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Customer Success Story: Slimband

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Lisa Borg and Caryl Mostacho share Slimband’s customer experience with Marketo.

Lisa Borg and Caryl Mostacho share Slimband’s customer experience with Marketo.

Published in: Marketing, Business, Technology

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  • The sales team didn’t quite agree with us though. Their conversion rate had dropped and they decided that the reason for this drop was due to the new Facebook leads.

    So we had to find a way to show them that these new Facebook leads were just as good as any of the other leads they were getting from other sources …

  • and that they weren’t being submitted by this guy here.
  • So we asked the marketing team to tell us what they considered a good lead and they gave us these criteria.

    We asked the sales them the same thing and they gave us a completely different set of requirements.

    So as you can see, we were not off to a good start!
  • So we asked the marketing team to tell us what they considered a good lead and they gave us these criteria.

    We asked the sales them the same thing and they gave us a completely different set of requirements.

    So as you can see, we were not off to a good start!
  • So we then decided that the best pace to start would be to actually take a closer look at who was actually purchasing our product.
  • Now, we knew that there was a lot of different pieces of information tied to each of our customers. This data covered everything from their weight, where they were located, what type of consult they had and how they heard about us.
  • The problem was, all this data resided in different platforms and none of them talked to each other.
  • So rather than being able to see A customer’s complete journey - tracking everything from how they heard about us to where they were located and how engaged they were with us after they became a prospect.
  • We were only able to see silos of data that gave us chapters of information rather than a whole story.
  • So we set out to find a solution that would solve this problem for us.

    - Searching, daunting task
    - Going through it right now
    - Many solutions and finding right solution can feel like
  • This is a coffee shop that caters to everyone.

    Look at any strong and resilient brand. They all share a crystal clear knowledge about what they care about and who their potential customer is.

  • These guys get it.
  • This company built a whole advertising campaign around it
  • If you’re looking for a lot of leads as cheaply as possible. I recommend you get one of these.