This survey was conducted among members of the Social Media Marketing group on LinkedIn and SocialMediopolis.com, with combined membership of over 600,000. The goal was to establish both demographics and interests of the members.
2. 2013 International Social Media Survey
• Methodology: This survey was conducted to members of the Social Media
Marketing group on LinkedIn (525,000+ members) and SocialMediopolis.com
(6,000+ members) . Approximately 30,000 members were offered the survey from
Jan.15-23, 2013 and over 2,400 members responded. The objective was to find out
demographics and social media interests of the membership.
• Key Findings:
Small and Medium Businesses (SMBs) dominated the respondents from around
the world. While the U.S. maintained a significant lead, international growth has
more than doubled in the last two years.
Overall, most respondents use a wide variety of venues in social media, but one
key interest point is that they are hungry for more information on social media
analytics. Most are having to cobble together reports from multiple sources,
making it difficult to establish effectiveness or ROI.