The document contains data on interaction rates, completion rates, and click-through rates for different types of online advertising campaigns. It shows that interactive video campaigns generally performed better on these metrics than non-interactive videos, especially for automotive, electronics, travel, and financial verticals. The document uses charts and graphs to compare the rates for different verticals against benchmarks. It also includes examples of interactive ads for consumer packaged goods verticals.

1. Interaction Rate By Top Verticals
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
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2. Completion Rates By Top Verticals
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
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3. Click-Through Rate Top Verticals
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
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4. Automotive Campaigns Interactive In-stream
Interaction Rate Completion Rate
10.00% 90%
8.00%
85%
6.00%
80%
4.00%
2.00% 75%
0.00%
Non-Interactive Automotive 70%
Video Interactive Video Benchmark Auto Campaigns
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7. Electronic Campaigns Interactive In-stream
Interaction Rate Completion Rate
14.00% 95%
12.00%
90%
10.00%
85%
8.00%
6.00% 80%
4.00%
75%
2.00%
0.00% 70%
Non-Interactive Electronics Benchmark Electronics
Video Interactive Video Campaigns
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9. Interactive In-stream CPG Campaigns
Click-Through Rate Completion Rate
6.00% 95%
90%
4.00%
85%
80%
2.00%
75%
0.00% 70%
Benchmark Interactive Video Benchmark CPG
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10. CPG Interactive Examples
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11. CPG Interactive Examples
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12. Interactive In-stream Financial Campaigns
Interaction Rate Click-Through Rate
25.00% 4.00%
20.00%
3.00%
15.00%
2.00%
10.00%
5.00% 1.00%
0.00%
Non-Interactive Interactive Video 0.00%
Video Benchmark Interactive Video
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14. Interactive In-stream Travel Campaigns
Interaction Rate Completion Rate
25.00% 95%
20.00% 90%
15.00%
85%
10.00%
80%
5.00%
75%
0.00%
Non-Interactive Travel 70%
Video Interactive Video Benchmark Travel Campaigns
© 2011 MediaMind | A division of DG | All rights reserved

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