONLINE! ,[object Object],[object Object],[object Object]
How does it work? ,[object Object],[object Object],[object Object]
 
What does a PO label mean? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Indicator for online consumption Period: September 2008 – September 2009 2796 137 255 533 376 1494 Total 593 60   86% 96  60% 198  59% 62 20% 177 13% On  line  % 2203 77 159 335 314 1317 Off line Total PEGI rating
Consumption of online casual games ,[object Object],[object Object]
Online games as new socialization environments ,[object Object],[object Object]
Aspects analysed by the POSC code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges   regarding  PEGI  Online ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The NICAM approach

  • 1. PREVENTION STRATEGIES: The NICAM approach Netherlands Institute for the Classification of Audio-visual Media Wim Bekkers
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Website [email_address] Jasmine 3 jaar en 2 maanden Cd + boek met liedjes €9,50 te koop bij alle boekwinkels en luxere detailhandels. Musical van K3, vrijdag, zaterdag en zondag. Heineken musical hal, Amsterdam. Kaarten verkrijgbaar via ticketshop.nl Tv: Bob de bouwer. Elke dag van 18:00 tot 18:30 op Nederland 3. Film: woensdagmiddag van 16:00 tot 17:15 uur op Disney channel Mickey Mouse en het avontuur. (Nederlands gesproken) Mediamatch op maat week 42 Theekransje : klik hier om je mening en ervaring te delen met andere ouders.
  • 17.
  • 18.
  • 19. Who is running the system?
  • 20.
  • 21.
  • 22.
  • 23.  
  • 24.  
  • 25.
  • 26.  
  • 27.
  • 28.
  • 29.
  • 30. 48% 10% 25% 13% 4%
  • 31.
  • 32.
  • 33.  
  • 34.
  • 35. Indicator for online consumption Period: September 2008 – September 2009 2796 137 255 533 376 1494 Total 593 60 86% 96 60% 198 59% 62 20% 177 13% On line % 2203 77 159 335 314 1317 Off line Total PEGI rating
  • 36.
  • 37.
  • 38.
  • 39.

Editor's Notes

  1. 1. 2. Ideal submission includes: Video footage, ESRB + timeline Manual Game (English version) script Walkthrough Cheatcodes 3. In case of 3+ no yes answers to the questionnaire Always on a physical data carrier Stress the fact that they must illustrate your ‘yes’ answers to the questionnaire. (ESRB + timeline) or short clips 4. DS and DSi games cartridges Make available via Ftp if you don’t have one please contact Lodewijk Schuring