1. Capability Statement
Martin Gregory

2. Contents
Contents
Contents ...............................................................................................................................................................................
1
1.
Profile ...........................................................................................................................................................................
2
1.1
1.2
2.
Overview ..............................................................................................................................................................
2
Working Principles ...............................................................................................................................................
2
Detailed Expertise and Services ...................................................................................................................................
3
Design Reviews ............................................................................................................................................................
3
Operational Strategies .................................................................................................................................................
3
Financial Modelling ......................................................................................................................................................
3
Service Specifications ...................................................................................................................................................
3
Service Performance Requirements ............................................................................................................................
3
.
4
FM Procurement – Strategy and Process ....................................................................................................................
Strata Consultancy .......................................................................................................................................................
4
Governance & Management ........................................................................................................................................
4
Legal & Disclosure Documents ....................................................................................................................................
.
4
Sub‐Division & Titling ...................................................................................................................................................
4
Establishment of Owners Associations ........................................................................................................................
4
3.
Summary Bio ................................................................................................................................................................
5
Martin Gregory ............................................................................................................................................................
5
Managing Director .......................................................................................................................................................
5
4.
Current Projects ...........................................................................................................................................................
6
4.1
4.2
Khams Shamat, Damascus, Syria .........................................................................................................................
.
6
4.3
5.
Water Front City, Beirut, Lebanon .......................................................................................................................
6
Saadiyat Island, Abu Dhabi, UAE ........................................................................... Error! Bookmark not defined.
Consultant Experience & Capabilities ..........................................................................................................................
7
Capability Statement
1

3.
1. Profile
1.1
Overview
1.2
Working Principles
Martin is a Specialist in Facilities Management Strategy with unique City and Urban consultancy
experience and skills in providing bespoke integrated solutions to major developers and developments
across the MENA region.
Martin believes in taking a ‘Whole Life’ approach to build assets consultancy, providing services
throughout the asset lifecycle to achieve project value, balancing Service Quality and Cost while
maintaining Stakeholder objectives
Martin provides and manages consultancy services on all types of project sizes and functions, including:
•
•
•
Single, mixed‐use, city‐wide and infrastructure developments
Commercial, residential, retail, leisure, health and education projects
Transit systems
Feasibility &
Business Case
He also provides and manages a range of City & Asset Facilities Management consultancy services at all
project development stages, including:
•
•
•
•
•
Decommission
Business Case
Master Planning
Design Development Stages – concept, schematic and detail design
Construction
Operational –Procurement, mobilization and ‘steady state’, renewal, replacement and
refurbishment
Planning
Repair
Replace
Renew
Design
Operate &
Maintain
Construct
Commission
Capability Statement
2

4. •
•
•
•
•
2. Detailed Expertise and Services
Martin’s depth of experience and knowledge enables him to provide a comprehensive whole life range
of FM consultancy services.
Design Reviews
Design reviews to improve the operability and maintainability of developments with the goal of:
•
•
•
•
•
His bespoke models are developed in‐house to individual Clients requirements on a project by project
basis.
improving the user experience
enhancing service delivery
protecting the asset
aligning with sustainability objectives, and
reducing future operation and maintenance costs
They contain scenario options to allow informed strategic decisions to be modelled and tested, from the
earliest stages, when the opportunities for value enhancement are greatest, and throughout the
development process. The result of models that Martin creates typically changes Client thinking and
strategy and consequently dramatically reduces the Clients exposure to costs.
Through practical design reviews at all stages with the design cycle, liaising with the Client and the
design teams to achieve optimum service quality and cost for the operational life of the project
Reviews are based on operational experience and technical ability. Implementation of recommendations
can greatly enhance the quality of long term service delivery achieving significant Opex and Capex
savings.
Operational Strategies
Understanding the Clients FM requirements is the first step in determining the most appropriate
operational strategy.
Defining and identifying the stakeholders and their expectations and objectives is essential. Only after
this is understood can you develop the FM delivery framework to align with these requirements. A key
tool used in our assessment method is the SWOT (Strengths – Weaknesses – Opportunities – Threats)
analysis, to identify and address issues, and mitigate risks. This will lead to clearly identified service level
expectations and requirements that meet the objectives of the project, and the expectations of the end
users. The implementation of operational strategies bridges the gap between design and end user
satisfaction.
Strategic areas such as cleaning, waste management, MEP maintenance, sustainability, health & safety,
and security are reviewed and developed into an integrated strategy. Martin has significant experience
and expertise delivering Operational Strategies for City Wide developments and complex multi‐use plot
developments
Financial Modelling
The development of accurate and detailed financial models is crucial to the feasibility, long term viability
and success of any project. Our whole life consultancy approach fits ideally with this service.
Project & development feasibility modelling
Community Fee Cost Models
Service Charge Cost Models
Lifecycle and asset replacement modelling
FM resource staffing
One recent model for a Client in Abu Dhabi reduced the Clients exposure to operating costs by over
US$ 100 million over and eight year period.
Service Specifications
The key to effective service delivery is identified and formalized service requirements.
In working in conjunction with the Client team, to identify service level expectations and requirements
and from these develop service specifications, detailing the service requirements. The requirements are
service specific, and typically include management services, ‘Hard’ FM services (e.g. maintenance), and
‘Soft’ FM services (e.g. cleaning, security, waste management, health & safety).
Operational specifications will include;
•
•
•
A detailed description of the required services and stakeholder expectation levels
Service implementation requirements
Management and reporting
Service Performance Requirements
Coupled with the service specifications, a key component of any service requirement are the service
performance requirements. These are developed as:
•
•
Service Level Agreements (SLAs) – the level of service required and
Key Performance Indicators (KPIs) – how the level of service is measured
Together with the service performance requirements of SLAs and KPIs, a service performance
mechanism id developed. The service performance mechanism allows the Client to link service
performance to contractual payments, both as deductions and incentives for service delivery above or
below the requirements.
Martin is a market leader in the creation, develop and provision of tailored financial models including:
Capability Statement
3

5. FM Procurement – Strategy and Process
The goal is to ensure the Client receives the best value services from the most appropriate provider, to
meet your needs.
Dependent on the operational stage, Martin can provide a complete FM procurement service,
comprising:
•
•
•
Market analysis – appropriate service providers
Pre‐qualification – documentation, process management and evaluation
Tender process
o Documentation suite – Request for Proposal (RFP) or Invitation to Tender (ITT),
specifications, Form of Contract, pricing proformas
o Tender process management
o Bidder site visits
o Q&A process
o Bidder presentation management
o Tender evaluation and recommendation – including formalised evaluation criteria and
scoring mechanisms
o Bidder negotiation
Strata Consultancy
Through working with RERA and Strata consultants, Martin has developed a complete and
comprehensive property and facility management related understanding of the following (this would be
in support of a Legal or Survey Consultant for certain aspects):
Governance & Management
• Governance strategy reviews
• Community management structures, roles & functions
• Phasing plans
Legal & Disclosure Document Reviews
• Community rules, Codes, Declarations and Management Statements
• Sale and Purchase Agreement reviews from an operational commitment perspective
Sub‐Division & Titling
• Titling & sub‐division strategies reviews
• Common Area and Common Elements identification
Owners Associations
• Transition strategies towards self‐management
Transition Modelling and Implementation
The importance of successful transition and operational readiness cannot be over stated. Efficient
mobilisation of service providers is crucial for effective delivery from Day One.
Martin has managed and delivered multiple activities and programming requirements to ensure the
successful mobilisation of FM resources and processes in preparation for seamless service delivery.
By calling on a wide depth and breadth of experience to act as the Client’s representatives providing the
link between the construction and operational phases.
Service Procedures
Martin has managed and delivered a wide range of service documentation including:
•
•
•
Maintenance procedures
Operation & Maintenance (O&M) templates
Condition survey documentation
Capability Statement
4

6.
3. Summary Bio
Martin Gregory
Managing Director
With 24 years of experience in Property, Transport, Hotels & Resorts specialising in facilities
management design, operations and costs, including;
•
•
•
•
•
•
Over the last 12 years has consulted on facilities management and cost modelling for some of
UAE’s most iconic projects, including Palm Jumeirah, Dubai Maritime City, Dubai Metro and
Saadiyat & Al Maryah (formally Sowwah) Islands;
Specialist in the development of master community operational strategies, community,
service charge & operational budget cost models and operational design review;
Previous consultant to RERA on service charge guidelines and issues;
Specialist consultant on FM Tender and Bid response preparation to some of the region’s
leading service providers in Transport and Education;
Pioneered the leading master‐community cost model, with strategic methodologies and
scenario feedback capabilities.
Specialist in Hotel & Resort operations for groups such as Peninsula, Sheraton & Hilton as a
Chief Engineer and Director of Engineering, working in the UK, China, Tanzania and the UAE.
•
•
•
•
•
Over the last decade Martin has provided strategic consultancy advice on some of the regions’ most
significant and iconic Master Developments and projects, such as Saadiyat Island and Palm Jumeirah.
Martin has also advised Government Agencies such as Dubai’s Real Estate Regulatory Authority (RERA)
on Community & Service Charge Guidelines & Regulations and the KSA Capital Market Authority on their
Real Estate Management.
•
•
•
•
•
Project Experience:
•
•
•
•
•
Capital Markets Authority (CMA) Tower, Riyadh ‐ Asset, Property & Facilities Management
Strategies.
Burjeel Hospital, Abu Dhabi – Facilities Management Strategy, Service Requirement,
Specification and Performance system
Waterfront City, Lebanon ‐ Adoption strategy, operational design review, facilities
management strategy, master community & plot service charge (include reserve fund) cost
modelling.
Khams Shamat, Syria ‐ Adoption strategy, operational design review, facilities management
strategy, master community & plot service charge (include reserve fund) cost modelling.
Masdar HQ, UAE ‐ operational design review, facilities management strategy, life cycle
review.
Capability Statement
•
•
•
•
Dubai Metro Red & Green Lines, UAE – Design Review, Operational Strategies, Service Standards
and Operational Cost Modelling.
Palm Jumeirah, UAE – Full Scope ‐ Facilities management consultancy.
Jumeirah Lakes Towers, UAE ‐ Master community cost modelling.
Dubai Maritime City, UAE ‐ Facilities management review of Dubai Maritime City including
Platinum Yachts and Marine Infrastructure, UAE.
Saadiyat Island, UAE ‐ Island wide cost modelling, adoption strategy and precinct cost modelling
of Saadiyat Island, Operational Strategy & Cost Model for St Regis Hotel.
AL Maryah Island (formally Sowwah Island), UAE ‐ Island wide cost modelling and adoption
strategy.
Rihan Heights, UAE ‐ Facilities management strategy and service charge (include reserve fund)
cost modelling.
Bahrain Bay, Bahrain ‐ Master community service charge cost modelling.
Samara Rift, Jordan ‐ Facilities management strategy and service charge cost modelling.
Dubai Mall, UAE – Design Review, Operational Strategies, Operational Cost Modelling and FM
procurement.
Al Barari, UAE – Master Plan Design Review, Operational Strategies, Service Charge Cost
Modelling
Sorbonne University, UAE ‐ Design Review, Operational Strategy & Operational Cost Review
Zayed University, UAE – Design Review, Operational Strategy & Operational Cost Review
New York University, UAE – Operational Cost Calculation and Life Cycle Replacement cost review
5

7. 4.2
4. Current Projects
4.1
The Khams Shamat is a masterplanned mixed‐use USD1 billion development that occupies a 1 million
square‐meter site in the Sabboura area, 17 km west of Damascus. The development includes a mall,
hotels, business districts, tourist apartments and modern civic amenities.
Water Front City, Beirut, Lebanon
Water Front City is a master‐planned mixed‐use community located in Beirut, Lebanon, overlooking the
Mediterranean Sea. A USD500m project developed by Majid Al Futtaim Properties jointly with Joseph G.
Khoury et Fils Holding.
This initial phase includes residential buildings with 350 apartments, 32 retail and Food & Beverage
outlets, a health club, green parks, over 1,000 parking spaces and a marina front boardwalk. The future
phases include a retail mall, offices and a hotel.
I am providing consultancy services to the Master Community & Phase 1 of Waterfront City with the
following details:
• Scope of work:
o Operational Design Review
o Adoption strategy
o Facilities Management Strategy
o Master Community Cost Model
o Plot Service Charge Cost Model
Khams Shamat, Damascus, Syria
The site is located in an area identified by the Syrian government as the western growth corridor for
Damascus, and is easily accessed directly from the Beirut/Damascus international highway.
Together with PRD I am providing consultancy services to Khams Shamat with the following details:
•
•
•
Value of the joint consultancy contract: AED1M
Duration: on‐going
Scope of work:
o Master Plan Adoption Strategy
o Master Plan Facilities Management Design Review
o Master Community Facilities Management Strategy
o Master Community Cost Modelling
o Individual Plot Service Charge Cost Modelling
o Feasibility & strategic Financial Modelling
Capability Statement
6

8. 5. Consultant Experience & Capabilities
Dubai Maritime City
•
•
United Arab Emirates
Saadiyat Island, Abu Dhabi
• Island wide cost modelling
• Management & Adoption strategy
• Precinct cost modelling
• Operational Strategy
• Cost Model for St Regis Hotel
• Cost Model for SB11 – SB18 (Villa
community)
• Cost Model for SB19 – SB21 (Apartment
Communities)
Palm Jumeirah, Dubai
• Master community and plots facilities
management design review
• Operational strategy
• Island‐wide cost model
Dubai Metro Red & Green Lines
• Operational cost modelling
• Design reviews
• Operational Strategies
Masdar Headquarters, Abu Dhabi
•
•
•
Operational design reviews
Facilities management strategy
Life cycle review
Facilities management review
Master community and plots facilities
management design review
• Operational strategy
• Island wide cost model
• Master Community and Marine
Infrastructure review
• Platinum Yachts Facilities Review
Dubai Mall
• Operational brief
• Operational strategy
• Standard operational procedures
• FM tender documentation
• FM tender evaluation
Burjeel Hospital
• Facilities Management Strategy
• Service Requirements
• Service Specifications
• Service Performance System
Sowwah Island, Abu Dhabi
• Island wide cost modelling
• Adoption strategy
Sorbonne University, Abu Dhabi
• FM concept design review
• High level operational Strategy
• Life cycle costs review
Capability Statement
Rihan Heights, Abu Dhabi
• Facilities management strategy
• Service charge (including reserve fund) cost
modelling
7

9. The Palm Jumeirah Transit System, Dubai
• Operational cost modelling
• Design Reviews
• Operational Strategies
New York University, Abu Dhabi
• Operational cost calculation
Jumeirah Village South, Dubai
• Review of legal Sales and Purchase
Agreements – FM perspective
• Master Community Declarations review ‐
FM perspective
Zayed University, Abu Dhabi
• FM concept design review
• High level operational Strategy
• Life cycle costs review
Jumeirah Golf Estates & Al Salam City, Dubai
• Review of legal Sales and Purchase
Agreements – FM perspective
• Master Community Declarations review ‐
FM perspective
Jumeirah Lake Towers, Dubai
• Master community cost modelling
Arabian Ranches, Old Town, Discovery Gardens,
Dubai
• FM tender documentation
Al Barari, Dubai
• Service charge (including reserve fund) cost
modelling
ADNOC Group Company HQ, Abu Dhabi
• Maintenance Audit
• Design review
• Car park management strategy
The World Islands, Dubai
• Review of legal Sales and Purchase
Agreements
• Master Community Declarations ‐ FM
perspective
Capability Statement
Kingdom of Saudi Arabia
Capital Market Authority Head
Quarters Tower (CMA), Riyadh
• Asset Management Strategy
• Property & Facility
Management Strategy
8

10. Bahrain
Bahrain Bay, Manama
• Master community service
charge cost modelling
Jordan
Samara Rift Dead Sea Resort
• Facilities management strategy
• Service charge cost modelling
Capability Statement
9