Mens Summer 2009 Packet Email

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Mens Summer 2009 Packet Email

  1. 1. Men’s Summer Kick-Off 2009 CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  2. 2. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  3. 3. Men’s Summer 2009 Color CLASSIC WHITE AND NAVY Grounds the palette and keeps it clean and preppy. JAWDROPPING COLOR Full spectrum of clean color ranging from soft to bright to saturated and maintaining high/low tension. SOFT COLOR Super soft tints and fresh pastels. WASHED BRIGHTS Intense, vibrant color washed down to a cleaner more tasteful level. Optimistic and wearable. VEGETABLE COLOR Saturated colors, clean yet spicy add hot summer intensity to the palette. NEUTRALS Full range of neutrals focused on the softer grays and warm off-white, add richness to the summer brights. FOCAL FASHION COLOR Warm, juicy, washed brights include coral, tomato and tangerine. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  4. 4. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  5. 5. Men’s Summer 2009 Big Ideas EFFORTLESS COOL Our guy is All-American, Classic, Casual, Sexy, Rugged, Masculine, Privileged, Optimistic, Youthful, Confident, Popular, Admired, Preppy, and Athletic. ALL of these characteristics should be built into everything we design. FIT Body-conscious, casual fits that are iconic to our brands and reflect an effortless cool style. We are challenging ourselves to add stretch wherever we can in order to achieve the sexiest silhouettes. FABRICS AND TRIMS Highest quality fabrics and trims that stand the test of time and have a super soft hand yet maintain their rugged character. DETAILS Rich heritage details that have iconic dimension and lived-in masculine character through use of fabrics, thread quality, stitch tension, trim mixing and overall garment construction. WASHES, DYES, TINTS Full range of clean, authentic washes from light to f ’ed up, that define the heritage and enhance the character of every garment. Garment dye and garment dye effects. Tinting techniques. BRAND DEFINING TEXTURE AND PATTERN TEXTURAL NON SOLID Pattern as texture including micro pattern, feeder stripes, soft color in preppy layouts, end-on-end, heathers and slub. CLASSIC STRIPES, CHECKS AND TATTERSALLS Full range of pattern, from fine to bold. Focus shifts to finer lines in classic hab layouts. PLAIDS Madras-inspired off balance layouts in medium to exploded scales. Clean, vibrant vegetable-dyed colors or clean washed brights. Warm white grounds for more expensive-looking pattern. GRAPHICS Fun, clean masculine graphics with levels of wash. Expensive-looking rich techniques and a balance of imagery and text. Bucket 4 graphics expand and provide pattern on the floor. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  6. 6. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  7. 7. Men’s Summer 2009 Key Items EFFORTLESS NOVELTY TEE The most dominant tops for summer are easy, classic tees. They can be worn with almost anything and should look and feel like your favorite tee that you’ve had for years. They have subtle detail variation in silhouette (pocket, ringer, vee), fabric (slub and poly blends), construction details and wash techniques. PERFECT SOLID POLO It is the easy, summer staple, and every guy should own a few. CLASSIC HAB WOVEN SHIRT Our biggest push in wovens is still the classic hab stripes, checks and tattersalls in the finer layouts. In crisp pattern to optic white, they look amazing with our low slung destroy denim in light and medium washes. MADRAS PLAIN FRONT SHORT This is our most dramatic pattern for summer in either garment dye-inspired vegetable colors and/or washed down brights. LIGHT AND MEDIUM DESTROY DENIM Low-slung light and medium destroy denim is emerging everywhere, and we’re leading the way. It also helps to ground the more vibrant summer color. SWIM Swim is energized for summer by adding fun color to color or graphic driven (with technique) to the classic assortment of pattern. ACCESSORIES With the low slung direction in the bottoms world it’s all about texture and pattern in the belts and underwear. Easy-to-wear super soft flip flops in rubber, fabric and leather complete the casual, effortless, cool style of our guy. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  8. 8. Warms CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  9. 9. Cools CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  10. 10. WASHED BRIGHTS CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  11. 11. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  12. 12. SOFT COLOR CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  13. 13. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  14. 14. VEGETABLE COLOR CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  15. 15. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  16. 16. NEUTRALS CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  17. 17. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  18. 18. Textural classic check woven shirt Floral print board short Bucket 4 graphic tee with touches Perfect solid polo Classic micro stripe woven shirt F’ed up graphic tee with clean stacked V-neck underwear tee Low rise boxer brief of rich technique Low slung super destroy ultra light Ringer tee heritage text and rich technique Low slung medium destroy slim boot Molded leather and fabric flip flop Low slung belted cargo wash classic straight denim Low slung plain front short Low slung madras plaid plain front denim Low rise classic stripe woven boxer Low rise stretch trunk Low rise woven boxer short Low rise stretch trunk Molded novelty rubber flip flop Classic leather belt Classic leather belt Low rise boxer brief Classic leather belt Molded novelty leather flip flop Molded leather flip flops Novelty braided belt Molded leather flip flops Molded rubber flip flops Summer 2009 Key Looks CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY
  19. 19. Textural striped polo Low slung super destroy light wash classic straight denim Low rise stretch trunk Classic leather belt Molded novelty leather flip flop Summer 2009 Key Looks CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

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