The Ladders Overview

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The Ladders Overview

  1. 1.
  2. 2. TheLaddersSources of Membership<br />
  3. 3. TARGETED MEDIA PARTNERSHIPS<br />3<br />
  4. 4. 4<br />50+ ONLINE PARTNERSHIPS<br />
  5. 5. 5<br />SEARCH ENGINE MARKETING<br />One of our most popular acquisition channels, our portfolio of over 300K keywords is targeted by: <br />
  6. 6. TheLadders Database <br />3.6M+ Top Quality Professional Candidates<br />
  7. 7. Depth and Breadth<br />7<br />Over 3.6 M $100K+ Professionals<br />Level<br />Region<br />Function<br />Rocky Mts<br />5%<br />Law<br />3%<br />C-level<br />1%<br />New Eng<br />6%<br />HR<br />5%<br />Up <br />7%<br />Sales<br />21%<br />Director<br />4%<br />Mid-Atlantic<br />22%<br />SW<br /> 12%<br />Manager<br />31%<br />Mtkg 9%<br />VP<br />19%<br />Pacific<br />16%<br />Southeast<br />20%<br />Ops 20%<br />Finance<br />12%<br />Other<br />Professional<br />Titles*<br />30%<br />Tech<br />19%<br />Midwest<br />19%<br />*Includes Associates, Account Executives, Analysts, etc…<br />
  8. 8. Depth and Breadth<br />8<br />Over 3.6 M $100K+ Professionals<br />
  9. 9. Membership Growth<br />9<br />
  10. 10. TheLadders Database <br />Competitor Comparison<br />
  11. 11. Access to a Purified $100K+ Candidates Database<br />11<br />TheLadders Average<br />Competitors Average<br />$172K<br />Facebook <br />$64K<br />Monster <br />$63K<br />COMPARED TO COMPETITORS OUR DATABASE IS MORE TARGETED TO SENIOR LEVEL EMPLOYEES<br />LinkedIn <br />$88K<br />CareerBuilder <br />$62K<br />Dice <br />$71K<br />HotJobs <br />$61K<br />TheLadders results from online survey conducted of 8,753 members between February 2 and March 31, 2009. Competitor results from Comscore January 2010.<br />
  12. 12. 12<br />SOCIAL NETWORKING SITES AREFLOODED WITH UNQUALIFIED CANDIDATES. AS THEIR MEMBERSHIP GROWS, THE QUALITY SUFFERS.<br />
  13. 13. 13<br />OTHER SITES $100K+ TRAFFIC IS ALSO DECREASING<br />
  14. 14. TheLadders Database <br />High Level Activity<br />
  15. 15. Site Activity<br />15<br />
  16. 16. Membership Growth<br />16<br />
  17. 17. TheLadders Database <br />Membership Activity<br />
  18. 18. 18<br />MARC’S NEWSLETTER<br />Each week: <br /><ul><li>Our 3.6 million members have access to Marc’s newsletter with targeted jobs</li></ul>Results from TheLadders Business Intelligence January 2010. <br />
  19. 19. 19<br />CAREER ADVICE EMAIL<br />Each week: <br /><ul><li> Our 3.6 million members have access to our Career Advice email</li></ul>Results from TheLadders Business Intelligence January 2010. <br />
  20. 20. 20<br />CAREER ADVICE<br />On average, members spend 17 minutes on career advice reading out the senior level job search. <br />Popular article topics include: <br /><ul><li>Salary
  21. 21. Interviewing
  22. 22. Networking
  23. 23. Resume
  24. 24. Personal Branding</li></ul>Results from TheLadders Business Intelligence January 2010. <br />
  25. 25. 21<br />JOB ALERTS<br />Each week: <br /><ul><li>Our 3.6 million members have access to customized Job Alerts go out to our members at their request</li></ul>Results from TheLadders Business Intelligence January 2010. <br />
  26. 26. 22<br />AVERAGE CLICKS PER JOB = 171 AVERAGE APPLIES PER JOB = 2450% OF RECRUITERS WHO REACH OUT TO JOB SEEKERS RECEIVE A RESPONSE<br />Resultsfrom TheLadders Business Intelligence January 2010. <br />
  27. 27. TheLadders My Pipeline™<br />New Social Recruiting Tool<br />
  28. 28. 24<br />24<br />24<br />Unique Branding Opportunities<br />
  29. 29. 25<br />Comprehensive Profile Pages<br />25<br />25<br />25<br />
  30. 30. 26<br />Candidates Following Recruiters<br />
  31. 31. Some interesting stats on MyPipeline<br />1,409 recruiters use MyPipeline<br />9,000 alerts were sent in the last 2 months<br />This translates to over 4,600,000 e-mails in our system<br />All of this traffic has a 42% open rate!!<br />27<br />
  32. 32. 28<br />Open Rates of Hiring Alerts Sent<br />
  33. 33. TheLaddersFitFinder™<br />Unlocks Human-Powered Search<br />
  34. 34. Recruiter<br />cv<br />FitFinder™<br />Talent Specialist<br />Resumes<br />Database<br />30<br />
  35. 35. TheLaddersFitFinder™ Service<br />We’ll deliver you the best-fit candidates in 2-5 business days<br />Provide your candidate search criteria to a dedicated Talent Specialist from TheLadders<br />Step 1<br />Select your exact matches from a handful of qualified candidates our team provides you in 2-5 business days.<br />Step 2<br />Start screening, interviewing…andhiring right away! Recruiters using the service tell us 3 out of 4 candidates are the right fit for their reqs.<br />Step 3<br />31<br />
  36. 36. FitFinder™ – Results<br />50%<br />23%<br />Of submitted candidates rated “on target”<br />Of candidates deemed appropriate for other positions<br />73%<br />Acceptance rate<br />32<br />
  37. 37. FitFinder™ – Case Study<br />33<br />
  38. 38. FitFinder™ – Case Study<br />34<br />
  39. 39. www.recruitladder.com<br />

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