MarketXpander provides Competitive Analysis and Market Research Services to ISVs and SaaS companies to expand their markets in new geographies, assess market potential and grow in current markets.

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Research Services
Supporting technology firms in strategy
development and business planning through
Market Research
www.MarketXpander.com

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How can our research help?
 Assess potential of specific market segments
(geographies, new products, industries and other
customer segments) for business expansion
 Analyze competition for your current products or new
product launches, or test waters in a specific market
segment
 Research and Analyze potential partners in current and
new geographies, or for your new product line.

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MarketXpander Research Services
• Assess the potential of the market
Target Market across different segments
Analysis • Identify the market potential in new
geographies
• Analyze competition for current
products or new product launches
Competitor Analysis
• Test waters in a specific market
segment
• Grow internationally through partner
channels
Partner Research
• Expand your partner network in
current geographies

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Target Market Analysis
How can we help you? What we provide?
Effectively plan your annual • Market Overview
o Market Overview, Structure and
budget on the basis of market Segmentation
data, forecasts and trends of the o High growth sub-markets and the factors
industry responsible for growth
o Markets with high market share
(Identifying the cash cows and their future)
o Leading players and their market share
Identify, quantify and segment o Regional break-up of the market size
your target market o Geographic Analysis
 What are the potential markets across
different geographies?
 Which are the factors for high market
Detailed market level information share or high growth in a particular
and facts to create insights for geography?
your sales team • Market Dynamics
o Drivers
Identify the key potential o Restraints
segments, industries and o Opportunities
o Challenges
geographies for better o Regulatory Environment
penetration and reach o Best Practices

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Competitor Analysis
How can we help you? What we provide?
• Identification of key competitors across
Identify the competitive o Geographies
landscape across key segments o Product/Service Segments
and sub-segments
• Benchmarking of key competitors across
different areas such as:
o Segments
Identify the best gaps and o Product Portfolio
opportunities in the industry o Financials
o Best Practices across technology, sales and
marketing strategies
o Thought Leadership
Assess your position in the o Geographic Reach and Performance
marketplace within your o Partnerships and Alliances
competitors, based on different • Competitive Landscape
evaluation parameters o Key Players
o Market share
o Market Size and Growth
Detailed competitive information o Average price of products
and facts to create insights and o Recent developments within the market
roadmaps for your sales team

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Partner Research
How can we help you? What we provide?
• Identification of new partners across
Build strong alliances across geographies and product segments
geographies for a wide market
presence and customer reach • Evaluate technology partnerships between
companies
Strengthen your partnership • Track changing global technologies, and
regulations which could have an impact on
strategies for Integrated Product the potential partnership
Offerings
• Account profiling for targeted partners
o Overview
o Business Segment and Structure
Assess your potential partnership o Product Portfolio
with targeted firms o Geographic Operations
o Management
o Financials
o Business Strategies
Discover non-traditional o SWOT Analysis
marketing channels to increase o Potential Strategic Scenarios
o Recent Developments
distribution of software products o Product/Service mapping
to other target markets

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Engagement Steps
Delivering
Need Interim and
Identification Final Outputs
Designing Continuous
Research Feedback on
Framework Outputs

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Problem Detection
Detect Design Deliver Feedback
 Understanding specific needs for research services
 Understanding the expectations out of the research
 Learning about your strategic sales and marketing roadmap
 Understanding your sales and marketing strategies to
achieve it

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Designing Research Framework
Detect Design Deliver Feedback
 Designing a Research Framework for the identified problem
 Test the framework for:
 Data Availability
 Key Challenges
 Time and Cost Estimations
 Proposal drafting
 Project Approval

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Delivering Interim and Final Outputs
Detect Design Deliver Feedback
 Process Definition and implementation roadmap
 Create timelines for Interim and Final deliverables
 Documentation
• Create detailed execution plan, Service Level Agreement (SLA)
• Agreement of client on defined SLA
 Research
 Status Report (Interim deliverables and weekly calls)

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Continuous Feedback on Outputs
Detect Design Deliver Feedback
 Interim feedbacks
 Implementation of feedbacks
 Ensuring the final output serves client’s need/end purpose
 Feedback form to be filled by client

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Why MarketXpander?
 Access to paid databases e.g.. Hoovers, Inside View etc.
 Our services blend the right strategy, sales talent, process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs + governance
◦ Technology = CRM + marketing automation + analytics + automated web research
 Expertise in sales and marketing development
 Focus on serving ISVs and SaaS companies

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MarketXpander Clients
ISV & SaaS Clients Technology Solutions
Financial Services/Education

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Write to us
info@MarketXpander.com
Find Us:
http://www.MarketXpander.com
http://twitter.com/MarketXpander
http://www.linkedin.com/companies/marketxpander-services
Meet Us:
#14 & 15, Krishna Reddy Colony, Domlur Layout, Bangalore, India
Call Us
India Phone: +91 080-6547 2596
US Phone: +1 678 608 3550