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New Dollars/New Partners for Your Sacred PlaceBuilding and Launching a Successful Capital Campaign
Welcome and Introductions 2
Facilitators Tuomi ForrestAssociate DirectorPartners for Sacred PlacesMark D. WarnerPrincipalMDW Consulting, Inc.
Philanthropy Today
Sources of Philanthropy 2009 Contributions:  $307.75 Billion Source:  Giving USA
Giving by Recipient
Campaign Concepts
Identify Qualify Cultivate Message Solicit Steward Stages of a Solicitation
Giving Pyramid Personal Solicitation Planned Giving Capital Campaigns Proposals  Annual Fund Events & Mail
Fund Raising Counsel
Step 1:  Identify candidates Partners for Sacred Places Congregations Association of Consultants to Nonprofits (ACN) Step 2:  Initial Screening Web site review Client list Experience Services Choosing Fund Raising Counsel
Step 3:  Phone Screen Develop interview guide of key questions Informal conversation to gauge “fit” Step 4:  Interviews Formal Presentation Question & Answer Session Step 5:  Check References Call references Would they hire the firm again	?	 Choosing Fund Raising Counsel
Step 5:  Decision-Making Process Rapport with leadership Approach Realistic conversations Step 6: Notifying Candidates Notify everyone of your decision.  It’s a courtesy to briefly explain your decision to the consultants. 13 Choosing Fund Raising Counsel
Step 7:  Contracts Project Scope Deliverables Schedule Fees Custody of Funds Termination Clauses Consulting Team	 Choosing Fund Raising Counsel
15-Minute Break 15
Key Concepts 16
Cycle of Abundance
Cycle of Scarcity
Someone asked me Sense of community and belonging Memorialize a friend or family member Out of tradition (or habit) Create a good image for me or my company  Leave a legacy for future generations I want to be seen as a leader/role model  Reasons People Give
Who is a Christian Steward? One who receives God’s gifts gratefully, cherishes and tends them in a responsible and accountable manner, shares them in justice and love with others and returns them with increase to the Lord.
Financial Programmatic/Construction Relationships Educational  Stewardship	 Capital Campaign Goals
Case for Support Project Plan Volunteer Leaders Major Donor Prospects Organizational Capacity Stewardship					 Elements of Success
Steps To Success
Identify and Recruit Volunteer Leadership Create Project Plan Use of new/restored facility Key Messages Sequencing  Cost estimates Timeline Identify challenges to be addressed in feasibility study Discern how campaign will be managed Project Planning
Create steering committee Revise and refine case for support Identifying leadership donors Personal Interviews Group Interviews Annual Giving Analysis Assessment and Recommendations Report and Findings Feasibility Study
Update top donors on process Recruit campaign leadership Create campaign plan based on feasibility study Develop campaign materials Create and build fundraising infrastructure Strengthen case for support Revisit project plans Advancement Phase
Elements of the Plan Financial Goal(s) Timeline for each phase Key messages and case for support Naming opportunities Staffing and Infrastructure Volunteer structure Gift acceptance policy Campaign Plan
Rank prospects and assign to volunteers Train staff and volunteers to cultivate and solicit donors Solicit top prospects Refine key messages based on solicitations Maintain momentum of solicitations Leadership Phase
Build awareness in congregation Recruit volunteers for congregation phase Solicitations Small group meetings Personal solicitations Phone calls Solicitation follow-up as necessary Congregation Phase
Wrap-up final Solicitations Initiate pledge reminder plan Evaluate campaign  Celebrate! Conclusion and Celebration
Case Study 31
And I say unto you, Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you. 							Luke 11:9
Contact me if you have any questions! Mark D. Warner MDW Consulting, Inc. mark@mdwconsulting.net (312) 286-6277 www.mdwconsulting.net Thank you!

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New Dollars/New Partners Training

  • 1. New Dollars/New Partners for Your Sacred PlaceBuilding and Launching a Successful Capital Campaign
  • 3. Facilitators Tuomi ForrestAssociate DirectorPartners for Sacred PlacesMark D. WarnerPrincipalMDW Consulting, Inc.
  • 5. Sources of Philanthropy 2009 Contributions: $307.75 Billion Source: Giving USA
  • 8. Identify Qualify Cultivate Message Solicit Steward Stages of a Solicitation
  • 9. Giving Pyramid Personal Solicitation Planned Giving Capital Campaigns Proposals Annual Fund Events & Mail
  • 11. Step 1: Identify candidates Partners for Sacred Places Congregations Association of Consultants to Nonprofits (ACN) Step 2: Initial Screening Web site review Client list Experience Services Choosing Fund Raising Counsel
  • 12. Step 3: Phone Screen Develop interview guide of key questions Informal conversation to gauge “fit” Step 4: Interviews Formal Presentation Question & Answer Session Step 5: Check References Call references Would they hire the firm again ? Choosing Fund Raising Counsel
  • 13. Step 5: Decision-Making Process Rapport with leadership Approach Realistic conversations Step 6: Notifying Candidates Notify everyone of your decision. It’s a courtesy to briefly explain your decision to the consultants. 13 Choosing Fund Raising Counsel
  • 14. Step 7: Contracts Project Scope Deliverables Schedule Fees Custody of Funds Termination Clauses Consulting Team Choosing Fund Raising Counsel
  • 19. Someone asked me Sense of community and belonging Memorialize a friend or family member Out of tradition (or habit) Create a good image for me or my company Leave a legacy for future generations I want to be seen as a leader/role model Reasons People Give
  • 20. Who is a Christian Steward? One who receives God’s gifts gratefully, cherishes and tends them in a responsible and accountable manner, shares them in justice and love with others and returns them with increase to the Lord.
  • 21. Financial Programmatic/Construction Relationships Educational Stewardship Capital Campaign Goals
  • 22. Case for Support Project Plan Volunteer Leaders Major Donor Prospects Organizational Capacity Stewardship Elements of Success
  • 24. Identify and Recruit Volunteer Leadership Create Project Plan Use of new/restored facility Key Messages Sequencing Cost estimates Timeline Identify challenges to be addressed in feasibility study Discern how campaign will be managed Project Planning
  • 25. Create steering committee Revise and refine case for support Identifying leadership donors Personal Interviews Group Interviews Annual Giving Analysis Assessment and Recommendations Report and Findings Feasibility Study
  • 26. Update top donors on process Recruit campaign leadership Create campaign plan based on feasibility study Develop campaign materials Create and build fundraising infrastructure Strengthen case for support Revisit project plans Advancement Phase
  • 27. Elements of the Plan Financial Goal(s) Timeline for each phase Key messages and case for support Naming opportunities Staffing and Infrastructure Volunteer structure Gift acceptance policy Campaign Plan
  • 28. Rank prospects and assign to volunteers Train staff and volunteers to cultivate and solicit donors Solicit top prospects Refine key messages based on solicitations Maintain momentum of solicitations Leadership Phase
  • 29. Build awareness in congregation Recruit volunteers for congregation phase Solicitations Small group meetings Personal solicitations Phone calls Solicitation follow-up as necessary Congregation Phase
  • 30. Wrap-up final Solicitations Initiate pledge reminder plan Evaluate campaign Celebrate! Conclusion and Celebration
  • 32. And I say unto you, Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you. Luke 11:9
  • 33. Contact me if you have any questions! Mark D. Warner MDW Consulting, Inc. mark@mdwconsulting.net (312) 286-6277 www.mdwconsulting.net Thank you!