There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.

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Cookie Apocalypse!!!
7
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are
scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place

3. 3
Industry Insights and
POV
Cookies are stale!
● 25 year old tracking logic
● Inaccurate identification
● Dilution of value from
third party domains
● False positives
● Browser and Device logic
differences
● Multiple users on the
same device
● Privacy concerns

4. Are All Cookies Bad?
4
Industry Insights and
POV
#DetroitCookieCo

5. 5
Industry Insights and
POV
How do marketers respond?
● Search, Contextual and shopping will have minimal impact
● Open data framework partnerships with universal and
pseudonymised IDs
● Attribution - acceleration of the shift to MTA and
incrementality measurements
● User empowerment and resulting engagement
● No single solution - test, retest, draw data driven
conclusions and be agile

6. Alternative to Cookies
6
Industry Insights and
POV
• INGREDIENTS: SUGAR, WATER, ENRICHED FLOUR (BLEACHED WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, FERROUS
SULFATE OR REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), HIGH FRUCTOSE CORN SYRUP,
TALLOW, DEXTROSE, EGG, CONTAINS 2% OR LESS: SOYBEAN OIL, CORN STARCH, MODIFIED CORNSTARCH,
HYDROGENATED TALLOW, WHEY, GLYCERIN, SALT, SODIUM ACID PYROPHOSPHATE, BAKING SODA, ENZYMES, SORBIC
ACID AND POTASSIUM SORBATE (TO RETAIN FRESHNESS), COTTONSEED OIL, MONO AND DIGLYCERIDES, CELLULOSE
GUM, SODIUM STEAROYL LACTYLATE, SOY LECITHIN, XANTHAN GUM, POLYSORBATE 60, MONOCALCIUM PHOSPHATE,
NATURAL AND ARTIFICIAL FLAVOR, YELLOW 5, RED 40.
CONTAINS EGG, MILK, SOY, WHEAT

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