So much has been written about cable company hate, it is easy to forget that not everyone despises their paid Cable TV providers. The cable industry has undoubtedly earned its spot as one of the least liked industries in the country with customer service challenges, ever-rising prices and less-than-stellar quality.
2. So much has been written about cable
company hate, it is easy to forget that
not everyone despises their paid Cable
TV providers.
The cable industry has undoubtedly
earned its spot as one of the least liked
industries in the country with customer
service challenges, ever-rising prices and
less-than-stellar quality.
3. On a 100-point scale, most non-cable
companies score an average in the high
70s for customer satisfaction. Cable
companies average about 65 on the same
scale. This year, AT&T U-verse and
DirecTV (DTV) beat their competition with
scores of 69.
In addition, AT&T U-verse also
experienced the smallest drop in customer
satisfaction compared to last year. The
drop was only 3%, a significantly smaller
amount than other cable companies.
4. Now that AT&T has purchased DirecTV, the
combined companies may be able to offer pay
TV along with internet service to more of the
country. The merger will also place the
merged services in direct competition with
more of the other cable companies and ISPs.
Consumers hope this new mega-company will
place customer satisfaction at the top of their
to-do list, which will help the company
improve both market share and satisfaction
ratings. Perhaps the competition will also force
cable rivals to improve their customer service
as well.
5. The number of subscribers a cable
company can claim does not necessarily
correlate to better service or customer
happiness. In many locales, there are
very limited options when choosing a pay
TV providers.
6. Most areas can only utilize one or two
providers, so customer preference for a
company plays little role in their market
share. Available services and price
structures are less dependent on
customer preference than on company
profits.
Consumers are increasingly aware of this
and express this as part of their overall
dissatisfaction with the industry.
7. Changes in the cable industry should
include fewer “channel bundles” and
more consumer-driven choices. As more
content is delivered online, cable
companies will feel pressure to improve
their performance.
The threats to net neutrality on this
process are as yet unknown but may put
the brakes on streaming internet
content. Continued mergers of cable
provider companies are also likely.
8. These factors will reduce the incentive for
cable companies to produce more customer-
friendly initiatives and improve customer
services simply due to the effects of reduced
competition. In coming years, the Most
Loved Cable Company in America may be
the one that infuriates its customers the
least.
As an independent broker of Cable TV
Services, customers can be assured all price
comparisons have already been done for
them. Just Call 702-421-7563 for details.
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