0
Instagram, our experience as
a business and as individuals

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
 
	
  
	
  

Who is mark-making*?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
My name is Kasia
and I’m the Social
Media Manager
at mark-making*

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
We are an award-winning
creative agency based in Chipping
Norton

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
We specialise in strategy, brand,
design and digital

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 
	
  
	
  

What is Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Instagram was launched in

October 2010

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Instagram is an
app that allows
you to take
photos and 15
second videos on
your phone

	
  

	
  
©	
  mark-­‐making*	
  2...
You can use a
photo or video
that is already on
your phone

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
You can then edit
and apply one of
20 filters to style
the photo or video

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
And add as
much copy as
you want

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
You then share
your photos with
your friends and
followers on
Instagram
(and other
networks too)
	
  

	
  
©	
  mark-­‐ma...
Hashtags are used to categorise
and track images

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
We encourage our followers to
use #markmakingdesign
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Users can be tagged in
posts... like Twitter

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 
	
  
	
  

Why Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
100 million users

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
It was bought by Facebook in April
2012 for $ 1 billion

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Instagram is the fastest growing
social network worldwide

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Since April 2012, Instagram has grown by at least
70m users

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
What is the craze about Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
“Now everybody looks at the world
through a 3-inch screen”
Christopher Spence

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Society is changing and with it so
are our habits

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Our mobile devices have become a
way we create, consume, and share
information

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Previously, photography was a
passion reserved for people who
could afford it

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Mobile devices made it easier

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
You can share your work
immediately

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
…and this is less time consuming

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Your photos can quickly and easily
reach the world…

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
…and you can meet people living in
the most distant places

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Mobile photography makes
memories last longer

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
It fulfills our curiosity in society
and other people’s lives

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
And it gives the feeling of instant
gratification

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
It helps us to capture life as it
happens

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
According to Flickr, the image hosting and video hosting
website, the #1 device most used to upload to Flickr is
now the i...
And it only takes a click…

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-making* on Instagram

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Even though Chipping Norton is beautiful, it
could not fulfill our creative cravings

	
  

	
  
©	
  mark-­...
mark-makers*

With a lack of galleries, exhibitions, and
cultural events, Instagram can almost become
a substitute for all...
mark-makers*

Instagram has become a way to connect with
other like minded and creative people…

	
  

	
  
©	
  mark-­‐ma...
mark-makers*

..who are hard to find

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Nic

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Nic

Steve

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Nic

Steve

Kasia
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Nic

Steve

Shannon

Kasia
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
mark-makers*

Nic

David

Steve

Shannon

Kasia
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Nic (@nicedg)

Nic is a senior
designer at markmaking*, longtime
user of Instagram,
and owner of what is
probably the worl...
Nic (@nicedg)

Between running and training for the London
marathon, Nic takes pictures of Cotswold's
countryside

	
  

	...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Nic (@nicedg)

“Working in the creative industry in the
Cotswold's can feel quite isolating but
Instagram instantly opened...
Nic (@nicedg)

Nic’s love of typography is reflected in her
edits to which she applies text by using
different mobile apps...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Nic (@nicedg)

“Instagram is such an inspiring place and
has had a positive impact on my creative
output in my working lif...
Steve (@swturn3r)

Steve is co-founder
and creative
director at markmaking*. Outside
of work, it’s all
about being
creativ...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Nic (@nicedg)

“People love to get to know the person
behind the camera. The more meaning
there is to a photo the more  en...
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Steve (@swturn3r)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Kasia (@kasia_piekut)

I’m the social
media manager at
mark-making* and
have come all the
way from Poland…

	
  

	
  
©	
...
Kasia (@kasia_piekut)

I see my Instagram feed as a ‘livingportfolio’

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
I use it to promote my beautiful
country

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Social media

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Kasia (@kasia_piekut)

If not for Instagram I would be stuck
to a computer 24/7…

	
  

	
  
©	
  mark-­‐making*	
  2014	
...
Kasia (@kasia_piekut)

…and gives me another excuse to
explore the beauty of the English
countryside

	
  

	
  
©	
  mark...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Kasia (@kasia_piekut)

Thanks to Instagram and other
mobile apps I have learned how to
create better visuals

	
  

	
  
©...
Kasia (@kasia_piekut)

I can use this knowledge and give
better recommendations to clients
regarding social media

	
  

	...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Shannon (@mkmkrshannon)

Shannon is a web
developer at markmaking*. When he
is not coding he
enjoys editing
photos with hi...
Shannon (@mkmkrshannon)

“Using Instagram for me means being
able to show and express what I am
seeing at that moment…”

	...
Shannon (@mkmkrshannon)

“…or taking a snapshot that will remind
me of a wonderful scene that I could
easily forget.”

	
 ...
Kasia (@kasia_piekut)

Shannon mastered a mobile app called
Snapseed and its Retrolux filter

	
  

	
  
©	
  mark-­‐makin...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Shannon (@mkmkrshannon)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

David is a designer
at mark-making*.
When he is not
designing in the
office he is taking
macr...
David (@mindyourmanners_07)

David has an A-Level in photography.
He found using an SLR an expensive
and time consuming ta...
David (@mindyourmanners_07)

Getting an iPhone has changed his
ability to explore mobile photography

	
  

	
  
©	
  mark...
David (@mindyourmanners_07)

He is able to pursue his love for
macro photography with a £5.84
macro lens

	
  

	
  
©	
  ...
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
David (@mindyourmanners_07)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How do we use Instagram?

The idea of using Instagram came about as a
result of our passion for it

	
  

	
  
©	
  mark-­...
How do we use Instagram?

We wanted to use Instagram as a way to
utilise our creativity and passion for
photography

	
  
...
How do we use Instagram?

We also knew that as a creative agency we
had a lot to offer...

	
  

	
  
©	
  mark-­‐making*	...
How do we use Instagram?

…like inspire our community through
interesting photography challenges and
projects

	
  

	
  
...
How do we use Instagram?

We also wanted to lead the example of how
to use Instagram

	
  

	
  
©	
  mark-­‐making*	
  20...
How do we use Instagram?

The first step was so set up our own
Instagram group @markmakingdesign

	
  

	
  
©	
  mark-­‐m...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

Then we started building a follower base with
the launch of our 1st competition

	
  

	
  
©	
 ...
How do we use Instagram?

We invited Igers (a colloquialism for
Instagram users) to take red themed images
and tag them wi...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

The competition ran for 1 month during
which time we received over

1100 entries

	
  

	
  
©	
...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

From these we chose 4 finalists…

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

… and then we let the Instagram community
decide on the winning image

	
  

	
  
©	
  mark-­‐ma...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

Encouraged by the success of ‘Red’ we
launched a 2nd competition, seeking photo
responses to the...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

600 incredible images

We received over
from across the globe

	
  

	
  
©	
  mark-­‐making*	
 ...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do about Instagram?
Commentswe use #work_mm competition

@markjens
Thanks for providing the
opportunities! Love seeing...
How do we use Instagram?

To make the competition more exciting we
introduced a one of a kind prize…

	
  

	
  
©	
  mark...
How do we use Instagram?

We promised to select and showcase the work of

26 Igers

	
  

	
  
©	
  mark-­‐making*	
  2014...
the A-Z of Instagram

	
  

	
  
©	
  mark-­‐making*	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

The book is available for a non-profit purchase
on Blurb books

	
  

	
  
©	
  mark-­‐making*	
...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

The culmination of 2 competitions and the
creation of the book took the form of an
exhibition…

...
How do we use Instagram?

…dedicated entirely to mobile phone
photography

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How do we use Instagram?

Which was designed to highlight the huge
creative potential of the medium

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

6th October 2012

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

The exhibition was split into 3 parts

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

…and the mobile phone photography of the
mark-making* team

	
  

	
  
©	
  mark-­‐making*	
  20...
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
 

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
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  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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  2014	
  
013	
  
How do we use Instagram?

The exhibition finished at 3pm leaving us some
time to…

	
  

	
  
©	
  mark-­‐making*	
  2014	...
How do we use Instagram?

…celebrate!

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

But it was not the end of our Instagram
experience…

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How do we use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How do we use Instagram?

Hall of Fame

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How do we use Instagram?

	
  

	
  
©	
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  2014	
  
013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
How do we use Instagram?

	
  

	
  
©	
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013	
  
mark-making* collaboration projects

	
  

	
  
©	
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  2014	
  
013	
  
 
	
  
	
  

Inspirational Instagrammers

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Social media opens new windows

“Farmers across the UK are using social
media to get advice, share ideas and keep
up-to-da...
Social media opens new windows

Farmers are using Instagram as a way to
promote their business and boost profits.
‘Posting...
Ben (@benjaminhole)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Ben @cbenjaminhole | | The Isle of Purbeck
Ben @benjaminhole The Isle of Purbeck

59083 followers

	
  

	
  
©	
  mark-­‐...
Ben @benjaminhole | The Isle ofof Purbeck
Ben @benjaminhole | The Isle Purbeck

Story teller

	
  

	
  
©	
  mark-­‐makin...
Ben @benjaminhole | The Isle of Purbeck

As Ben says:
“Living in a fairly
remote spot and
working long
hours doesn't
alway...
Ben @benjaminhole | The Isle of Purbeck

“It's seems funny to say this, but I
guess Instagram has made me
appreciate my su...
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
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  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
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  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
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  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

“…and my chosen vocation”

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

“It makes me
stop and look
at things,
marvel at the
sights.”

	
  

	
  
©	
  mar...
Ben @benjaminhole | The Isle of Purbeck

Ben tries to
show with his
gallery where
the food
comes from

	
  

	
  
©	
  mar...
Ben @benjaminhole | The Isle of Purbeck

Ben wants to show as well the work that
goes into producing food and how we
work ...
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi (@ch3m1st)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Lexi @ch3m1st | New York

Lexi, a New York mobile photographer

4657 followers
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Lexi @ch3m1st | New York

He turned his IG hobby
into an exciting experience

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Lexi @ch3m1st | New York

He was inspired to turn a long commute
into a photographic challenge…

	
  

	
  
©	
  mark-­‐ma...
Lexi @ch3m1st | New York

..and take shots from moving
platforms

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

“The beauty being, shooting from a
moving platform, with an imprecise
path: No two shots can eve...
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Ben @benjaminhole | The Isle of Purbeck

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

He even made a hashtag
#fotograferry, that's now being
used by others

	
  

	
  
©	
  mark-­‐ma...
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

“At first Instagram was just another app,
but it became so much more.”

	
  

	
  
©	
  mark-­‐m...
Lexi @ch3m1st | New York

“The square format challenged me to rethink
composition and reignited my passion for
photography...
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

He helped coordinate an event with Grand
Central NYC

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Lexi @ch3m1st | New York

Thanks to this collaboration he got access to
the history & some secret spots

	
  

	
  
©	
  m...
Lexi @ch3m1st

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

“The precious opal
faced clock is
valued $10-20
million!”

	
  

	
  
©	
  mark-­‐making*	
  201...
Lexi @ch3m1st

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

Thanks to his presence on Instagram, Lexi won
a flight above New York sponsored by New York
on A...
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Lexi @ch3m1st | New York

Using Instagram gave Lexi a few commercial
benefits too, like treats from brands

	
  

	
  
©	
...
Lexi @ch3m1st | New York

He received a
new watch from
Timex and
tripod from
Joby.

	
  

	
  
©	
  mark-­‐making*	
  2014...
Lexi @ch3m1st | Instagram means…

“Photography has
taken me to new
heights, presented
new opportunities,
and formed new
fr...
Lexi @ch3m1st | New York

“Community and friendships are an
amazing driving force behind this app.”

	
  

	
  
©	
  mark-...
Josh (@joshjohnson)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

Community builder

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

533865 followers

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Josh (@joshjohnson)

He is a founder of the 1st
Instagram community #JJ

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

#JJ Community is based on the
motto “CREATE TO CONNECT”

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

And it is driven by the joy of
creativity

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

Daily themes

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
THEME:
Lone Tree

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
THEME:
Fog

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
THEME:
Shadow

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
THEME:
Yellow and
blue

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
THEME:
Monochro
me

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Josh (@joshjohnson)

20 million images

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Josh (@joshjohnson)

The passion for Instagram turned
into a business

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Mike (@realityseo)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Mike (@realityseo) | California

Mike attended the Art Center College of
Design to study advertising photography.
He worke...
Mike (@realityseo) | California

He found it challenging to change to
convention and make a living by taking non
commercia...
Mike (@realityseo) | California

Mike quit his career & decided to change things
entirely.
He still continues taking abstr...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Mike (@realityseo) | California

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Mike (@realityseo) | California

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Mike (@realityseo) | California

Cars are his favourite photography subject
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013...
Mike (@realityseo) | California

Mike sees IG as: “A sketchbook of all sorts”

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Mike (@realityseo) | California

“It provides the
creative outlet I
crave.”

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
01...
Matt (@mattscutt)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Matt (@mattscutt) | London
Matt (@mattscutt)

Matt is a London agency creative director.
He started using Instagram in 201...
Matt (@mattscutt)

He turned his passion
into recognition
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Matt (@mattscutt) | London

He takes photos using Canon 60D and
iPhone 5

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

	
  

	
  
©	
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013	
  
Matt (@mattscutt) | London

By following Instagram groups and taking
part in different photo challenges, he
managed to hav...
Matt (@mattscutt) | London

Suddenly from having just 40 followers he
managed to reach 1000

	
  

	
  
©	
  mark-­‐making...
Ben @benjaminhole | The Isle of Purbeck

97917 followers

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Matt (@mattscutt) | London

Having this authority allowed him to
launch his own competitions

	
  

	
  
©	
  mark-­‐makin...
Matt (@mattscutt) | London

His activity was noticed by a well known
Instagram group @all_shots and he was
invited to join...
Matt (@mattscutt) | London

The best of all is that through an Instameet
(meeting of Instagram users) he was able to
meet ...
Matt (@mattscutt) | London

The price of fame?
“Now when I post I get over a 100 likes a minute. I
stand no chance of foll...
Matt (@mattscutt) | London

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Matt (@mattscutt) | London

“I’ve been approached a few times by brands (Ford,
Hotels etc.) I’ve sold a few shots after be...
Merek (@merekdavis)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Merek (@merekdavis)

Merek Davis is a
photographer
from Arizona

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Merek (@merekdavis)

He turned his dream
into a successful reality

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
“When the iPhone came along, it completely
changed my focus. I was able to shoot
quickly and capture what I wanted right
t...
While working on projects he realized a need
for having different textures

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
At the time there was no app which did it
well and made them look "organic" and part
of the image

	
  

	
  
©	
  mark-­‐...
So he started developing and selling textures,
which he called MEXTURES

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Merek (@merekdavis)

Mextures are a collection of 2000px x 2000px
square textures that work great for
iPhoneography/mobile...
 

	
  
©	
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013	
  
Merek (@merekdavis)

	
  

	
  
©	
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013	
  
Merek (@merekdavis)

	
  

	
  
©	
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013	
  
Merek (@merekdavis)

	
  

	
  
©	
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013	
  
Merek (@merekdavis)

	
  

	
  
©	
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  2014	
  
013	
  
Merek (@merekdavis)

	
  

	
  
©	
  mark-­‐making*	
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013	
  
While Mextures was really popular, applying
them and creating final edits was a very time
consuming task

	
  

	
  
©	
  ...
 

	
  
©	
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  2014	
  
013	
  
The app was launched on May 20th 2013

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Mextures

It was one of the first marketing attempts to
launch a product on Instagram…

	
  

	
  
©	
  mark-­‐making*	
  ...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Mextures

409,532

Currently there are
photos on
Instagram tagged with #mextures

	
  

	
  
©	
  mark-­‐making*	
  2014	
...
Mextures was created to enhance people’s
creations.
As Merek says: “It’s a reminder to me of how
creative people can be wi...
Mextures

	
  

	
  
©	
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  2014	
  
013	
  
Mextures

	
  

	
  
©	
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013	
  
Mextures

	
  

	
  
©	
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  2014	
  
013	
  
Mextures

	
  

	
  
©	
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  2014	
  
013	
  
Mextures

	
  

	
  
©	
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  2014	
  
013	
  
Mextures

	
  

	
  
©	
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013	
  
Mextures

	
  

	
  
©	
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013	
  
Mextures

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
“There is a massive pot of creative on
Instagram, and the ability to turn on my phone
and see hundreds of different fresh ...
Kai (@kondensstreifensurfer)
	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Kai (@kondensstreifensurfer)

Kai runs 2 accounts, an official one and a
private one, which is just for his family

	
  

...
 

	
  
©	
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  2014	
  
013	
  
 

	
  
©	
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013	
  
 

	
  
©	
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013	
  
Kai (@kondensstreifensurfer)

The private profile is full of pictures of his wife
and three kids and currently has around ...
Kai (@kondensstreifensurfer)

Since his family live several hours away
Instagram is one of the best ways to stay
connected...
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Kai (@kondensstreifensurfer)

“It is easier than using Skype, because
you don’t need to plan to meet at a
certain time but...
Kai (@kondensstreifensurfer)

“Grannies on both sides told me they
would start and end every single day with
a look at the...
 
	
  
	
  

Here are the reasons why you
might start using Instagram…

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

Everybody can be creative

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

Instagram enables you to share
work immediately

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

Editing has never been as easy, fast
and.. fun!

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

200 iPhone photography apps

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

You can quickly build your own
brand

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

You can reach a new audience and
new clients

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

You can stumble upon new
inspiration

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

You can learn new things

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

You can explore a new community
of photographers & artists

	
  

	
  
©	
  mark-­‐making*	
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...
Why to use Instagram

It can help you to stand out from
the crowd

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Why to use Instagram

..and make you a really interesting
showcase

	
  

	
  
©	
  mark-­‐making*	
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Why to use Instagram

Instagram can allow you to raise
your voice as an artist

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
“The best camera is the one you
have with you”
Chase Jarvis

	
  

	
  
©	
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013	
  
 
	
  
	
  

What did we gain from using IG
as individuals?

	
  

	
  
©	
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Benefits of using IG

It gives us ‘a break’ from our daily
activities

	
  

	
  
©	
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Benefits of using IG

It strengthens us as a team

	
  

	
  
©	
  mark-­‐making*	
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Benefits of using IG

Thanks to Instagram are able to
learn more about each other

	
  

	
  
©	
  mark-­‐making*	
  2014	...
Benefits of using IG

Instagram has become a window into
people’s lives (who might be miles
away)

	
  

	
  
©	
  mark-­‐...
Benefits of using IG

We meet countless number of
fascinating people all over the world

	
  

	
  
©	
  mark-­‐making*	
 ...
Benefits of using IG

Steve’s, Nic’s and my Instagram
feeds were promoted by being on a
‘Suggested user’ list

	
  

	
  
...
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using IG

In a matter of a few weeks our
Instagram followers went up to…

	
  

	
  
©	
  mark-­‐making*	
  20...
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using I

Nic’s & Steve’s photos were
recognised by the Mobile
Photography Awards
	
  

	
  
©	
  mark-­‐making...
Benefits of using IG

Each of us won different
photography competitions

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Benefits of using IG

Steve’s photo was featured on EyeEm

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using IG

We were able to turn our knowledge
into photography tutorials and blog
posts

	
  

	
  
©	
  mark-­...
Kasia (@kasia_piekut)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Kasia (@kasia_piekut)

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using IG

Shannon created his own account
@Retroluxdeluxe around his
favourite Retrolux filter

	
  

	
  
©	
...
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using IG

#

4,428 times

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 
	
  
	
  

What did we gain from using IG
as a business?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
What did we gain from using Instagram?

We are able to show off the human
side of our brand

	
  

	
  
©	
  mark-­‐making...
 

	
  
©	
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  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
  mark-­‐making*	
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013	
  
What did we gain from using Instagram?

We were able to organise our first
Instawalk

	
  

	
  
©	
  mark-­‐making*	
  20...
What did we gain from using Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 

	
  
©	
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013	
  
What did we gain from using Instagram?

	
  

	
  
©	
  mark-­‐making*	
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013	
  
 

	
  
©	
  mark-­‐making*	
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013	
  
What did we gain from using Instagram?

We won the West Oxfordshire
Business Award in the social media
category

	
  

	
 ...
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
What did we gain from using Instagram?

As well as the Oxfordshire Business
Awards

	
  

	
  
©	
  mark-­‐making*	
  2014...
Benefits of using IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
What did we gain from using Instagram?

We created an engaging community
where creativity thrives

	
  

	
  
©	
  mark-­‐...
What did we gain from using Instagram?

We became an inspiration for others

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
 

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
 
	
  
	
  

How to use Instagram?

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Start following interesting people

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Create your own community

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Look for interesting Instagram
groups

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
013	
  
How to use IG

Share your best photos

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Share ‘sneak peaks’ from behind the
scenes

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Show insights into who you are

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
Pros for Instagram

Don’t feel obligated to use filters

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Feature work of other
photographers you admire

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Ask questions

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Create a real time discussion or
debate

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Use the right #hashtags

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Engage

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

and….

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
How to use IG

Get Instagram as soon as you can!

	
  

	
  
©	
  mark-­‐making*	
  2014	
  
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Instagram, our experience as a business and as individuals

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Over the last two years, we have been busy experimenting with Instagram, pushing the boundaries of mobile photography with the help from a very talented community.

We started off by testing it ourselves and quickly got hooked. We then opened a business account and fell even more for this creative outlet, running competitions, designing the A to Z of Instagram book, and launching our first mobile photography exhibition.

This year we stumbled upon our latest challenge: the Banbury Photography Club asked us to give a two hour talk about Instagram and mobile photography more generally. Now is your chance to see Kasia's presentation showing our story as a business and as individuals.

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Transcript of "Instagram, our experience as a business and as individuals"

  1. 1. Instagram, our experience as a business and as individuals     ©  mark-­‐making*  2014  
  2. 2.       Who is mark-making*?     ©  mark-­‐making*  2014  
  3. 3. My name is Kasia and I’m the Social Media Manager at mark-making*     ©  mark-­‐making*  2014  
  4. 4. We are an award-winning creative agency based in Chipping Norton     ©  mark-­‐making*  2014  
  5. 5. We specialise in strategy, brand, design and digital     ©  mark-­‐making*  2014  
  6. 6.     ©  mark-­‐making*  2014   013  
  7. 7.       What is Instagram?     ©  mark-­‐making*  2014  
  8. 8. Instagram was launched in October 2010     ©  mark-­‐making*  2014  
  9. 9. Instagram is an app that allows you to take photos and 15 second videos on your phone     ©  mark-­‐making*  2014  
  10. 10. You can use a photo or video that is already on your phone     ©  mark-­‐making*  2014  
  11. 11. You can then edit and apply one of 20 filters to style the photo or video     ©  mark-­‐making*  2014  
  12. 12. And add as much copy as you want     ©  mark-­‐making*  2014  
  13. 13. You then share your photos with your friends and followers on Instagram (and other networks too)     ©  mark-­‐making*  2014  
  14. 14. Hashtags are used to categorise and track images     ©  mark-­‐making*  2014  
  15. 15. We encourage our followers to use #markmakingdesign     ©  mark-­‐making*  2014  
  16. 16. Users can be tagged in posts... like Twitter     ©  mark-­‐making*  2014  
  17. 17.     ©  mark-­‐making*  2014   013  
  18. 18.       Why Instagram?     ©  mark-­‐making*  2014  
  19. 19. 100 million users     ©  mark-­‐making*  2014  
  20. 20. It was bought by Facebook in April 2012 for $ 1 billion     ©  mark-­‐making*  2014  
  21. 21. Instagram is the fastest growing social network worldwide     ©  mark-­‐making*  2014  
  22. 22. Since April 2012, Instagram has grown by at least 70m users     ©  mark-­‐making*  2014  
  23. 23. What is the craze about Instagram?     ©  mark-­‐making*  2014  
  24. 24. “Now everybody looks at the world through a 3-inch screen” Christopher Spence     ©  mark-­‐making*  2014  
  25. 25. Society is changing and with it so are our habits     ©  mark-­‐making*  2014  
  26. 26. Our mobile devices have become a way we create, consume, and share information     ©  mark-­‐making*  2014  
  27. 27. Previously, photography was a passion reserved for people who could afford it     ©  mark-­‐making*  2014  
  28. 28. Mobile devices made it easier     ©  mark-­‐making*  2014  
  29. 29. You can share your work immediately     ©  mark-­‐making*  2014  
  30. 30. …and this is less time consuming     ©  mark-­‐making*  2014  
  31. 31. Your photos can quickly and easily reach the world…     ©  mark-­‐making*  2014  
  32. 32. …and you can meet people living in the most distant places     ©  mark-­‐making*  2014  
  33. 33. Mobile photography makes memories last longer     ©  mark-­‐making*  2014  
  34. 34. It fulfills our curiosity in society and other people’s lives     ©  mark-­‐making*  2014  
  35. 35. And it gives the feeling of instant gratification     ©  mark-­‐making*  2014  
  36. 36. It helps us to capture life as it happens     ©  mark-­‐making*  2014  
  37. 37. According to Flickr, the image hosting and video hosting website, the #1 device most used to upload to Flickr is now the iPhone.     ©  mark-­‐making*  2014   013  
  38. 38. And it only takes a click…     ©  mark-­‐making*  2014  
  39. 39. mark-making* on Instagram     ©  mark-­‐making*  2014  
  40. 40. mark-makers* Even though Chipping Norton is beautiful, it could not fulfill our creative cravings     ©  mark-­‐making*  2014  
  41. 41. mark-makers* With a lack of galleries, exhibitions, and cultural events, Instagram can almost become a substitute for all these things     ©  mark-­‐making*  2014  
  42. 42. mark-makers* Instagram has become a way to connect with other like minded and creative people…     ©  mark-­‐making*  2014  
  43. 43. mark-makers* ..who are hard to find     ©  mark-­‐making*  2014  
  44. 44. mark-makers* Nic     ©  mark-­‐making*  2014  
  45. 45. mark-makers* Nic Steve     ©  mark-­‐making*  2014  
  46. 46. mark-makers* Nic Steve Kasia     ©  mark-­‐making*  2014  
  47. 47. mark-makers* Nic Steve Shannon Kasia     ©  mark-­‐making*  2014  
  48. 48. mark-makers* Nic David Steve Shannon Kasia     ©  mark-­‐making*  2014  
  49. 49. Nic (@nicedg) Nic is a senior designer at markmaking*, longtime user of Instagram, and owner of what is probably the world’s greatest collection of books on design.     ©  mark-­‐making*  2014  
  50. 50. Nic (@nicedg) Between running and training for the London marathon, Nic takes pictures of Cotswold's countryside     ©  mark-­‐making*  2014  
  51. 51.     ©  mark-­‐making*  2014   013  
  52. 52.     ©  mark-­‐making*  2014   013  
  53. 53.     ©  mark-­‐making*  2014   013  
  54. 54. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  55. 55.     ©  mark-­‐making*  2014   013  
  56. 56. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  57. 57. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  58. 58. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  59. 59. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  60. 60. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  61. 61. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  62. 62. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  63. 63. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  64. 64. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  65. 65. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  66. 66.     ©  mark-­‐making*  2014   013  
  67. 67.     ©  mark-­‐making*  2014   013  
  68. 68.     ©  mark-­‐making*  2014   013  
  69. 69.     ©  mark-­‐making*  2014   013  
  70. 70.     ©  mark-­‐making*  2014   013  
  71. 71. Nic (@nicedg) “Working in the creative industry in the Cotswold's can feel quite isolating but Instagram instantly opened doors to people who I otherwise wouldn't have met.”     ©  mark-­‐making*  2014  
  72. 72. Nic (@nicedg) Nic’s love of typography is reflected in her edits to which she applies text by using different mobile apps     ©  mark-­‐making*  2014  
  73. 73.     ©  mark-­‐making*  2014   013  
  74. 74.     ©  mark-­‐making*  2014   013  
  75. 75.     ©  mark-­‐making*  2014   013  
  76. 76.     ©  mark-­‐making*  2014   013  
  77. 77. Nic (@nicedg) “Instagram is such an inspiring place and has had a positive impact on my creative output in my working life too.”     ©  mark-­‐making*  2014  
  78. 78. Steve (@swturn3r) Steve is co-founder and creative director at markmaking*. Outside of work, it’s all about being creative.     ©  mark-­‐making*  2014  
  79. 79.     ©  mark-­‐making*  2014   013  
  80. 80. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  81. 81. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  82. 82. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  83. 83.     ©  mark-­‐making*  2014   013  
  84. 84. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  85. 85.     ©  mark-­‐making*  2014   013  
  86. 86.     ©  mark-­‐making*  2014   013  
  87. 87.     ©  mark-­‐making*  2014   013  
  88. 88.     ©  mark-­‐making*  2014   013  
  89. 89.     ©  mark-­‐making*  2014   013  
  90. 90. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  91. 91. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  92. 92. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  93. 93. Nic (@nicedg) “People love to get to know the person behind the camera. The more meaning there is to a photo the more  engaged the audience will be. If there isn't the passion, it shows.”     ©  mark-­‐making*  2014  
  94. 94. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  95. 95. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  96. 96. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  97. 97. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  98. 98. Steve (@swturn3r)     ©  mark-­‐making*  2014   013  
  99. 99. Kasia (@kasia_piekut) I’m the social media manager at mark-making* and have come all the way from Poland…     ©  mark-­‐making*  2014  
  100. 100. Kasia (@kasia_piekut) I see my Instagram feed as a ‘livingportfolio’     ©  mark-­‐making*  2014  
  101. 101. I use it to promote my beautiful country     ©  mark-­‐making*  2014  
  102. 102. Social media     ©  mark-­‐making*  2014   013  
  103. 103. Social media     ©  mark-­‐making*  2014   013  
  104. 104. Social media     ©  mark-­‐making*  2014   013  
  105. 105. Social media     ©  mark-­‐making*  2014   013  
  106. 106. Social media     ©  mark-­‐making*  2014   013  
  107. 107. Social media     ©  mark-­‐making*  2014   013  
  108. 108. Social media     ©  mark-­‐making*  2014   013  
  109. 109. Social media     ©  mark-­‐making*  2014   013  
  110. 110. Kasia (@kasia_piekut) If not for Instagram I would be stuck to a computer 24/7…     ©  mark-­‐making*  2014  
  111. 111. Kasia (@kasia_piekut) …and gives me another excuse to explore the beauty of the English countryside     ©  mark-­‐making*  2014  
  112. 112.     ©  mark-­‐making*  2014   013  
  113. 113.     ©  mark-­‐making*  2014   013  
  114. 114.     ©  mark-­‐making*  2014   013  
  115. 115.     ©  mark-­‐making*  2014   013  
  116. 116.     ©  mark-­‐making*  2014   013  
  117. 117.     ©  mark-­‐making*  2014   013  
  118. 118.     ©  mark-­‐making*  2014   013  
  119. 119.     ©  mark-­‐making*  2014   013  
  120. 120.     ©  mark-­‐making*  2014   013  
  121. 121. Kasia (@kasia_piekut) Thanks to Instagram and other mobile apps I have learned how to create better visuals     ©  mark-­‐making*  2014  
  122. 122. Kasia (@kasia_piekut) I can use this knowledge and give better recommendations to clients regarding social media     ©  mark-­‐making*  2014  
  123. 123.     ©  mark-­‐making*  2014   013  
  124. 124.     ©  mark-­‐making*  2014   013  
  125. 125.     ©  mark-­‐making*  2014   013  
  126. 126.     ©  mark-­‐making*  2014   013  
  127. 127.     ©  mark-­‐making*  2014   013  
  128. 128.     ©  mark-­‐making*  2014   013  
  129. 129.     ©  mark-­‐making*  2014   013  
  130. 130. Shannon (@mkmkrshannon) Shannon is a web developer at markmaking*. When he is not coding he enjoys editing photos with his favourite Retrolux filter.     ©  mark-­‐making*  2014  
  131. 131. Shannon (@mkmkrshannon) “Using Instagram for me means being able to show and express what I am seeing at that moment…”     ©  mark-­‐making*  2014  
  132. 132. Shannon (@mkmkrshannon) “…or taking a snapshot that will remind me of a wonderful scene that I could easily forget.”     ©  mark-­‐making*  2014  
  133. 133. Kasia (@kasia_piekut) Shannon mastered a mobile app called Snapseed and its Retrolux filter     ©  mark-­‐making*  2014  
  134. 134.     ©  mark-­‐making*  2014   013  
  135. 135.     ©  mark-­‐making*  2014   013  
  136. 136.     ©  mark-­‐making*  2014   013  
  137. 137.     ©  mark-­‐making*  2014   013  
  138. 138.     ©  mark-­‐making*  2014   013  
  139. 139.     ©  mark-­‐making*  2014   013  
  140. 140.     ©  mark-­‐making*  2014   013  
  141. 141.     ©  mark-­‐making*  2014   013  
  142. 142.     ©  mark-­‐making*  2014   013  
  143. 143.     ©  mark-­‐making*  2014   013  
  144. 144. Shannon (@mkmkrshannon)     ©  mark-­‐making*  2014   013  
  145. 145.     ©  mark-­‐making*  2014   013  
  146. 146. David (@mindyourmanners_07) David is a designer at mark-making*. When he is not designing in the office he is taking macro-shots outside.     ©  mark-­‐making*  2014  
  147. 147. David (@mindyourmanners_07) David has an A-Level in photography. He found using an SLR an expensive and time consuming task     ©  mark-­‐making*  2014  
  148. 148. David (@mindyourmanners_07) Getting an iPhone has changed his ability to explore mobile photography     ©  mark-­‐making*  2014  
  149. 149. David (@mindyourmanners_07) He is able to pursue his love for macro photography with a £5.84 macro lens     ©  mark-­‐making*  2014  
  150. 150. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  151. 151. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  152. 152. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  153. 153. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  154. 154. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  155. 155. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  156. 156.     ©  mark-­‐making*  2014   013  
  157. 157. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  158. 158. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  159. 159. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  160. 160. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  161. 161. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  162. 162. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  163. 163. David (@mindyourmanners_07)     ©  mark-­‐making*  2014   013  
  164. 164. How do we use Instagram?     ©  mark-­‐making*  2014  
  165. 165. How do we use Instagram? The idea of using Instagram came about as a result of our passion for it     ©  mark-­‐making*  2014  
  166. 166. How do we use Instagram? We wanted to use Instagram as a way to utilise our creativity and passion for photography     ©  mark-­‐making*  2014  
  167. 167. How do we use Instagram? We also knew that as a creative agency we had a lot to offer...     ©  mark-­‐making*  2014  
  168. 168. How do we use Instagram? …like inspire our community through interesting photography challenges and projects     ©  mark-­‐making*  2014  
  169. 169. How do we use Instagram? We also wanted to lead the example of how to use Instagram     ©  mark-­‐making*  2014  
  170. 170. How do we use Instagram? The first step was so set up our own Instagram group @markmakingdesign     ©  mark-­‐making*  2014  
  171. 171. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  172. 172. How do we use Instagram? Then we started building a follower base with the launch of our 1st competition     ©  mark-­‐making*  2014  
  173. 173. How do we use Instagram? We invited Igers (a colloquialism for Instagram users) to take red themed images and tag them with #red_mm     ©  mark-­‐making*  2014  
  174. 174. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  175. 175. How do we use Instagram? The competition ran for 1 month during which time we received over 1100 entries     ©  mark-­‐making*  2014  
  176. 176.     ©  mark-­‐making*  2014   013  
  177. 177. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  178. 178. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  179. 179. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  180. 180. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  181. 181. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  182. 182. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  183. 183. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  184. 184. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  185. 185. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  186. 186. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  187. 187. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  188. 188. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  189. 189. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  190. 190. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  191. 191. How do we use Instagram? From these we chose 4 finalists…     ©  mark-­‐making*  2014  
  192. 192. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  193. 193. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  194. 194. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  195. 195. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  196. 196. How do we use Instagram? … and then we let the Instagram community decide on the winning image     ©  mark-­‐making*  2014  
  197. 197. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  198. 198. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  199. 199. How do we use Instagram? Encouraged by the success of ‘Red’ we launched a 2nd competition, seeking photo responses to the question…     ©  mark-­‐making*  2014  
  200. 200.     ©  mark-­‐making*  2014   013  
  201. 201. How do we use Instagram? 600 incredible images We received over from across the globe     ©  mark-­‐making*  2014  
  202. 202. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  203. 203. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  204. 204. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  205. 205. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  206. 206. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  207. 207. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  208. 208. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  209. 209. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  210. 210. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  211. 211. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  212. 212. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  213. 213. How do about Instagram? Commentswe use #work_mm competition @markjens Thanks for providing the opportunities! Love seeing the world through all the different eyes and perspectives! @xenia6 Really great challenge, something different, thank you :) Jill Williams Wow!! What an excellent & exciting challenge!     ©  mark-­‐making*  2014   013  
  214. 214. How do we use Instagram? To make the competition more exciting we introduced a one of a kind prize…     ©  mark-­‐making*  2014  
  215. 215. How do we use Instagram? We promised to select and showcase the work of 26 Igers     ©  mark-­‐making*  2014  
  216. 216. the A-Z of Instagram     ©  mark-­‐making*  2014  
  217. 217. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  218. 218. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  219. 219. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  220. 220. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  221. 221. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  222. 222. How do we use Instagram? The book is available for a non-profit purchase on Blurb books     ©  mark-­‐making*  2014  
  223. 223. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  224. 224. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  225. 225. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  226. 226. How do we use Instagram? The culmination of 2 competitions and the creation of the book took the form of an exhibition…     ©  mark-­‐making*  2014  
  227. 227. How do we use Instagram? …dedicated entirely to mobile phone photography     ©  mark-­‐making*  2014  
  228. 228. How do we use Instagram? Which was designed to highlight the huge creative potential of the medium     ©  mark-­‐making*  2014  
  229. 229. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  230. 230. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  231. 231. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  232. 232. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  233. 233. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  234. 234. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  235. 235. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  236. 236. How do we use Instagram? 6th October 2012     ©  mark-­‐making*  2014  
  237. 237. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  238. 238. How do we use Instagram? The exhibition was split into 3 parts     ©  mark-­‐making*  2014  
  239. 239. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  240. 240. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  241. 241. How do we use Instagram? …and the mobile phone photography of the mark-making* team     ©  mark-­‐making*  2014  
  242. 242. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  243. 243. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  244. 244. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  245. 245. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  246. 246. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  247. 247. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  248. 248. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  249. 249. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  250. 250. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  251. 251. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  252. 252. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  253. 253. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  254. 254.     ©  mark-­‐making*  2014   013  
  255. 255. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  256. 256. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  257. 257. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  258. 258. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  259. 259. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  260. 260. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  261. 261. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  262. 262. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  263. 263. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  264. 264. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  265. 265. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  266. 266. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  267. 267. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  268. 268. How do we use Instagram? The exhibition finished at 3pm leaving us some time to…     ©  mark-­‐making*  2014  
  269. 269. How do we use Instagram? …celebrate!     ©  mark-­‐making*  2014   013  
  270. 270. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  271. 271. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  272. 272. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  273. 273. How do we use Instagram? But it was not the end of our Instagram experience…     ©  mark-­‐making*  2014  
  274. 274. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  275. 275. How do we use Instagram? Hall of Fame     ©  mark-­‐making*  2014  
  276. 276. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  277. 277. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  278. 278. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  279. 279. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  280. 280. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  281. 281. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  282. 282. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  283. 283. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  284. 284. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  285. 285. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  286. 286. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  287. 287. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  288. 288. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  289. 289. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  290. 290. How do we use Instagram?     ©  mark-­‐making*  2014   013  
  291. 291. mark-making* collaboration projects     ©  mark-­‐making*  2014   013  
  292. 292.       Inspirational Instagrammers     ©  mark-­‐making*  2014  
  293. 293. Social media opens new windows “Farmers across the UK are using social media to get advice, share ideas and keep up-to-date with developments, according to the online survey.” The Telegraph “Farmers turning to social media to communicate with customers and boost business”     ©  mark-­‐making*  2014  
  294. 294. Social media opens new windows Farmers are using Instagram as a way to promote their business and boost profits. ‘Posting’ is not just done for fun, social media is used to tackle rural isolation for people in a lonely profession.     ©  mark-­‐making*  2014  
  295. 295. Ben (@benjaminhole)     ©  mark-­‐making*  2014  
  296. 296. Ben @cbenjaminhole | | The Isle of Purbeck Ben @benjaminhole The Isle of Purbeck 59083 followers     ©  mark-­‐making*  2014  
  297. 297. Ben @benjaminhole | The Isle ofof Purbeck Ben @benjaminhole | The Isle Purbeck Story teller     ©  mark-­‐making*  2014  
  298. 298. Ben @benjaminhole | The Isle of Purbeck As Ben says: “Living in a fairly remote spot and working long hours doesn't always allow for a great social life.”     ©  mark-­‐making*  2014   013  
  299. 299. Ben @benjaminhole | The Isle of Purbeck “It's seems funny to say this, but I guess Instagram has made me appreciate my surroundings so much more...”     ©  mark-­‐making*  2014  
  300. 300. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  301. 301. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  302. 302. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  303. 303. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  304. 304. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  305. 305. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  306. 306. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  307. 307. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  308. 308. Ben @benjaminhole | The Isle of Purbeck “…and my chosen vocation”     ©  mark-­‐making*  2014  
  309. 309. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  310. 310. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  311. 311. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  312. 312. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  313. 313. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  314. 314. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  315. 315. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  316. 316. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  317. 317. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  318. 318. Ben @benjaminhole | The Isle of Purbeck “It makes me stop and look at things, marvel at the sights.”     ©  mark-­‐making*  2014   013  
  319. 319. Ben @benjaminhole | The Isle of Purbeck Ben tries to show with his gallery where the food comes from     ©  mark-­‐making*  2014   013  
  320. 320. Ben @benjaminhole | The Isle of Purbeck Ben wants to show as well the work that goes into producing food and how we work alongside nature to preserve our surroundings     ©  mark-­‐making*  2014   013  
  321. 321. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  322. 322. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  323. 323. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  324. 324. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  325. 325. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  326. 326. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  327. 327. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  328. 328. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  329. 329. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  330. 330. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  331. 331. Lexi (@ch3m1st)     ©  mark-­‐making*  2014  
  332. 332. Lexi @ch3m1st | New York Lexi, a New York mobile photographer 4657 followers     ©  mark-­‐making*  2014  
  333. 333. Lexi @ch3m1st | New York He turned his IG hobby into an exciting experience     ©  mark-­‐making*  2014  
  334. 334. Lexi @ch3m1st | New York He was inspired to turn a long commute into a photographic challenge…     ©  mark-­‐making*  2014  
  335. 335. Lexi @ch3m1st | New York ..and take shots from moving platforms     ©  mark-­‐making*  2014  
  336. 336. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  337. 337. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  338. 338. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  339. 339. Lexi @ch3m1st | New York “The beauty being, shooting from a moving platform, with an imprecise path: No two shots can ever be the same…”     ©  mark-­‐making*  2014  
  340. 340. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  341. 341. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  342. 342. Ben @benjaminhole | The Isle of Purbeck     ©  mark-­‐making*  2014   013  
  343. 343. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  344. 344. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  345. 345. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  346. 346. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  347. 347. Lexi @ch3m1st | New York He even made a hashtag #fotograferry, that's now being used by others     ©  mark-­‐making*  2014  
  348. 348. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  349. 349. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  350. 350. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  351. 351. Lexi @ch3m1st | New York “At first Instagram was just another app, but it became so much more.”     ©  mark-­‐making*  2014  
  352. 352. Lexi @ch3m1st | New York “The square format challenged me to rethink composition and reignited my passion for photography.”     ©  mark-­‐making*  2014  
  353. 353. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  354. 354. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  355. 355. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  356. 356. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  357. 357. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  358. 358. Lexi @ch3m1st | New York He helped coordinate an event with Grand Central NYC     ©  mark-­‐making*  2014  
  359. 359. Lexi @ch3m1st | New York Thanks to this collaboration he got access to the history & some secret spots     ©  mark-­‐making*  2014  
  360. 360. Lexi @ch3m1st     ©  mark-­‐making*  2014   013  
  361. 361. Lexi @ch3m1st | New York “The precious opal faced clock is valued $10-20 million!”     ©  mark-­‐making*  2014   013  
  362. 362. Lexi @ch3m1st     ©  mark-­‐making*  2014   013  
  363. 363. Lexi @ch3m1st     ©  mark-­‐making*  2014   013  
  364. 364. Lexi @ch3m1st     ©  mark-­‐making*  2014   013  
  365. 365. Lexi @ch3m1st | New York Thanks to his presence on Instagram, Lexi won a flight above New York sponsored by New York on Air     ©  mark-­‐making*  2014  
  366. 366. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  367. 367. Lexi @ch3m1st | New York     ©  mark-­‐making*  2014   013  
  368. 368. Lexi @ch3m1st | New York Using Instagram gave Lexi a few commercial benefits too, like treats from brands     ©  mark-­‐making*  2014  
  369. 369. Lexi @ch3m1st | New York He received a new watch from Timex and tripod from Joby.     ©  mark-­‐making*  2014   013  
  370. 370. Lexi @ch3m1st | Instagram means… “Photography has taken me to new heights, presented new opportunities, and formed new friendships.”     ©  mark-­‐making*  2014   013  
  371. 371. Lexi @ch3m1st | New York “Community and friendships are an amazing driving force behind this app.”     ©  mark-­‐making*  2014  
  372. 372. Josh (@joshjohnson)     ©  mark-­‐making*  2014  
  373. 373. Josh (@joshjohnson) Community builder     ©  mark-­‐making*  2014  
  374. 374. Josh (@joshjohnson) 533865 followers     ©  mark-­‐making*  2014  
  375. 375. Josh (@joshjohnson)     ©  mark-­‐making*  2014   013  
  376. 376. Josh (@joshjohnson) He is a founder of the 1st Instagram community #JJ     ©  mark-­‐making*  2014  
  377. 377. Josh (@joshjohnson) #JJ Community is based on the motto “CREATE TO CONNECT”     ©  mark-­‐making*  2014  
  378. 378. Josh (@joshjohnson) And it is driven by the joy of creativity     ©  mark-­‐making*  2014  
  379. 379. Josh (@joshjohnson) Daily themes     ©  mark-­‐making*  2014  
  380. 380. THEME: Lone Tree     ©  mark-­‐making*  2014   013  
  381. 381. THEME: Fog     ©  mark-­‐making*  2014   013  
  382. 382. THEME: Shadow     ©  mark-­‐making*  2014   013  
  383. 383. THEME: Yellow and blue     ©  mark-­‐making*  2014   013  
  384. 384. THEME: Monochro me     ©  mark-­‐making*  2014   013  
  385. 385.     ©  mark-­‐making*  2014   013  
  386. 386.     ©  mark-­‐making*  2014   013  
  387. 387. Josh (@joshjohnson) 20 million images     ©  mark-­‐making*  2014  
  388. 388. Josh (@joshjohnson) The passion for Instagram turned into a business     ©  mark-­‐making*  2014  
  389. 389.     ©  mark-­‐making*  2014   013  
  390. 390. Mike (@realityseo)     ©  mark-­‐making*  2014  
  391. 391. Mike (@realityseo) | California Mike attended the Art Center College of Design to study advertising photography. He worked as a photo assistant in Detroit.     ©  mark-­‐making*  2014  
  392. 392. Mike (@realityseo) | California He found it challenging to change to convention and make a living by taking non commercial abstract photography.     ©  mark-­‐making*  2014  
  393. 393. Mike (@realityseo) | California Mike quit his career & decided to change things entirely. He still continues taking abstract photos, as he says: “because I have to do them. Because there may be more of us who can't make a living doing abstract photos.”     ©  mark-­‐making*  2014  
  394. 394.     ©  mark-­‐making*  2014   013  
  395. 395. Mike (@realityseo) | California     ©  mark-­‐making*  2014   013  
  396. 396. Mike (@realityseo) | California     ©  mark-­‐making*  2014   013  
  397. 397. Mike (@realityseo) | California Cars are his favourite photography subject     ©  mark-­‐making*  2014   013  
  398. 398. Mike (@realityseo) | California Mike sees IG as: “A sketchbook of all sorts”     ©  mark-­‐making*  2014  
  399. 399. Mike (@realityseo) | California “It provides the creative outlet I crave.”     ©  mark-­‐making*  2014   013  
  400. 400. Matt (@mattscutt)     ©  mark-­‐making*  2014  
  401. 401. Matt (@mattscutt) | London Matt (@mattscutt) Matt is a London agency creative director. He started using Instagram in 2012 and now he is one of the most well known Igers     ©  mark-­‐making*  2014  
  402. 402. Matt (@mattscutt) He turned his passion into recognition     ©  mark-­‐making*  2014  
  403. 403. Matt (@mattscutt) | London He takes photos using Canon 60D and iPhone 5     ©  mark-­‐making*  2014  
  404. 404. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  405. 405. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  406. 406. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  407. 407. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  408. 408. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  409. 409. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  410. 410. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  411. 411. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  412. 412. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  413. 413. Matt (@mattscutt) | London By following Instagram groups and taking part in different photo challenges, he managed to have his photos featured     ©  mark-­‐making*  2014  
  414. 414. Matt (@mattscutt) | London Suddenly from having just 40 followers he managed to reach 1000     ©  mark-­‐making*  2014  
  415. 415. Ben @benjaminhole | The Isle of Purbeck 97917 followers     ©  mark-­‐making*  2014  
  416. 416. Matt (@mattscutt) | London Having this authority allowed him to launch his own competitions     ©  mark-­‐making*  2014  
  417. 417. Matt (@mattscutt) | London His activity was noticed by a well known Instagram group @all_shots and he was invited to join their team as a administrator     ©  mark-­‐making*  2014  
  418. 418. Matt (@mattscutt) | London The best of all is that through an Instameet (meeting of Instagram users) he was able to meet his partner Tracy (@tnbiskitt)     ©  mark-­‐making*  2014  
  419. 419. Matt (@mattscutt) | London The price of fame? “Now when I post I get over a 100 likes a minute. I stand no chance of following it as it moves so quickly and constantly I have to turn off notifications before it drains my battery.”     ©  mark-­‐making*  2014  
  420. 420. Matt (@mattscutt) | London     ©  mark-­‐making*  2014   013  
  421. 421. Matt (@mattscutt) | London “I’ve been approached a few times by brands (Ford, Hotels etc.) I’ve sold a few shots after being contacted - some for as little as £25 each (where I retain the copyright) and some for much more (where I release the rights to the buyer).”     ©  mark-­‐making*  2014  
  422. 422. Merek (@merekdavis)     ©  mark-­‐making*  2014  
  423. 423. Merek (@merekdavis) Merek Davis is a photographer from Arizona     ©  mark-­‐making*  2014  
  424. 424. Merek (@merekdavis) He turned his dream into a successful reality     ©  mark-­‐making*  2014  
  425. 425. “When the iPhone came along, it completely changed my focus. I was able to shoot quickly and capture what I wanted right then. And I could constantly be working on my projects.”     ©  mark-­‐making*  2014  
  426. 426. While working on projects he realized a need for having different textures     ©  mark-­‐making*  2014  
  427. 427. At the time there was no app which did it well and made them look "organic" and part of the image     ©  mark-­‐making*  2014  
  428. 428. So he started developing and selling textures, which he called MEXTURES     ©  mark-­‐making*  2014  
  429. 429. Merek (@merekdavis) Mextures are a collection of 2000px x 2000px square textures that work great for iPhoneography/mobile photography     ©  mark-­‐making*  2014  
  430. 430.     ©  mark-­‐making*  2014   013  
  431. 431. Merek (@merekdavis)     ©  mark-­‐making*  2014   013  
  432. 432. Merek (@merekdavis)     ©  mark-­‐making*  2014   013  
  433. 433. Merek (@merekdavis)     ©  mark-­‐making*  2014   013  
  434. 434. Merek (@merekdavis)     ©  mark-­‐making*  2014   013  
  435. 435. Merek (@merekdavis)     ©  mark-­‐making*  2014   013  
  436. 436. While Mextures was really popular, applying them and creating final edits was a very time consuming task     ©  mark-­‐making*  2014  
  437. 437.     ©  mark-­‐making*  2014   013  
  438. 438. The app was launched on May 20th 2013     ©  mark-­‐making*  2014  
  439. 439. Mextures It was one of the first marketing attempts to launch a product on Instagram…     ©  mark-­‐making*  2014   013  
  440. 440.     ©  mark-­‐making*  2014   013  
  441. 441. Mextures 409,532 Currently there are photos on Instagram tagged with #mextures     ©  mark-­‐making*  2014  
  442. 442. Mextures was created to enhance people’s creations. As Merek says: “It’s a reminder to me of how creative people can be with just a few tools, and a limitless brain.”     ©  mark-­‐making*  2014  
  443. 443. Mextures     ©  mark-­‐making*  2014   013  
  444. 444. Mextures     ©  mark-­‐making*  2014   013  
  445. 445. Mextures     ©  mark-­‐making*  2014   013  
  446. 446. Mextures     ©  mark-­‐making*  2014   013  
  447. 447. Mextures     ©  mark-­‐making*  2014   013  
  448. 448. Mextures     ©  mark-­‐making*  2014   013  
  449. 449. Mextures     ©  mark-­‐making*  2014   013  
  450. 450. Mextures     ©  mark-­‐making*  2014   013  
  451. 451. “There is a massive pot of creative on Instagram, and the ability to turn on my phone and see hundreds of different fresh styles right at my fingertips is amazing and that concept never gets old, and never ceases to amaze me.”     ©  mark-­‐making*  2014  
  452. 452. Kai (@kondensstreifensurfer)     ©  mark-­‐making*  2014  
  453. 453. Kai (@kondensstreifensurfer) Kai runs 2 accounts, an official one and a private one, which is just for his family     ©  mark-­‐making*  2014  
  454. 454.     ©  mark-­‐making*  2014   013  
  455. 455.     ©  mark-­‐making*  2014   013  
  456. 456.     ©  mark-­‐making*  2014   013  
  457. 457. Kai (@kondensstreifensurfer) The private profile is full of pictures of his wife and three kids and currently has around 1,700 posts     ©  mark-­‐making*  2014  
  458. 458. Kai (@kondensstreifensurfer) Since his family live several hours away Instagram is one of the best ways to stay connected     ©  mark-­‐making*  2014  
  459. 459.     ©  mark-­‐making*  2014   013  
  460. 460. Kai (@kondensstreifensurfer) “It is easier than using Skype, because you don’t need to plan to meet at a certain time but have a nice little feed of pictures and short stories of your loved ones you can visit whenever you want.”     ©  mark-­‐making*  2014  
  461. 461. Kai (@kondensstreifensurfer) “Grannies on both sides told me they would start and end every single day with a look at their grandchildren in Instagram.”     ©  mark-­‐making*  2014  
  462. 462.       Here are the reasons why you might start using Instagram…     ©  mark-­‐making*  2014  
  463. 463. Why to use Instagram Everybody can be creative     ©  mark-­‐making*  2014  
  464. 464. Why to use Instagram Instagram enables you to share work immediately     ©  mark-­‐making*  2014  
  465. 465. Why to use Instagram Editing has never been as easy, fast and.. fun!     ©  mark-­‐making*  2014  
  466. 466. Why to use Instagram 200 iPhone photography apps     ©  mark-­‐making*  2014  
  467. 467. Why to use Instagram You can quickly build your own brand     ©  mark-­‐making*  2014  
  468. 468. Why to use Instagram You can reach a new audience and new clients     ©  mark-­‐making*  2014  
  469. 469. Why to use Instagram You can stumble upon new inspiration     ©  mark-­‐making*  2014  
  470. 470. Why to use Instagram You can learn new things     ©  mark-­‐making*  2014  
  471. 471. Why to use Instagram You can explore a new community of photographers & artists     ©  mark-­‐making*  2014  
  472. 472. Why to use Instagram It can help you to stand out from the crowd     ©  mark-­‐making*  2014  
  473. 473. Why to use Instagram ..and make you a really interesting showcase     ©  mark-­‐making*  2014  
  474. 474. Why to use Instagram Instagram can allow you to raise your voice as an artist     ©  mark-­‐making*  2014  
  475. 475. “The best camera is the one you have with you” Chase Jarvis     ©  mark-­‐making*  2014   013  
  476. 476.       What did we gain from using IG as individuals?     ©  mark-­‐making*  2014  
  477. 477. Benefits of using IG It gives us ‘a break’ from our daily activities     ©  mark-­‐making*  2014  
  478. 478. Benefits of using IG It strengthens us as a team     ©  mark-­‐making*  2014  
  479. 479. Benefits of using IG Thanks to Instagram are able to learn more about each other     ©  mark-­‐making*  2014  
  480. 480. Benefits of using IG Instagram has become a window into people’s lives (who might be miles away)     ©  mark-­‐making*  2014  
  481. 481. Benefits of using IG We meet countless number of fascinating people all over the world     ©  mark-­‐making*  2014  
  482. 482. Benefits of using IG Steve’s, Nic’s and my Instagram feeds were promoted by being on a ‘Suggested user’ list     ©  mark-­‐making*  2014  
  483. 483. Benefits of using IG     ©  mark-­‐making*  2014   013  
  484. 484. Benefits of using IG In a matter of a few weeks our Instagram followers went up to…     ©  mark-­‐making*  2014  
  485. 485. Benefits of using IG     ©  mark-­‐making*  2014   013  
  486. 486. Benefits of using I Nic’s & Steve’s photos were recognised by the Mobile Photography Awards     ©  mark-­‐making*  2014   013  
  487. 487. Benefits of using IG Each of us won different photography competitions     ©  mark-­‐making*  2014  
  488. 488. Benefits of using IG Steve’s photo was featured on EyeEm     ©  mark-­‐making*  2014  
  489. 489. Benefits of using IG     ©  mark-­‐making*  2014   013  
  490. 490. Benefits of using IG We were able to turn our knowledge into photography tutorials and blog posts     ©  mark-­‐making*  2014  
  491. 491. Kasia (@kasia_piekut)     ©  mark-­‐making*  2014   013  
  492. 492. Kasia (@kasia_piekut)     ©  mark-­‐making*  2014   013  
  493. 493. Benefits of using IG Shannon created his own account @Retroluxdeluxe around his favourite Retrolux filter     ©  mark-­‐making*  2014  
  494. 494. Benefits of using IG     ©  mark-­‐making*  2014   013  
  495. 495. Benefits of using IG # 4,428 times     ©  mark-­‐making*  2014   013  
  496. 496.       What did we gain from using IG as a business?     ©  mark-­‐making*  2014  
  497. 497. What did we gain from using Instagram? We are able to show off the human side of our brand     ©  mark-­‐making*  2014  
  498. 498.     ©  mark-­‐making*  2014   013  
  499. 499.     ©  mark-­‐making*  2014   013  
  500. 500.     ©  mark-­‐making*  2014   013  
  501. 501. What did we gain from using Instagram? We were able to organise our first Instawalk     ©  mark-­‐making*  2014  
  502. 502. What did we gain from using Instagram?     ©  mark-­‐making*  2014   013  
  503. 503.     ©  mark-­‐making*  2014   013  
  504. 504. What did we gain from using Instagram?     ©  mark-­‐making*  2014   013  
  505. 505.     ©  mark-­‐making*  2014   013  
  506. 506. What did we gain from using Instagram? We won the West Oxfordshire Business Award in the social media category     ©  mark-­‐making*  2014  
  507. 507. Benefits of using IG     ©  mark-­‐making*  2014   013  
  508. 508. Benefits of using IG     ©  mark-­‐making*  2014   013  
  509. 509. What did we gain from using Instagram? As well as the Oxfordshire Business Awards     ©  mark-­‐making*  2014  
  510. 510. Benefits of using IG     ©  mark-­‐making*  2014   013  
  511. 511. What did we gain from using Instagram? We created an engaging community where creativity thrives     ©  mark-­‐making*  2014  
  512. 512. What did we gain from using Instagram? We became an inspiration for others     ©  mark-­‐making*  2014  
  513. 513.     ©  mark-­‐making*  2014   013  
  514. 514.       How to use Instagram?     ©  mark-­‐making*  2014  
  515. 515. How to use IG Start following interesting people     ©  mark-­‐making*  2014  
  516. 516. How to use IG Create your own community     ©  mark-­‐making*  2014  
  517. 517. How to use IG Look for interesting Instagram groups     ©  mark-­‐making*  2014  
  518. 518. How to use IG     ©  mark-­‐making*  2014   013  
  519. 519. How to use IG Share your best photos     ©  mark-­‐making*  2014  
  520. 520. How to use IG Share ‘sneak peaks’ from behind the scenes     ©  mark-­‐making*  2014  
  521. 521. How to use IG Show insights into who you are     ©  mark-­‐making*  2014  
  522. 522. Pros for Instagram Don’t feel obligated to use filters     ©  mark-­‐making*  2014  
  523. 523. How to use IG Feature work of other photographers you admire     ©  mark-­‐making*  2014  
  524. 524. How to use IG Ask questions     ©  mark-­‐making*  2014  
  525. 525. How to use IG Create a real time discussion or debate     ©  mark-­‐making*  2014  
  526. 526. How to use IG Use the right #hashtags     ©  mark-­‐making*  2014  
  527. 527. How to use IG Engage     ©  mark-­‐making*  2014  
  528. 528. How to use IG and….     ©  mark-­‐making*  2014  
  529. 529. How to use IG Get Instagram as soon as you can!     ©  mark-­‐making*  2014  
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