2. De=inition
The
Generation
C
is
the
generation
of
people
born
between
1987
and
1996.
They
are
interested
in:
-‐ Connection:
they
need
internet
and
use
all
devices
-‐ Community:
they
are
connected
to
social
networks
and
share
their
likes,
wants
and
personal
lives
-‐ Creation:
they
want
to
decide
of
their
lives
and
create
a
new
way
of
life,
create
buzzes
-‐ Curation:
they
want
to
know
how
people
think,
to
=ind
answers
to
their
questions,
solutions
to
their
problems
3.
4. Concepts
we
agree
• Need
of
internet
Internet
has
taken
an
important
place
in
our
lives.
It
is
a
source
of
information
and
communication
that
we
now
need
in
the
everyday
life.
• Help
people
to
=ind
a
job
A
lots
of
industries
use
internet
to
share
a
job,
so
people
can
put
their
application
to
get
it.
They
can
contact
their
recruiters
more
easily
when
you
want
to
get
a
job
in
foreign
countries.
• Need
of
contact
(phone,
messages)
Through
phone,
internet
and
social
networks,
we
have
created
a
strong
communicating
system.
Nowadays,
for
both
of
us,
it
will
be
really
hard
to
do
not
keep
an
immediate
contact
with
friends
and
relatives.
• Create
their
own
community
by
choosing
their
friends
The
important
thing
is
that
you
can
manage
your
contacts.
By
adding
and
accepting
friends,
you
can
create
your
own
community
and
share
and
exchange
with
this
particular
community,
more
safer
than
wide
online
community.
5. • This
Concepts
we
agree
generation
represents
a
powerful
new
force
in
culture
and
commerce
This
generation
recreates
the
codes
of
the
culture.
You
do
not
ever
need
the
book
in
paper
to
read
it,
you
can
do
it
online,
or
on
tablets.
Also
in
commerce,
because
it
creates
new
segments
so
new
markets.
• We
turn
to
the
phone
=irst
when
we
want
to
be
entertained
When
we
have
to
spend
waiting
time,
our
=irst
re=lex
is
to
go
on
our
smartphones
no
matter
what
to
do,
we
go
online,
we
play
games…
• This
generation
wants
creation
We
are
used
to
new
technologies:
we
see
new
technologies
on
the
market
each
year.
By
this
way,
we
switch
to
something
else
really
quickly,
we
lose
interest
rapidly,
so
we
need
creation.
6. • The
Concepts
we
disagree
time
lost
For
us,
it
is
quite
dif=icult
to
understand
how
you
can
spend
all
your
time
on
social
networks
to
tell
personal
stories
and
to
share
personal
photo
to
the
community.
We
must
focus
on
the
real
life,
the
living
one.
• The
relevance
How
can
it
be
relevant
for
other
to
see
all
your
life
spread
on
the
Internet?
We
can
understand
that
for
your
close
friend
and
relatives,
it
can
be
relevant
but
usually,
people
do
not
just
have
their
close
people
into
their
online
communities.
• The
risk
for
your
career
Because
of
the
growth
of
the
social
networks,
more
and
more
recruiters
go
on
social
networks
to
look
at
you
and
your
way
of
life
through
your
personal
account,
then
also
employers
go
on
these
to
watch
you.
7. • The
Concepts
we
disagree
purpose
We
think
that
the
purpose
is
not
about
hearing
your
own
voice,
is
more
to
keep
contact
with
people
you
care
about.
It
means
that
you
stay
connected,
in
link
with
people
you
have
met
and
appreciated,
and
that
the
time
and
the
life
put
far
from
you
and
your
real
life.
• The
interest
of
certain
buzzes
We
can
talk
about
the
Harlem
shake
but
we
can
also
talk
about
the
Lip
dub
or
the
Flash
mob,
they
are
all
creations
of
the
Generation
C.
Those
buzzes
made
online
are
based
on
entertainment
and
nothing
else.
We
measure
the
impact
of
these
buzzes
but
the
relevance
is
still
limited.
8. Example
Please
follow
the
link
below:
http://www.strategy-‐business.com/article/11110?pg=all
This
article
talks
about
the
Generation
C
in
a
different
way
because
it
present
the
background
of
one
Generation
C
men
and
the
example
is
kept
through
the
article.
And
it
regroups
the
keys
tools
to
prepare
your
company
to
the
transformation
it
will
need
in
the
business
to
attract
this
new
generation.
