The document describes a new interactive fitting room experience that allows customers to digitally try on and customize outfits. It involves scrolling through different environments, setting the time of day, choosing music, and taking screenshots to share online. Customers can see how the virtual experience might change their look and decide if they want to purchase items after getting a better sense of the fit and style in different scenarios. The goal is to make the offline shopping more fun and interactive.

2. CUSTOMER STORE OFFLINE FIT AND TEST PURCHASE

3. ?COME SAREI CON QUESTO LOOK IN UN ALTRO CONTESTO

4. FIT AND CHOICE PURCHASE
Abito contestualizzato solo nell’ambiente negozio

5. L I V E YO U R P RODUCT

6. INTERACTIVE
INTUITIVE

7. FUN
COMMUNITY

8. EXPERIENCE PRODUCT

9. SCORRIMENTO DEGLI AMBIENTI
IMOPOSTAZIONE DELL’ORA DEL
GIORNO
SCELTA DELLA MUSICA
GO CRAZY, GO STUPID

10. SCELTA DELL’AMBIENTE
FAI UNO SCREENSHOT
SHARE YOUR EXPERIENCE

11. BEFORE
AFTER
THINK
SEE

12. HOW THE EXPERIENCE CHANGE?
STORE OFFLINE
CUSTOMER
FIT
PURCHASE
SHARE PHOTOS
LIVE YOUR PRODUCT

13. ARE YOU STUPID?
COME IN OUR SHOP AND TEST A NEW FITTING EXPERIENCE
SHARE IT