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RR12 Sponsor Deck

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Sponsorship deck for Reviewer's Retreat 2012

Sponsorship deck for Reviewer's Retreat 2012

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RR12 Sponsor Deck RR12 Sponsor Deck Presentation Transcript

  • Reviewer’s Retreat
    at Great Wolf Lodge
  • About the Hosts- Double Duty Divas
    Bridgette (Experimental Mommy) and Cecelia (Cool Baby Kid) met while attending BlogHer 2009 and soon realized that they had more in common than running successful product review blogs such as working full time outside the home--Bridgette as a Lab Technician and Cecelia as an English Teacher--as well as each caring for their two small children. Without blinking an eye, Bridgette and Cecelia began brainstorming on ways to help each other succeed in the review blogging genre; they realized creating a network that encourages collaboration rather than competition would be beneficial to both brands they promote.
    Bridgette and Cecelia formed a niche of the most influential mom review bloggers, Double Duty Divas, LLC. Their team includes Renee Bigner(What Mommies Need), Angie Knutson (My Four Monkeys) and Jena Piazza, (Ramblings of a Healthy Chick). The Divas have managed several successful blog campaigns for companies interested in engaging with review bloggers while members of the network continue to promote each other.
  • The Double Duty Divas
  • About Great Wolf Lodge, Concord-NC
    Exclusive indoor water parks, interactive games, and cabin-inspired suites only begin to describe the extraordinary experience at Great Wolf, NC. The adventure begins in their massive, 84-degree indoor water park. Conference attendees can splash the day away in over 80,000 square feet of water-packed excitement, including jaw-dropping slides for thrill seekers or zero-depth entry areas for little ones.
    Outside the water park the fun continues. Guests can grab a wand and battle a dragon in MagiQuest or get an ice cream-themed manicure in Scoops Kid Spa before gathering their family in the Grand Lobby for nightly fireside Story Time, the perfect ending to a Great Wolf day. Great Wolf Lodge, Charlotte-Concord is conveniently between Concord Mills Mall and Lowe's Motor Speedway two miles from Concord Regional Airport and sixteen miles from Charlotte Douglas International Airport.
  • About Great Wolf Lodge, Concord-NC
  • About Reviewer’s Retreat Conference
    Reviewer’s Retreat is the first conference geared specifically toward the issues and challenges faced by bloggers in the product review genre. Influencers in social media will converge to take part in sessions on a variety of topics including brand-blogger relations, building a brand and legal issues in review blogging. An intimate setting (~150) allows for an opportunity to build personal relationships.
    Reviewer’s Retreat is the perfect place for companies to engage a targeted audience of women and men who maintain influential product review blogs. The attendees want to learn how to best work with companies and develop a mutually beneficial relationship with the people behind the brand. Reviewer’s Retreat offers an opportunity to directly interact with influencers including mom bloggers who are changing the landscape of consumer engagement.
  • About Reviewer’s Retreat Conference
  • #RevRet11: Over 2 Million Impressions
    During Conference Week
  • #RevRet11: What People Are Saying
    “Reviewer's Retreat was one of the best conferences I have been to. The sessions were invaluable to any blogger interested in having a better review blog or even starting one. I'm grateful for the relationships built and for the friendships made with other bloggers while there.
    Brands should flock to Reviewer's Retreat to meet face to face with bloggers who are dedicated to writing reviews and have invested in their skills to blog better and build stronger partnerships.
    Tonia Sanders, The Chatty Momma
    @TheChattyMomma
    “Reviewer's Retreat was such a great way to connect with other bloggers and brands on a more intimate level. Never before have I left a conference and thought,’"I think I met just about everyone!’. What a great feeling to know that you can truly put your minds together, share and connect.”
    Felicia Carter, Go Graham Go!
    @GoGrahmGo
    “Reviewer’s Retreat was the first blogger event Musselman’s Apple Sauce attended. It was a wonderful team to work with and gain knowledge from. The intimate group made one-on-one conversations possible, and helped us to gain valuable feedback on our blogger outreach program. Sponsors shouldn’t feel like they have to be Coke or P&G to get involved; Reviewer’s Retreat can help any brand to expand their social media presence.”
    Pam Hinkle, Musselman’s
  • Audience Snapshot
    Attendees at RR11 are brand-friendly and love to spotlight companies and products they feel passionate about on their blogs. The majority are educated parents looking for cool picks and tips to showcase and share through their various social media outlets.
    Demographics (2011)
    • Age Range: 25-55
    • 80 attendees
    • 95% women
    • 84% parents
    • 60% attended with family
    • 87% Income $75,000+
    • 87% College Educated
    • 70% Own Smart Phones
    • 100% shared RR11
    through social media
  • Social Media Savvy
    In 2011 Reviewer’s Retreat attendees from around the country live blogged, vlogged and tweeted about their experience. They posted pictures during a scavenger hunt, and wrote about their experiences after the event. More than half of the attendees wrote blog posts about the event, the location, the sponsors and/or the products.
    Average RR11 Attendee Blog Stats
    • Unique Visitors: 11,000
    • Twitter Followers: 3,337
    • Facebook Fans: 3,268
    • Klout Score: 55
    * Taken from post-conference survey
  • Blogger/Brand Attendance
    Who attended RR11?
    • Stacy DeBroff, Mom Central
    • Colleen Padilla, Classy Mommy
    • Audrey McClelland, Mom Generations
    • Jenny Lauck, BlogHer
    • Ted Rubin, Collective Bias
    • Fiona Pietruski, She Speaks
    • Cat Lincoln/Sheila Dowd, Clever
    Girls Collective
    Brand Representation
    • Pampers
    • Hershey’s
    • Musselman’s
    • Walker Sands PR
    • The Little Looster
    • Rayovac
  • Premium Sponsor
    Website and Print Promotion
    Logo and link on front page of ReviewersRetreat.com
    Logo and three links on “Sponsors” page
    Logo in pre-event marketing materials
    Opportunity to host one (1) video or blog post on website
    Full page advertisement in conference program
    Logo displayed on conference badges
    Logo on select signage at Great Wolf Lodge
    Social Media Promotion
    Announcement as Premium sponsor on Facebook/Twitter
    Inclusion in “Sponsor Spotlight” dedicated attendee email
    Social media mentions in pre-conference Facebook/Twitter posts
    Special Benefits
    • Exclusivity
    • Front page logo placement
    on ReviewersRetreat.com
    • Speaking opportunity during
    opening session
    Additional Benefits
    • Four complimentary
    conference passes
    • Complimentary ”Sponsor
    Speedway” table
    • Access to attendee directory
    • Opportunity to place items in
    conference bags
  • Registration Sponsor
    Special Benefits
    • Exclusivity
    • Front page logo placement
    on ReviewersRetreat.com
    • Opportunity to engage with
    attendees by displaying and
    distributing branded promotional
    materials in the three hour
    registration suite.
    Additional Benefits
    • Three complimentary
    conference passes
    • Complimentary ”Sponsor
    Speedway” table
    • Access to attendee directory
    • Opportunity to place items in
    conference bags
    Website and Print Promotion
    Logo and link on front page of ReviewersRetreat.com
    Logo and three links on “Sponsors” page
    Opportunity to host one (1) video or blog post on ReviewersRetreat.com
    Half page advertisement in conference program
    Social Media Promotion
    Announcement as Premium sponsor on Facebook/Twitter
    Inclusion in “Sponsor Spotlight” dedicated attendee email
    Social media mentions in pre-conference Facebook/Twitter posts
  • Consulting Café Sponsor
    Unique opportunity to staff a dedicated suite to engage with attendees by displaying and distributing branded promotional materials in a space
    designed for blog consulting. Consult
    Café will be available for attendees
    from 8am-6pm on Monday.
    Additional Benefits
    • Three complimentary
    conferences passes
    • Access to attendee directory
    • Opportunity to place items in
    conference bags
    • Complimentary “Sponsor
    Speedway” table
    Special Benefits
    Website and Print Promotion
    Logo and link on front page of ReviewersRetreat.com
    Logo and three links on “Sponsors” page
    Opportunity to host one (1) video or blog post on website
    Half page advertisement in conference program
    Social Media Promotion
    Announcement as sponsor on Facebook/Twitter
    Inclusion in “Sponsor Spotlight” dedicated attendee email
    Social media mentions in pre-conference Facebook/Twitter posts
  • Gold Sponsor
    Opportunity to engage with attendees by displaying and distributing branded promotional materials at the two hour Meet and Greet or Pajama Party
    Food and drinks will be provided
    Additional Benefits
    • Two complimentary
    conferences passes
    • Opportunity to place items in
    conference bags
    • Complimentary Sponsor
    Speedway table
    Special Benefits
    Website and Print Promotion
    Logo and three links on “Sponsors” page
    Half page advertisement in conference program
    Social Media Promotion
    Announcement as sponsor on Facebook/Twitter
    Inclusion in “Sponsor Spotlight” dedicated attendee email
    Social media mentions in pre-conference Facebook/Twitter posts
  • Snack Sponsor
    Opportunity to engage with attendees by displaying and distributing branded promotional materials during morning or afternoon snack break
    Additional Benefits
    Opportunity to place promotional items in conference bags
    Special Benefits
    Website and Print Promotion
    Logo and three links on “Sponsors” page
    Logo placement in conference program
    Social Media Promotion
    Announcement as sponsor on Facebook/Twitter
    Social media mentions in pre-conference Facebook/Twitter posts
  • Sponsor Speedway
    Opportunity to engage attendees
    by staffing a provided table during
    round table discussions.
    One complimentary conference pass
    Engage Bloggers!
    Launching a social media campaign soon? The Sponsor Speedway will be
    a great place to get to know bloggers
    and determine if they are the right fit
    for your upcoming opportunities.
    The Speedway will take place for approximately two hours for bloggers
    to directly engage with the brands
    they love and want to write about.
    Special Benefits
    Website and Print Promotion
    Logo and three links (may include social media) on “Sponsor Speedway” page
    Logo placement in conference program
    Social Media Promotion
    Announcement as sponsor on Facebook/Twitter
  • Silver Sponsor
    Website and Print Promotion
    Logo and three links on “Sponsors” page
    Logo placement in conference program
    Social Media Promotion
    Announcement as sponsor on Facebook/Twitter
    Additional Benefits
    Opportunity to place promotional items in conference bags
    Did You Know?
    Cecelia and Bridgette are not just co-owners of the Diva network and conference organizers; both also
    maintain successful individual review blogs, representing several brands as blogambassadors.
  • All sponsor packages are completely customizable. Please contact us with any ideas or questions you have about a Reviewer’s Retreat partnership.
    Cecelia Mecca, PhD
    T: @CoolBabyKid
    P: (570) 840-2018
    E: admin@doubledutydivas.com
    Bridgette Duplantis
    T: @BridgetteLA
    P: (504) 913-7132
    E: admin@doubledutydivas.com