More Related Content Similar to Sis fri 0845 roger dooley Similar to Sis fri 0845 roger dooley (20) 1. Neuromarketing: Your Brain on Buy Search Insider Conference May 4-7, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley#mpsis 3. Real Impact: -$1.85 Billion Source: DailyArtifacts.com, Phil Terry 6. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory #mpsis @rogerdooley 7. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory Changed 8. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory False 9. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory Malleable #mpsis @rogerdooley 12. Why did you buy that? It tastes better! I like the smell! 13. Iceberg: 88% Hidden (Lakoff & Johnson) Mind: 95% Subconscious #mpsis @rogerdooley 17. No Mind Reading No “Super-Ads” No Buy Buttonin the Brain #mpsis @rogerdooley 18. 20% No Effect 20% See a Decline! From The Advertised Mind,Erik du Plessis #mpsis @rogerdooley 26. fMRI Measure brain activity in a short time span Subjects can view images, videos, etc. Subjects can press buttons Carnegie-Mellon University 29. EEG Uses Electrodes Lighter, Portable Cheaper Faster Response Times Less Detail Univ. of South Carolina #mpsis @rogerdooley 31. Facial Coding Premises: Brief facial expressions reveal true emotions A trained individual can identify these. Sensory Logic #mpsis @rogerdooley 48. Neuromarketing: Your Brain on Buy Search Insider Conference May 4-7, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley#mpsis
