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Interested Public is Interested - Using Flickr to Put Collection Assets Online


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To make collection assets available online, use of the photo-sharing website Flickr has proved that collection sharing doesn’t have to be technologically difficult or expensive. By presenting collection images and information on a very popular third-party website, institutions have developed new avenues of research and audiences for their content. This presentation will discuss the process of using Flickr for sharing, outline the potential benefits and downfalls, and provide examples of some successes to date from cultural heritage institutions.

Presented at California Association of Museums Annual Conference, March 5, 2010

Published in: Education, Technology
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Interested Public is Interested - Using Flickr to Put Collection Assets Online

  1. 2. <ul><li>Founded in 2004 </li></ul><ul><li>> 4 billion images </li></ul><ul><li>Features </li></ul><ul><ul><li>an active user community </li></ul></ul><ul><ul><li>advanced statistics tracking </li></ul></ul><ul><ul><li>easy ways to organize content </li></ul></ul><ul><ul><li>plenty of external tools available </li></ul></ul>
  2. 3. <ul><li>14 million images within the P&P </li></ul><ul><li>8,374 images on Flickr </li></ul><ul><li>No known copyright restrictions </li></ul><ul><li>One full-time staff member </li></ul><ul><li>By October 2008, 10.4 million views </li></ul>
  3. 5. <ul><ul><ul><ul><li>67,176 tags added by users by October, 2008 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Types of tags: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Descriptive words </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Subject words </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Emotional/aesthetic responses </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Personal knowledge/research </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Geotags </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Variant forms (wwii, World War II, etc) </li></ul></ul></ul></ul>
  4. 6. <ul><ul><ul><ul><li>7,166 user comments on around 3000 images </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Comments mirrored types of tags </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Core group of 20-30 “power commenters” enhance information </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Only 25 comments needed to be removed or moderated </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Lots of dialogue between users as they discuss the content </li></ul></ul></ul></ul></ul>
  5. 7. <ul><ul><ul><ul><li>Increased awareness of LOC materials </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Increased hits from search engines </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Users tend to search for materials on Mondays </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>People responded positively when asked directly for help </li></ul></ul></ul></ul></ul>
  6. 8. <ul><ul><ul><ul><li>10,000 images for 25,000 museum, library, and archival materials </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2,295 images available on Flickr </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Publish using a Creative Commons Attribution-Non Commercial-ShareAlike license </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Links back to our website and online database catalog </li></ul></ul></ul></ul></ul>
  7. 9. <ul><ul><ul><ul><li>Increase access to collections </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Curated, narrative approach, like an online exhibition </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Currently focused on archival and library materials </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>9 sets currently available </li></ul></ul></ul></ul></ul>
  8. 10. <ul><ul><ul><ul><li>Increase access to archival collections </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Uncurated, using currently-available collection descriptions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Not limited to photographs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>36 sets currently available </li></ul></ul></ul></ul></ul>
  9. 11. <ul><ul><ul><ul><li>Only one object set currently </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Most popular image </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Direct emotional impact </li></ul></ul></ul></ul></ul>
  10. 13. <ul><li>Variety of tools available, including MemoryMiner and Flickr Uploader </li></ul><ul><li>Input information into data fields, including description, title, and links back to website </li></ul><ul><li>If images have embedded metadata, some software can read it and use it in export </li></ul>