A process of analysis - it’s Freud’s couch, if you’re wondering….
Funding the Internet of Things. Some thoughts on getting started.
Funding the Internet of Things• So, you want to get your IoT idea funded?• Mark Littlewood, The BLN,• @marklittlewood, @The_BLN• Run IoT Forum, Cambridge, June 27thinternetofthings.thebln.com
Are You Project or Business?• Project– Discrete– Desirable product for consumer– ROI unimportant– Plan to deliver product to user• Business– Build sustainable organisation– Clear focus on ROI– Plan to build business – processes forpeople, cash, global distribution, blah, blah...internetofthings.thebln.comMVP or‘scratch anitch’Make £££forshareholders
Project vs Business – Funding Options• Project– Customers– Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE– Kickstarter– Don’t waste time with investors• Business– Customers– Grants – TSB, R&D Tax Credits, SMART Grants – 23rd May DEADLINE– Equity Investment• Friends and Family• Angels• Crowdcube etc• Venture Capital• Public Marketsinternetofthings.thebln.com
The Golden Rule of Funding£1 of customer cash≥£10 of investor fundinginternetofthings.thebln.com
Venture Funding – the Last Resort• Only suitable for a very small percentage of ideas• Be prepared to kiss a lot of frogs• Make sure you understand how VCs behave andwhat motivates them• If you want money from investors, understandtheir language• Investors invest in lines, not dotsinternetofthings.thebln.com
Useful sources of information• Grants & competitions - TSB• http://bit.ly/TSBGrants• Crowdfunding• http://bit.ly/UKCrowdsources• Other sources of funding – VC & Grants• http://bit.ly/UKGrantSourcesinternetofthings.thebln.com
IoT 13: 1 day on the Business of IoTConference |Exhibition|Networking27th June, 2013, CambridgeOne to Watch Showcase: Entries by 27th MaySPECIAL OFFER FOR IOT MEET UP:50% OFF REGISTRATION TO MIDNIGHT TONIGHT (USE IOT50PER)OR£50 OFF REGISTRATION THIS WEEK (USE IOT50POUND)http://firstname.lastname@example.org