This media product's target audience would be rap and hip hop fans ages 15-22 who actively engage with the culture by making beats, rapping, or attending concerts. This age group is more likely to be an active audience as they are young and highly influenced, have a strong interest in niche music markets, and frequently listen to and purchase rap music on their mobile phones.

1. Who would be the audience for your media product? It would be people who are into the whole Rap/Hip Hop culture. People who listen to Rap all of the time or even an active audience who takes part in rap by making beats or rapping or even attending concerts. Also my target audience would be in the category of ages from 15-22 as rap can reach a wide variety of ages. I have chosen this age because this age is more likely to get their attention. Also they are more likely to be an active audience because they are young and are highly influenced. They would also have a high interest in the niche musical market . They also would be more likely to listen to rap on their mobile phones. They may download or purchase this music regularly so this would be in high interest to them