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RR12 Sponsor Deck

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Sponsorship deck for Reviewer's Retreat 2012

Sponsorship deck for Reviewer's Retreat 2012

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    RR12 Sponsor Deck RR12 Sponsor Deck Presentation Transcript

    • Reviewer’s Retreat
      at Great Wolf Lodge
    • About the Hosts- Double Duty Divas
      Bridgette (Experimental Mommy) and Cecelia (Cool Baby Kid) met while attending BlogHer 2009 and soon realized that they had more in common than running successful product review blogs such as working full time outside the home--Bridgette as a Lab Technician and Cecelia as an English Teacher--as well as each caring for their two small children. Without blinking an eye, Bridgette and Cecelia began brainstorming on ways to help each other succeed in the review blogging genre; they realized creating a network that encourages collaboration rather than competition would be beneficial to both brands they promote.
      Bridgette and Cecelia formed a niche of the most influential mom review bloggers, Double Duty Divas, LLC. Their team includes Renee Bigner(What Mommies Need), Angie Knutson (My Four Monkeys) and Jena Piazza, (Ramblings of a Healthy Chick). The Divas have managed several successful blog campaigns for companies interested in engaging with review bloggers while members of the network continue to promote each other.
    • The Double Duty Divas
    • About Great Wolf Lodge, Concord-NC
      Exclusive indoor water parks, interactive games, and cabin-inspired suites only begin to describe the extraordinary experience at Great Wolf, NC. The adventure begins in their massive, 84-degree indoor water park. Conference attendees can splash the day away in over 80,000 square feet of water-packed excitement, including jaw-dropping slides for thrill seekers or zero-depth entry areas for little ones.
      Outside the water park the fun continues. Guests can grab a wand and battle a dragon in MagiQuest or get an ice cream-themed manicure in Scoops Kid Spa before gathering their family in the Grand Lobby for nightly fireside Story Time, the perfect ending to a Great Wolf day. Great Wolf Lodge, Charlotte-Concord is conveniently between Concord Mills Mall and Lowe's Motor Speedway two miles from Concord Regional Airport and sixteen miles from Charlotte Douglas International Airport.
    • About Great Wolf Lodge, Concord-NC
    • About Reviewer’s Retreat Conference
      Reviewer’s Retreat is the first conference geared specifically toward the issues and challenges faced by bloggers in the product review genre. Influencers in social media will converge to take part in sessions on a variety of topics including brand-blogger relations, building a brand and legal issues in review blogging. An intimate setting (~150) allows for an opportunity to build personal relationships.
      Reviewer’s Retreat is the perfect place for companies to engage a targeted audience of women and men who maintain influential product review blogs. The attendees want to learn how to best work with companies and develop a mutually beneficial relationship with the people behind the brand. Reviewer’s Retreat offers an opportunity to directly interact with influencers including mom bloggers who are changing the landscape of consumer engagement.
    • About Reviewer’s Retreat Conference
    • #RevRet11: Over 2 Million Impressions
      During Conference Week
    • #RevRet11: What People Are Saying
      “Reviewer's Retreat was one of the best conferences I have been to. The sessions were invaluable to any blogger interested in having a better review blog or even starting one. I'm grateful for the relationships built and for the friendships made with other bloggers while there.
      Brands should flock to Reviewer's Retreat to meet face to face with bloggers who are dedicated to writing reviews and have invested in their skills to blog better and build stronger partnerships.
      Tonia Sanders, The Chatty Momma
      @TheChattyMomma
      “Reviewer's Retreat was such a great way to connect with other bloggers and brands on a more intimate level. Never before have I left a conference and thought,’"I think I met just about everyone!’. What a great feeling to know that you can truly put your minds together, share and connect.”
      Felicia Carter, Go Graham Go!
      @GoGrahmGo
      “Reviewer’s Retreat was the first blogger event Musselman’s Apple Sauce attended. It was a wonderful team to work with and gain knowledge from. The intimate group made one-on-one conversations possible, and helped us to gain valuable feedback on our blogger outreach program. Sponsors shouldn’t feel like they have to be Coke or P&G to get involved; Reviewer’s Retreat can help any brand to expand their social media presence.”
      Pam Hinkle, Musselman’s
    • Audience Snapshot
      Attendees at RR11 are brand-friendly and love to spotlight companies and products they feel passionate about on their blogs. The majority are educated parents looking for cool picks and tips to showcase and share through their various social media outlets.
      Demographics (2011)
      • Age Range: 25-55
      • 80 attendees
      • 95% women
      • 84% parents
      • 60% attended with family
      • 87% Income $75,000+
      • 87% College Educated
      • 70% Own Smart Phones
      • 100% shared RR11
      through social media
    • Social Media Savvy
      In 2011 Reviewer’s Retreat attendees from around the country live blogged, vlogged and tweeted about their experience. They posted pictures during a scavenger hunt, and wrote about their experiences after the event. More than half of the attendees wrote blog posts about the event, the location, the sponsors and/or the products.
      Average RR11 Attendee Blog Stats
      • Unique Visitors: 11,000
      • Twitter Followers: 3,337
      • Facebook Fans: 3,268
      • Klout Score: 55
      * Taken from post-conference survey
    • Blogger/Brand Attendance
      Who attended RR11?
      • Stacy DeBroff, Mom Central
      • Colleen Padilla, Classy Mommy
      • Audrey McClelland, Mom Generations
      • Jenny Lauck, BlogHer
      • Ted Rubin, Collective Bias
      • Fiona Pietruski, She Speaks
      • Cat Lincoln/Sheila Dowd, Clever
      Girls Collective
      Brand Representation
      • Pampers
      • Hershey’s
      • Musselman’s
      • Walker Sands PR
      • The Little Looster
      • Rayovac
    • Premium Sponsor
      Website and Print Promotion
      Logo and link on front page of ReviewersRetreat.com
      Logo and three links on “Sponsors” page
      Logo in pre-event marketing materials
      Opportunity to host one (1) video or blog post on website
      Full page advertisement in conference program
      Logo displayed on conference badges
      Logo on select signage at Great Wolf Lodge
      Social Media Promotion
      Announcement as Premium sponsor on Facebook/Twitter
      Inclusion in “Sponsor Spotlight” dedicated attendee email
      Social media mentions in pre-conference Facebook/Twitter posts
      Special Benefits
      • Exclusivity
      • Front page logo placement
      on ReviewersRetreat.com
      • Speaking opportunity during
      opening session
      Additional Benefits
      • Four complimentary
      conference passes
      • Complimentary ”Sponsor
      Speedway” table
      • Access to attendee directory
      • Opportunity to place items in
      conference bags
    • Registration Sponsor
      Special Benefits
      • Exclusivity
      • Front page logo placement
      on ReviewersRetreat.com
      • Opportunity to engage with
      attendees by displaying and
      distributing branded promotional
      materials in the three hour
      registration suite.
      Additional Benefits
      • Three complimentary
      conference passes
      • Complimentary ”Sponsor
      Speedway” table
      • Access to attendee directory
      • Opportunity to place items in
      conference bags
      Website and Print Promotion
      Logo and link on front page of ReviewersRetreat.com
      Logo and three links on “Sponsors” page
      Opportunity to host one (1) video or blog post on ReviewersRetreat.com
      Half page advertisement in conference program
      Social Media Promotion
      Announcement as Premium sponsor on Facebook/Twitter
      Inclusion in “Sponsor Spotlight” dedicated attendee email
      Social media mentions in pre-conference Facebook/Twitter posts
    • Consulting Café Sponsor
      Unique opportunity to staff a dedicated suite to engage with attendees by displaying and distributing branded promotional materials in a space
      designed for blog consulting. Consult
      Café will be available for attendees
      from 8am-6pm on Monday.
      Additional Benefits
      • Three complimentary
      conferences passes
      • Access to attendee directory
      • Opportunity to place items in
      conference bags
      • Complimentary “Sponsor
      Speedway” table
      Special Benefits
      Website and Print Promotion
      Logo and link on front page of ReviewersRetreat.com
      Logo and three links on “Sponsors” page
      Opportunity to host one (1) video or blog post on website
      Half page advertisement in conference program
      Social Media Promotion
      Announcement as sponsor on Facebook/Twitter
      Inclusion in “Sponsor Spotlight” dedicated attendee email
      Social media mentions in pre-conference Facebook/Twitter posts
    • Gold Sponsor
      Opportunity to engage with attendees by displaying and distributing branded promotional materials at the two hour Meet and Greet or Pajama Party
      Food and drinks will be provided
      Additional Benefits
      • Two complimentary
      conferences passes
      • Opportunity to place items in
      conference bags
      • Complimentary Sponsor
      Speedway table
      Special Benefits
      Website and Print Promotion
      Logo and three links on “Sponsors” page
      Half page advertisement in conference program
      Social Media Promotion
      Announcement as sponsor on Facebook/Twitter
      Inclusion in “Sponsor Spotlight” dedicated attendee email
      Social media mentions in pre-conference Facebook/Twitter posts
    • Snack Sponsor
      Opportunity to engage with attendees by displaying and distributing branded promotional materials during morning or afternoon snack break
      Additional Benefits
      Opportunity to place promotional items in conference bags
      Special Benefits
      Website and Print Promotion
      Logo and three links on “Sponsors” page
      Logo placement in conference program
      Social Media Promotion
      Announcement as sponsor on Facebook/Twitter
      Social media mentions in pre-conference Facebook/Twitter posts
    • Sponsor Speedway
      Opportunity to engage attendees
      by staffing a provided table during
      round table discussions.
      One complimentary conference pass
      Engage Bloggers!
      Launching a social media campaign soon? The Sponsor Speedway will be
      a great place to get to know bloggers
      and determine if they are the right fit
      for your upcoming opportunities.
      The Speedway will take place for approximately two hours for bloggers
      to directly engage with the brands
      they love and want to write about.
      Special Benefits
      Website and Print Promotion
      Logo and three links (may include social media) on “Sponsor Speedway” page
      Logo placement in conference program
      Social Media Promotion
      Announcement as sponsor on Facebook/Twitter
    • Silver Sponsor
      Website and Print Promotion
      Logo and three links on “Sponsors” page
      Logo placement in conference program
      Social Media Promotion
      Announcement as sponsor on Facebook/Twitter
      Additional Benefits
      Opportunity to place promotional items in conference bags
      Did You Know?
      Cecelia and Bridgette are not just co-owners of the Diva network and conference organizers; both also
      maintain successful individual review blogs, representing several brands as blogambassadors.
    • All sponsor packages are completely customizable. Please contact us with any ideas or questions you have about a Reviewer’s Retreat partnership.
      Cecelia Mecca, PhD
      T: @CoolBabyKid
      P: (570) 840-2018
      E: admin@doubledutydivas.com
      Bridgette Duplantis
      T: @BridgetteLA
      P: (504) 913-7132
      E: admin@doubledutydivas.com