More Related Content Similar to The Road to Marketing Automation - Sally Lowery (20) The Road to Marketing Automation - Sally Lowery1. The Road to Marketing Automation
Sally Lowery
VP of Marketing & Sales Operations, Appia
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6. Goals for First 90 Days
1. Complete website overhaul
2. Create a scalable, repeatable pipeline for both
Ad Sales & Business Development
3. Drive $1M in recognized revenue
4. Establish SFDC forecasting
5. Launch retention program for Advertisers
6. Launch onboarding program for publishers
7. Define brand positioning
8. Create booth assets and attend first
tradeshow
9. Roll out marketing automation
10. Create 7 sales enablement pieces
11. Create social media roadmap
12. Create 9 unique pieces of content
13. Blog at least twice weekly
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8. Why Marketing Automation Was Critical
1. Limited Resources
2. Big Vision
3. Multiple Touchpoints
4. Scalability
5. Repeatability
6. It Makes My Job Easier
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9. How We Created ROI in 8 Weeks
1. Created a plan
2. Executed the plan
3. Focused on what mattered
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12. • Trust
• 5x a Charm
• Proven ROI
• Fast & Furious
Why Marketo
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13. Q&A
Sally Lowery
VP of Marketing & Sales Operations, Appia
slowery@appia.com
sallymacnc
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