How to build a large and successful linked in group final crosson changes

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  • Mike
  • BEFORE WEBINAR STARTS
  • How to build a large and successful linked in group final crosson changes

    1. 1. #LinkedinGroupsHOW TO BUILD A LARGEAND SUCCESSFULLINKEDIN GROUP& Mike Crosson 1
    2. 2. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #LinkedInGroups3 Follow us on LinkedIn! 2
    3. 3. Your Presenters: DAN SLAGENMIKE CROSSON Global Marketing Relations,Founder & Moderator, HubSpotSocial Media Marketing http://www.linkedin.com/pub/Founder & Publisher, dan-slagen/a/675/718SocialMediopolis.comhttp://www.linkedin.com/in/mcrosson #LinkedinGroups 3
    4. 4. Agenda: 1 Creating Your Group from Scratch 2 Setting Your Group up for Success 3 Seeding Your Group for Growth 4 Marketing Your Group Where It Matters 5 Moderating Your Group for Quality Control 6 Monitoring Metrics for Continued Success 4
    5. 5. Key Point:Remember, whether you are acorporate user or an individual buildingout a group, LINKEDIN owns it.You do not. You are only granteddevelopment space in their world.Act accordingly. 5
    6. 6. Pros: 1 The platform is free. 2 Chance to showcase yourself & your company. 3 It works. Group ownership looks good 4 on your resume. 6
    7. 7. Cons: 1 Your options are limited. 2 Avoid a lot of work with no pay. 3 You don’t own the group. Group ownership looks good only if your 4 group looks good! 7
    8. 8. Key Point:LinkedIn is a GREAT B2B environment.Don’t mistake it for a B2C venue. It ain’t. 8
    9. 9. Creating Your Group#1 from Scratch 9
    10. 10. Creating the Group from Scratch Naming the group and 1 avoiding legal headaches down the road 11
    11. 11. Creating the Group from Scratch How to seize the 2 opportunity on LinkedIn: who is the competition? 12
    12. 12. Creating the Group from Scratch Building the 3 infrastructure with rules, welcome & confirmation emails 14
    13. 13. Setting Your Group up for#2 Success 16
    14. 14. Setting Your Group up for Success 1 Nitty-gritty details that matter (SEO) 17
    15. 15. Setting Your Group up for Success 2 Linking to your personal profile 19
    16. 16. Key Point:People WILL check you out thoroughly onLinkedIn once you create a presence.And if you have false or overblown credentials,they have no problem calling you out.Be direct and honest. 21
    17. 17. Setting Your Group up for Success Setting up niche 3 subgroups (very important!) 22
    18. 18. Setting Your Group up for Success Finding expert help 4 LinkedIn Group Products, Forum, SuperGroup Founders, etc. 24
    19. 19. Seeding#3 Your Group for Growth 26
    20. 20. Seeding Your Group for Growth 1 Inviting the most influential people to join 27
    21. 21. Seeding Your Group for Growth 2 Engaging members in other forums 30
    22. 22. Seeding Your Group for Growth 3 Publishing/redistributing content 31
    23. 23. Example: We use HubSpot at SocialMediopolis.com to distribute all of our announcements to our social media simultaneously with one click. 32
    24. 24. Seeding Your Group for Growth Establishing your own 4 social media venues: Facebook, Twitter, LinkedIn, Pinterest, Google+, Reddit, YouTube, etc. 33
    25. 25. Marketing Your Group#4 Where It Matters 34
    26. 26. Marketing Your Group Where It Matters Integrate and promote 1 all of your social media together SEO + Facebook + Twitter + … 35
    27. 27. Marketing Your Group Where it Matters Marketing partnerships 2 & niche networks: fast track to membership growth 36
    28. 28. Marketing Your Group Where it Matters 3 Build a separate website with email capture 38
    29. 29. Lead Capture Form: 40
    30. 30. Marketing Your Group Where it Matters 4 Use LinkedIn Answers 41
    31. 31. Great place for sourcing & sharing! 42
    32. 32. Marketing Your Group Where it Matters 5 Acquire unique content to attract new users 43
    33. 33. Types of Content to Promote 1 Blog articles 2 Videos and images 3 Ebooks and whitepapers 4 Webinars and event invitations 44
    34. 34. Moderating Your Group#5 for Quality Control Keep tight control or lose it! 45
    35. 35. Moderating Your Group for Quality Control Monitoring and 1 responding daily, daily, daily! 46
    36. 36. Moderating Your Group for Quality Control 2 Killing spammers, #1 job 47
    37. 37. Moderating Your Group for Quality Control Attracting qualified and 3 dedicated moderators/managers 48
    38. 38. Moderating Your Group for Quality Control 4 Avoid irrelevant topic discussions 49
    39. 39. Monitoring Metrics for#6 Continued Success 50
    40. 40. Monitoring Metrics for Continued Success Use the right tools 1 HubSpot, HootSuite, Tweetdeck, Google Analytics, etc 51
    41. 41. Website Traffic Driven by LinkedIn 52
    42. 42. Leads from LinkedIn 53
    43. 43. Conversion Rate from Traffic to Leads 54
    44. 44. Customers from LinkedIn 55
    45. 45. Monitoring Metrics for Continued Success Pick a good Email 2 Service Provider HubSpot, MailChimp, Constant Contact 56
    46. 46. Monitoring Metrics for Continued Success 3 Check LinkedIn metrics 57
    47. 47. Measure Growth & Activity 58
    48. 48. Monitoring Metrics for Continued Success Use surveys (like 4 SurveyMonkey) and third-party apps (especially mobile) 59
    49. 49. What NOT to Do!Extra added FREE bonus… no cost to you!A $399,000 value!(OK, what kind of marketer would I be if I didn’tinclude this??) 60
    50. 50. Oopsie… What NOT to Do! 1 Don’t use a corporate name or logo you don’t own 2 Don’t dun other groups trying to build your own: group owners will gang up on you 3 Don’t make bad marketing partnerships: keep everything 110% relevant to the group 4 Don’t violate LinkedIn’s terms & conditions 61
    51. 51. Search EngineOptimizationBlogging &Social MediaLead GenerationLeadManagementEmail &AutomationMarketingAnalytics
    52. 52. Mike Crosson will be speaking at Social Media Marketing World – check out the agenda here: http://bit.ly/SMMWorld13Mike Crosson, Publisher Contact Info:www.SocialMediopolis.com mcrosson@changetheworld.comLinkedIn: www.LinkedIn/in/mcrosson Ph. 415.717.7600
    53. 53. THANK YOU. 64

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