Shoppers Stop- The Brand Transition

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Shoppers Stop- The Brand Transition

  1. 1. Shoppers Stop Emergence of a Giant Retailer
  2. 2. Shoppers stop –The Men shopping destination 1991 Then …
  3. 3. 1992 - 94 Expanding the horizon … then Women wear children's section apparel accessories & jewelry Then …
  4. 4. Disrupting the Retail Brand Convention An ‘Un-Retail’ Brand … then Then …
  5. 5. The customers then had The ultimate shopping experience Then …
  6. 6. … and a unique brand promise Then …
  7. 7. Defying Advertising Conventions … then Fashion in BLACK and white Then …
  8. 8. … then Then …
  9. 9. … then Then …
  10. 10. … then
  11. 11. … then Then …
  12. 12. … then Then …
  13. 13. Disrupting Retail Promotion Norms Infusing excitement International experience … then
  14. 14. … then Then …
  15. 15. … then Then …
  16. 16. … then
  17. 17. … then
  18. 18. … then
  19. 19. ‘ Moods’ Connecting experience with merchandise … then Back in 2000
  20. 20. … then
  21. 21. … then
  22. 22. … then
  23. 23. … then
  24. 24. 'If it’s on your mind, its on our shelves’ Heightening the movement from the retail space to mind space … then
  25. 25. … then
  26. 26. … then
  27. 27. … then
  28. 28. … then
  29. 29. NOW!
  30. 30. NOW!
  31. 31. Shoppers Stop Ltd Corporate Campaign Pre IPO Buzz Shoppers’ Stop – the brand TO Shopper’s Stop – The corporate NOW! Then in 2004
  32. 32. Make Over because Experience no longer meant International shopping environment
  33. 33. Brand Campaign Year 2005
  34. 34. Coffee shops designer wear , bookstore Habibs Color Studio, Nail Bar new dimension to Shopping And the emotional rub off Going beyond Experience
  35. 35. 2005
  36. 36. 2005
  37. 37. 2005
  38. 38. The BRAND TRANSITION 2006
  39. 39. 2006
  40. 40. 2006
  41. 41. 2006
  42. 42. 2006
  43. 43. 2006
  44. 44. 2006

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