Wbcn Fm At A Glance December 1, 2008

The Rock of Boston Call Letters: WBCN-FM Format: Alternative Modern Rock Frequency: 104.1
Key Points:
WBCN-FM is concentrated 18-49 (69%) and 25-44 (50%).
WBCN-FM has increased it’s core P1 M18-49 Listeners: 16% from FA ’07 and 12% from WI ’07.
Low Duplication with other male skewed stations in the market.
M-F 6A-10A TOUCHER & RICH Programming Boston Arbitron Metro Audience Composition Report A12+ AQH Total Week M-F 10A-3P ADAM 12 M-F 3P-7P HARDY FLAGSHIP PATRIOTS M-F 7P-12M DAN O’BRIEN Audience Composition Median Age Gender Composition Ethnic Composition A12-17: 8% A18-24: 19% A25-34: 26% A35-44: 24% A45-54: 17% A55-64 : 5% A65+: 1 % Station: 37 Market: 48 Male: 68% Female: 32% Other: 94% Black: 2% Hispanic: 4% Station Play List Come As You Are Nirvana What I’ve Done Linkin Park Yellow Ledbetter Pearl Jan Immigrant Song Led Zeppelin Snow Red Hot Chili Peppers Comfortably Numb Pink Floyd Big Empty Stone Temple Pilots Mr. Brightside The Killers Loser Beck Sweet Child O’Mine Guns N’ Roses

Affluent / Career Driven / Successful
Category % Composition A18+
- Education: 72% Some College+
- Occupation: 51% White Collar
18% Management/Business/Financial
- Marital Status: 43% Married
Number of Children: 40% 1+
- Market Value Owned Home: 45% $350k+
Median HHI A18+: $91,192
Household Income $75K+: 67%
Household Income $100K+: 41%
85% use credit cards
69% use MasterCard Gold/Platinum or Visa Gold/Platinum
45% invest their money in stocks or stock options
WBCN-FM is truly The Rock of Boston playing the Best Rock on Radio! On WBCN you will hear Classic Rock, Alternative Rock, 80’s Gold, 90’s Rock, Grunge and breaking new rock. It is the appeal of the station’s music and it’s personalities that attract listeners that are educated, goal-oriented, well-established and have money to fit their lifestyles and needs! Meet The WBCN-FM Listener Boston Arbitron Metro Scarborough Sep 2006 – Aug 2007 A18+
Household Income: WBCN-FM Reaches an Affluent Audience!
Auto Ownership/Purchase: 17% Own 2+ Vehicles
12% Plan to Buy a Vehicle
33% Principal Decision Maker
- Online Usage: 39% Pay Bills
16% Listen to the Radio
20% Travel Reservations/hotel
33% Financial Information

Wbcn Fm At A Glance December 1, 2008

by markr2355 on Jan 14, 2009

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Wbcn Fm At A Glance December 1, 2008 — Presentation Transcript