1 - Introduction. The Advent of So-Lo-Mo and its manifestations in society. 2 - The Definition of Social-Local-Mobile. What is the craze all about? 3- Social: An in-depth look into this aspect and its effects on business. 4 - Local: An in-depth look into this aspect and its effects on business. 5 - Mobile: An in-depth look into this aspect and its effects on business. 6 - Implications to E-Commerce of SoLoMo 7 - Trends: The Statistics behinds mobile users. Facts and Figures that you won't believe. 8 - The Next Two Years: How People and businesses will react to the SoLoMo movement.

1. Our World Now
By: Michael C. Martinez

2. “SoLoMo refers to a more
mobile-centric version of the
addition of local entries to
search engine results.
SoLoMo emerged as a result of
the growing popularity of
smartphones, and provides
greater local precision to
search engine results than
what's available via a PC.”
- Techopedia Definition

3. o
o
o
Social Media plays a key role in
our society nowadays. Everyone
is using it to share, interact, and
communicate with friends and
other fellow users.
As the world changes from the
technological advancements, so
must business organizations.
Companies can and must utilize
social media to amplify their
brand image and build more
relationships with potential and
existing customers.

4. o
o
o
Consumers who want fast and
easy, will often search locally
to have their problems and
needs satisfied.
Businesses can hit their target
market more and achieve
higher sales when they
specifically emphasize
promoting themselves online
to their local market.
Affinity and proximity are
important factors in attracting
target customers, hence
location-based marketing.

5. o
o
o
There has been a enormous
increase in the use of smart
phones and tablets that has led
to a subsequent increase in ECommerce related activities.
Companies must adapt to this
change and extend their online
marketing from websites to
mobile applications.
Optimized websites and mobile
applications make it easier for
people to discover and engage
with the business mobile.

6. 

Technological advancements and social changes in consumer
behavior has altered the way world does business. With more
people using mobile devices to access social media websites
and search business websites, companies will adapt in order
to utilize market potential.
More websites and mobile applications will be developed to
provide easy-to-use and convenient E-commerce shopping
experiences and business transactions to customers.

8. (1)
(2)
(3)
More People Will Use
Smartphones and Tablets
To Do Mobile Payment
Information Symmetry Will
Be Enhanced As Online
Mobile Content Is Expanded
With the Advent of SoLoMo,
More Consumers Will
Discover and Engage With
Local Businesses