SXSW 2012 Recap

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Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

Business Technology News & Politics

OUR FOCUS AT SXSW
★What were the themes of interest developing in the SXSW
community?
★What was our impressions of the overall culture?
★What were the emerging apps & platforms?
★What were brands & agencies doing?

Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved

SO WHAT KEY
THEMES HAVE
SURFACED?
©2012 Schawk, Inc. All Rights Reserved

THEME: AROUND
THE “EVENT” IS MORE
THE CONFERENCE THAN INSIDE

©2012 Schawk, Inc. All Rights Reserved

THEME:
HOSPITALITY

©2012 Schawk, Inc. All Rights Reserved

THEME:
START-UPS EVERYWHERE FROM
EVERYWHERE

©2012 Schawk, Inc. All Rights Reserved

STARTUP AMERICA
SETS UP SHOP
http://www.s.co/content/top-ﬁve-reasons-startup-america-live-sxsw-2012-rocked

THEME:
UTILITY FOR SELF PROMOTION
BRANDS & AGENCIES

©2012 Schawk, Inc. All Rights Reserved

THEME: WONDER
SERENDIPITY, JOY, AND

©2012 Schawk, Inc. All Rights Reserved

THEME:
BEHAVIOR HACKING

©2012 Schawk, Inc. All Rights Reserved

REAL-LIFE PLUS DIGITAL
real-life plus digital

THEME: THROUGH
BRANDS COMING ALIVE
CONTENT AND STORY

©2012 Schawk, Inc. All Rights Reserved

THEME:
MATURATION

©2012 Schawk, Inc. All Rights Reserved

THANKS!
FOR MORE, FOLLOW US ON TWITTER:
@ANTHEMWW
@DRATSUM
@KYLECAMERON
@MARKSILVA

©2012 Schawk, Inc. All Rights Reserved

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SXSW 2012 Recap

1. Emerging Platforms & Brand Strategies with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital FRIDAY 03.30.12

2. OUR FOCUS AT SXSW ★What were the themes of interest developing in the SXSW community? ★What was our impressions of the overall culture? ★What were the emerging apps & platforms? ★What were brands & agencies doing? Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved

5. COMPELLING KEYNOTES

6. EXHIBITS

7. LINES EVERYWHERE

9. PARTIES - DONE RIGHT AND WRONG

10. ALL HAT (NO BULL)

11. BARBARIAN GROUP + TUMBLR

13. STARTUP AMERICA SETS UP SHOP http://www.s.co/content/top-ﬁve-reasons-startup-america-live-sxsw-2012-rocked

15. SHUTTLES

16. RIDES

17. FOOD DELIVERY

18. CHARGING STATIONS

19. RAINY DAYS, PONCHOS & UMBRELLAS