This is a product redesign my Megan Kelly (Bennett is the maiden name) for the Minute Maid juice boxes!

1. Megan BennettMinute Maid Product Redesign

2. Product Name
Minute Maid (Juice Boxes)
Target Group
Kids and Young Adults (ages 3-30)
Brief history
This company was created by Coca-Cola. Starting in 1945, Minute Maid’s name was chosen because
of how easy and fast it was to prepare and drink their products. In 1960 Minute Maid and Coca-Cola
teamed up, and buisness “boomed” ever since then. They created chilled drinks, frozen preparable
drinks, and dozens of different flavors. As time went on, they added more nutrition to the drinks and
changing their look. Their most recent changes have been in lighter drinks that have great flavor with
fewer calories.
Big Idea
Simplicity has a great way of grabbing attention. Kids want something tasty and something fun, while
parents want something inexpensive and something healthy. My redesign will incorperate all of those
ideas into one unique design. Instead of the stereotypical box shape of a juice box, the box will be the
shape of a trapezoid. This is meant to make it look like an actual slice of fruit, with the color and the
picture on the box being the flavor of the drink. I plan to advertise this design through my websites/
blogs, through the book in this class, and through presentations. This design will sell more than the
original design because it has a look that grabs attention on the outside, and a taste and health benefit
that will grab attention on the inside. plan on advertising your new redesigned product. Also include
how your redesign and advertising will increase sales.)
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3. Titles: Imprint MT ShadowStyle: Regular
Size: 30 pt
Color: Black or white
Body Copy: Minion Pro
Style: Regular
Size: 12 pt
Color: Black
Leading between title and body: 16 pt
GradientsLighter color towards center of fruit design
Do not use gradient colors that aren’t the same color
(no red with green, black with orange, etc)
Kiwi Green
#94d670
RGB: 148, 214, 112
Pantone: 7487 C
CMYK: 44, 0, 74, 0
Leaf Green
#498308
RGB: 80, 124, 20
Pantone: 370 C
CMYK: 75, 27,
100, 12
Inside an Apple
#eff2ba
RGB: 239, 242, 186
Pantone: 7499 C
CMYK: 7, 0, 34, 0
Black
#000000
RGB: 000
Pantone: 426 C
CMYK: 75, 68, 67, 90
Inside an Orange
#ffa239
RGB: 249, 161, 61
Pantone: 715 C
CMYK: 0, 24, 50, 0
Outside an Orange
#ec6c00
RGB: 255, 119, 43
Pantone: 1575 C
CMYK: 3, 70, 100, 1
Watermelon
#f60034
RGB: 246, 0, 52
Pantone: 032 C
CMYK: 0, 100, 82, 0
White
#ffffff
RGB: 255, 255, 255
Pantone: 7541 C
CMYK: 0, 0, 0, 0
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4. Color
Color: Can change to color of fruit flavor
Gradient: Darker color on the right of gradient
Strip Design
Keep strip proportionate
Must be larger than the logo when used as a design
Position: Always pointing down to content
Positioning Logo
No text directly tangent to the logo
Can be placed on a black background
Do not crop logo in any way
Size for Juice Box
The base of logo must be 1.4 inches wide
Words on the Logo
Words only may be used on occasion if the complete
logo is present somewhere else.
ColoredUsed for all products.
B&W
Only used for drafts,
black and white prints,
when faxed, or if fruit
color is white.
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5. Flat Package
Design
(Orange Juice example)
Thin black lines are just visual
help to see where the folds will
be. They won’t be printed onto
the final product.
Light orange triangle shapes
all around the design will fold
underneath and be hidden for
both durability and for shape.
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6. Before and After and Photography
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7. 6

8. Magazine Ad
This simplistic ad will be included in several
different magazines.
What’s in it for Me?
It’s as healthy as eating a slice of fruit. 100%
natural fruit juices in a fun box at a price that is
healthy for your wallet too.
Will it Increase Sales?
These one-of-a-kind juice boxes have 30% more
juice than the regular juice boxes, at the origi-
nal price. With a hearty and healthy juice inside
and a fun unique design outside, it’s sure to
make all your friends jealous.
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9. Table of Contents
1Target name, target group, product idea,
and product history
2Color and font instructions
3Logo instructions
4Flat package design
5Before and after photography
6Final picture
7Magazine ad, what’s in it for me, and will
it increase sales