Reviewer’s Retreat<br />at Great Wolf Lodge<br />
About the Hosts- Double Duty Divas<br />Bridgette (Experimental Mommy) and Cecelia (Cool Baby Kid) met while attending Blo...
The Double Duty Divas<br />
About Great Wolf Lodge, Concord-NC<br />Exclusive indoor water parks, interactive games, and cabin-inspired suites only be...
About Great Wolf Lodge, Concord-NC<br />
About Reviewer’s Retreat Conference<br />Reviewer’s Retreat is the first conference geared specifically toward the issues ...
About Reviewer’s Retreat Conference<br />
#RevRet11: Over 2 Million Impressions<br />During Conference Week<br />
#RevRet11: What People Are Saying<br />“Reviewer's Retreat was one of the best conferences I have been to. The sessions we...
Audience Snapshot<br />Attendees at RR11 are brand-friendly and love to spotlight companies and products they feel passion...
 80 attendees
 95% women
 84% parents
 60% attended with family
 87% Income $75,000+
 87% College Educated
 70% Own Smart Phones
 100% shared RR11       </li></ul>   through social media<br />
Social Media Savvy<br />In 2011 Reviewer’s Retreat attendees from around the country live blogged, vlogged and tweeted abo...
 Twitter Followers: 3,337
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RR12 Sponsor Deck

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Sponsorship deck for Reviewer's Retreat 2012

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RR12 Sponsor Deck

  1. 1. Reviewer’s Retreat<br />at Great Wolf Lodge<br />
  2. 2. About the Hosts- Double Duty Divas<br />Bridgette (Experimental Mommy) and Cecelia (Cool Baby Kid) met while attending BlogHer 2009 and soon realized that they had more in common than running successful product review blogs such as working full time outside the home--Bridgette as a Lab Technician and Cecelia as an English Teacher--as well as each caring for their two small children. Without blinking an eye, Bridgette and Cecelia began brainstorming on ways to help each other succeed in the review blogging genre; they realized creating a network that encourages collaboration rather than competition would be beneficial to both brands they promote.<br />Bridgette and Cecelia formed a niche of the most influential mom review bloggers, Double Duty Divas, LLC. Their team includes Renee Bigner(What Mommies Need), Angie Knutson (My Four Monkeys) and Jena Piazza, (Ramblings of a Healthy Chick). The Divas have managed several successful blog campaigns for companies interested in engaging with review bloggers while members of the network continue to promote each other. <br />
  3. 3. The Double Duty Divas<br />
  4. 4. About Great Wolf Lodge, Concord-NC<br />Exclusive indoor water parks, interactive games, and cabin-inspired suites only begin to describe the extraordinary experience at Great Wolf, NC. The adventure begins in their massive, 84-degree indoor water park. Conference attendees can splash the day away in over 80,000 square feet of water-packed excitement, including jaw-dropping slides for thrill seekers or zero-depth entry areas for little ones. <br />Outside the water park the fun continues. Guests can grab a wand and battle a dragon in MagiQuest or get an ice cream-themed manicure in Scoops Kid Spa before gathering their family in the Grand Lobby for nightly fireside Story Time, the perfect ending to a Great Wolf day. Great Wolf Lodge, Charlotte-Concord is conveniently between Concord Mills Mall and Lowe's Motor Speedway two miles from Concord Regional Airport and sixteen miles from Charlotte Douglas International Airport.<br />
  5. 5. About Great Wolf Lodge, Concord-NC<br />
  6. 6. About Reviewer’s Retreat Conference<br />Reviewer’s Retreat is the first conference geared specifically toward the issues and challenges faced by bloggers in the product review genre. Influencers in social media will converge to take part in sessions on a variety of topics including brand-blogger relations, building a brand and legal issues in review blogging. An intimate setting (~150) allows for an opportunity to build personal relationships.<br />Reviewer’s Retreat is the perfect place for companies to engage a targeted audience of women and men who maintain influential product review blogs. The attendees want to learn how to best work with companies and develop a mutually beneficial relationship with the people behind the brand. Reviewer’s Retreat offers an opportunity to directly interact with influencers including mom bloggers who are changing the landscape of consumer engagement.<br />
  7. 7. About Reviewer’s Retreat Conference<br />
  8. 8. #RevRet11: Over 2 Million Impressions<br />During Conference Week<br />
  9. 9. #RevRet11: What People Are Saying<br />“Reviewer's Retreat was one of the best conferences I have been to. The sessions were invaluable to any blogger interested in having a better review blog or even starting one. I'm grateful for the relationships built and for the friendships made with other bloggers while there.<br />Brands should flock to Reviewer's Retreat to meet face to face with bloggers who are dedicated to writing reviews and have invested in their skills to blog better and build stronger partnerships.<br />Tonia Sanders, The Chatty Momma<br />@TheChattyMomma<br />“Reviewer's Retreat was such a great way to connect with other bloggers and brands on a more intimate level. Never before have I left a conference and thought,’"I think I met just about everyone!’. What a great feeling to know that you can truly put your minds together, share and connect.”<br />Felicia Carter, Go Graham Go! <br />@GoGrahmGo <br />“Reviewer’s Retreat was the first blogger event Musselman’s Apple Sauce attended. It was a wonderful team to work with and gain knowledge from. The intimate group made one-on-one conversations possible, and helped us to gain valuable feedback on our blogger outreach program. Sponsors shouldn’t feel like they have to be Coke or P&G to get involved; Reviewer’s Retreat can help any brand to expand their social media presence.” <br />Pam Hinkle, Musselman’s<br />
  10. 10. Audience Snapshot<br />Attendees at RR11 are brand-friendly and love to spotlight companies and products they feel passionate about on their blogs. The majority are educated parents looking for cool picks and tips to showcase and share through their various social media outlets.<br />Demographics (2011)<br /><ul><li> Age Range: 25-55
  11. 11. 80 attendees
  12. 12. 95% women
  13. 13. 84% parents
  14. 14. 60% attended with family
  15. 15. 87% Income $75,000+
  16. 16. 87% College Educated
  17. 17. 70% Own Smart Phones
  18. 18. 100% shared RR11 </li></ul> through social media<br />
  19. 19. Social Media Savvy<br />In 2011 Reviewer’s Retreat attendees from around the country live blogged, vlogged and tweeted about their experience. They posted pictures during a scavenger hunt, and wrote about their experiences after the event. More than half of the attendees wrote blog posts about the event, the location, the sponsors and/or the products.<br />Average RR11 Attendee Blog Stats<br /><ul><li> Unique Visitors: 11,000
  20. 20. Twitter Followers: 3,337
  21. 21. Facebook Fans: 3,268
  22. 22. Klout Score: 55</li></ul>* Taken from post-conference survey<br />
  23. 23. Blogger/Brand Attendance<br />Who attended RR11?<br /><ul><li> Stacy DeBroff, Mom Central
  24. 24. Colleen Padilla, Classy Mommy
  25. 25. Audrey McClelland, Mom Generations
  26. 26. Jenny Lauck, BlogHer
  27. 27. Ted Rubin, Collective Bias
  28. 28. Fiona Pietruski, She Speaks
  29. 29. Cat Lincoln/Sheila Dowd, Clever</li></ul>Girls Collective<br />Brand Representation<br /><ul><li>Pampers
  30. 30. Hershey’s
  31. 31. Musselman’s
  32. 32. Walker Sands PR
  33. 33. The Little Looster
  34. 34. Rayovac</li></li></ul><li>Premium Sponsor<br />Website and Print Promotion<br /> Logo and link on front page of ReviewersRetreat.com<br /> Logo and three links on “Sponsors” page<br /> Logo in pre-event marketing materials<br /> Opportunity to host one (1) video or blog post on website<br /> Full page advertisement in conference program<br /> Logo displayed on conference badges<br /> Logo on select signage at Great Wolf Lodge<br />Social Media Promotion<br />Announcement as Premium sponsor on Facebook/Twitter<br />Inclusion in “Sponsor Spotlight” dedicated attendee email<br />Social media mentions in pre-conference Facebook/Twitter posts<br />Special Benefits<br /><ul><li>Exclusivity
  35. 35. Front page logo placement </li></ul> on ReviewersRetreat.com<br /><ul><li> Speaking opportunity during </li></ul> opening session<br />Additional Benefits<br /><ul><li> Four complimentary </li></ul> conference passes<br /><ul><li> Complimentary ”Sponsor</li></ul> Speedway” table<br /><ul><li> Access to attendee directory
  36. 36. Opportunity to place items in </li></ul> conference bags<br />
  37. 37. Registration Sponsor<br />Special Benefits<br /><ul><li>Exclusivity
  38. 38. Front page logo placement </li></ul> on ReviewersRetreat.com<br /><ul><li> Opportunity to engage with </li></ul> attendees by displaying and<br /> distributing branded promotional<br /> materials in the three hour<br /> registration suite.<br />Additional Benefits<br /><ul><li> Three complimentary </li></ul> conference passes<br /><ul><li> Complimentary ”Sponsor</li></ul> Speedway” table<br /><ul><li> Access to attendee directory
  39. 39. Opportunity to place items in </li></ul> conference bags<br />Website and Print Promotion<br />Logo and link on front page of ReviewersRetreat.com<br />Logo and three links on “Sponsors” page<br />Opportunity to host one (1) video or blog post on ReviewersRetreat.com<br />Half page advertisement in conference program<br />Social Media Promotion<br />Announcement as Premium sponsor on Facebook/Twitter<br />Inclusion in “Sponsor Spotlight” dedicated attendee email<br />Social media mentions in pre-conference Facebook/Twitter posts<br />
  40. 40. Consulting Café Sponsor<br />Unique opportunity to staff a dedicated suite to engage with attendees by displaying and distributing branded promotional materials in a space <br />designed for blog consulting. Consult<br />Café will be available for attendees <br />from 8am-6pm on Monday. <br />Additional Benefits<br /><ul><li> Three complimentary </li></ul> conferences passes<br /><ul><li> Access to attendee directory
  41. 41. Opportunity to place items in </li></ul> conference bags<br /><ul><li> Complimentary “Sponsor </li></ul> Speedway” table<br />Special Benefits<br />Website and Print Promotion<br />Logo and link on front page of ReviewersRetreat.com<br />Logo and three links on “Sponsors” page<br />Opportunity to host one (1) video or blog post on website<br />Half page advertisement in conference program<br />Social Media Promotion<br />Announcement as sponsor on Facebook/Twitter<br />Inclusion in “Sponsor Spotlight” dedicated attendee email<br />Social media mentions in pre-conference Facebook/Twitter posts<br />
  42. 42. Gold Sponsor<br />Opportunity to engage with attendees by displaying and distributing branded promotional materials at the two hour Meet and Greet or Pajama Party<br />Food and drinks will be provided<br />Additional Benefits<br /><ul><li> Two complimentary</li></ul> conferences passes<br /><ul><li> Opportunity to place items in </li></ul> conference bags<br /><ul><li> Complimentary Sponsor </li></ul> Speedway table<br />Special Benefits<br />Website and Print Promotion<br />Logo and three links on “Sponsors” page<br />Half page advertisement in conference program<br />Social Media Promotion<br />Announcement as sponsor on Facebook/Twitter<br />Inclusion in “Sponsor Spotlight” dedicated attendee email<br />Social media mentions in pre-conference Facebook/Twitter posts<br />
  43. 43. Snack Sponsor<br />Opportunity to engage with attendees by displaying and distributing branded promotional materials during morning or afternoon snack break<br />Additional Benefits<br />Opportunity to place promotional items in conference bags<br />Special Benefits<br />Website and Print Promotion<br />Logo and three links on “Sponsors” page<br />Logo placement in conference program<br />Social Media Promotion<br />Announcement as sponsor on Facebook/Twitter<br />Social media mentions in pre-conference Facebook/Twitter posts<br />
  44. 44. Sponsor Speedway<br />Opportunity to engage attendees <br />by staffing a provided table during<br />round table discussions.<br />One complimentary conference pass<br />Engage Bloggers!<br />Launching a social media campaign soon? The Sponsor Speedway will be <br />a great place to get to know bloggers <br />and determine if they are the right fit <br />for your upcoming opportunities. <br />The Speedway will take place for approximately two hours for bloggers<br />to directly engage with the brands<br />they love and want to write about.<br />Special Benefits<br />Website and Print Promotion<br />Logo and three links (may include social media) on “Sponsor Speedway” page<br />Logo placement in conference program<br />Social Media Promotion<br />Announcement as sponsor on Facebook/Twitter<br />
  45. 45. Silver Sponsor<br />Website and Print Promotion<br />Logo and three links on “Sponsors” page<br />Logo placement in conference program<br />Social Media Promotion<br />Announcement as sponsor on Facebook/Twitter<br />Additional Benefits<br />Opportunity to place promotional items in conference bags<br />Did You Know?<br />Cecelia and Bridgette are not just co-owners of the Diva network and conference organizers; both also <br />maintain successful individual review blogs, representing several brands as blogambassadors.<br />
  46. 46. All sponsor packages are completely customizable. Please contact us with any ideas or questions you have about a Reviewer’s Retreat partnership.<br />Cecelia Mecca, PhD<br />T: @CoolBabyKid<br />P: (570) 840-2018<br />E: admin@doubledutydivas.com<br />Bridgette Duplantis<br />T: @BridgetteLA<br />P: (504) 913-7132<br />E: admin@doubledutydivas.com<br />

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