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Print is Not Dead: The Power of Multi-Channel Marketing

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Like many of us, you've probably heard the rumor that print marketing is dead. Well, we think it's time to squash that rumor. …

Like many of us, you've probably heard the rumor that print marketing is dead. Well, we think it's time to squash that rumor.

Adding a print component to digital marketing strengthens your campaigns and increases conversion, retention, and sales. Then, when print and promotional marketing are seamlessly automated, you can transform the customer experience by engaging in a 1:1 dialogue that is memorable, tangible, and high-impact.

Join this month's LaunchPoint webinar to find out how Mathnasium uses PrintingForLess.com and Marketo to automate print marketing as part of a national, multi-channel campaign to drive brand awareness and membership.

You'll discover how to:

- Seamlessly automate your print marketing
- Drive customer engagement and action through a more meaningful channel
- Increase sales efficacy by making more timely and relevant sales calls

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  • 1. © 2013 Marketo, Inc. Marketo Proprietary and Confidential Print is Not Dead: The Power of Multi-Channel Marketing Maggie Hayward, Mathnasium Chad Mickelson, PrintingForLess.com Mike Stocker, Marketo
  • 2. © 2013 Marketo, Inc. Marketo Proprietary and Confidential Your Speakers Maggie Hayward Marketing Manager Chad Mickelson Director of Franchise Solutions Mike Stocker Sr. Consumer Marketing Solution Strategist
  • 3. Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Quick Housekeeping • Chat box is available if you have any questions • There will be time for a Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides and the recording of today’s webinar • Twitter hashtag: #LaunchPoint
  • 4. Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Sending tactile marketing is as easy as sending an email using PFLLink for Marketo.
  • 5. Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 6. Page 6 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 7. Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 8. Page 8 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Stronger customer recall Stronger customer retention Stronger brand association
  • 9. Page 9 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 10. Page 10 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 11. Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Print offers quick and simple ways to promote online channels using: • QR codes • SMS • Social • Web • PURLS (Personalized URLS) • Near-field communication
  • 12. Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Offline Drives Online
  • 13. Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 14. Page 14 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Mathnasium is an international franchising system of 500 year-round, math-only learning centers. Personalized and prescriptive learning program Specially trained math tutors A process that really works! The Mathnasium Method™ Mathnasium + PFLLink + Marketo
  • 15. Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential B2B: Franchise Development Team focused on acquiring new franchisees to grow the brand. B2C: Consumer Marketing Team focused on helping franchisees generate and nurture leads. Mathnasium + PFLLink + Marketo
  • 16. Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Awareness We provide the franchisee with awareness and lead generation campaigns as well as the tools to capture the leads and then convert them. Lead Generation Lead Capturing Conversion Mathnasium + PFLLink + Marketo
  • 17. Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confidential We purchased national radio advertising that was highly targeted to generate leads for our local Mathnasium Centers. Mathnasium + PFLLink + Marketo
  • 18. Page 18 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Highly Educated Between 30-50 Children Grades K-12 Highly-Targeted at Parents Mathnasium + PFLLink + Marketo
  • 19. Page 19 © 2013 Marketo, Inc. Marketo Proprietary and Confidential “Call now for a free information kit!” Callers reached our call center reps Reps entered customer data into SFDC Mathnasium + PFLLink + Marketo
  • 20. Page 20 © 2013 Marketo, Inc. Marketo Proprietary and Confidential That populated the data into Marketo The lead is then associated with the Mathnasium center closest to the prospect Mathnasium + PFLLink + Marketo
  • 21. Page 21 © 2013 Marketo, Inc. Marketo Proprietary and Confidential That triggers an action to send the lead information, and the local center information to PFL via PFLLink. PFL prints a personalized letter and high-quality catalog of our services. Mathnasium + PFLLink + Marketo
  • 22. Page 22 © 2013 Marketo, Inc. Marketo Proprietary and Confidential 1. The letter is fully variable, with the recipient’s personal info (Ex: ‘Dear Chad’) 2. It appears to come from the owner of the Learning Center geographically closest to the prospect. Mathnasium + PFLLink + Marketo
  • 23. Page 23 © 2013 Marketo, Inc. Marketo Proprietary and Confidential When PFL mails the piece, PFLLink automatically tells Marketo that it’s mailed. Since it’s mailed first class, we know it will be delivered within three days. Mathnasium + PFLLink + Marketo
  • 24. Page 24 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Four days after it mails, Marketo emails our local center owner telling him or her that it’s time to call the prospect. We even provide some sales tips in that email. Mathnasium + PFLLink + Marketo
  • 25. Page 25 © 2013 Marketo, Inc. Marketo Proprietary and Confidential 1. We are seeing significant increases in response, site traffic and conversion. 2. We are even considering running a similar campaign for the Franchise side of the business. It’s the most successful radio promotion we have ever run. Mathnasium + PFLLink + Marketo
  • 26. Page 26 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Now our centers can solely focus on sales. Marketo Integrated PrintingForLess.co m PFLLink Status Notification Reporting and Tracking Automated Print Solution Mathnasium + PFLLink + Marketo
  • 27. Page 27 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Zero Manual Effort Timely Sends Sophisticated Tracking Allows marketing and the franchisee to focus on what really matters. Mathnasium + PFLLink + Marketo
  • 28. Page 28 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Awareness We are considering running a similar campaign for the Franchise side of the business. Highly Targeted Timely Delivery Scalable Mathnasium + PFLLink + Marketo
  • 29. Page 29 © 2013 Marketo, Inc. Marketo Proprietary and Confidential We have found this formula paired with PFLLink, and Marketo allows us to run a national campaign, but with a localized feel. Mathnasium + PFLLink + Marketo
  • 30. Page 30 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Directly from Marketo, you can trigger the send of personalized, timely and high impact tactile marketing materials. Customize, send and track Customize, send and track Why PFLLink?
  • 31. Page 31 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Create Multi-Channel Campaigns Up-Sell & Cross-Sell: Automatically send direct mail featuring a warranty or complementary product. Loyalty Marketing: Treat customers to a gift card or clever piece of swag to say thank you. Event Marketing: Send a postcard or invitation to remind registrants to attend an event or webinar. Lead Management: Know what’s been sent and received for timely follow-up, and track response rates. Lead Nurturing: Trigger print when lead scores change to send a dimensional piece to reach decision makers. ROI Reporting: Full integration helps you measure and report on program effectiveness and marketing ROI. Why PFLLink?
  • 32. Page 32 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Implementation Made Easy We don't believe a one-size-fits-all approach addresses the unique needs of our clients, so we provide three separate implementation options, based upon your level of Marketo experience. D.I.Y. – In this package clients well-versed in Marketo complete their own implementation based on our detailed instructions provided in a customized implementation guide. Full-Service – In this package we provide a customized implementation guide and complete the implementation after getting access to our client's Marketo instance. Concierge – Expanding upon our Full-Service plan, clients receive an additional four hours of services from a team of Marketo Certified Consultants, who will provide guidance to less-experienced Marketo users, or complete more complex tasks such as Salesforce.com integration and report building. Our basic package starts at $995 - call today to get started 888-922-0697 Why PFLLink? 1. 2. 3.
  • 33. Page 33 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Q&A
  • 34. Page 34 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Maggie Hayward Marketing Manager Chad Mickelson Director of Franchise Solutions Mike Stocker Sr. Consumer Marketing Solution Strategist
  • 35. © 2013 Marketo, Inc. Marketo Proprietary and Confidential Thank you!