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Utilizing mobile in your 2013 marketing strategy seems like a good idea, but how do you justify it? And what tactics do you need to focus on to tip the scale?
These types of inquiries drove us to survey more than 1,300 marketing companies to find answers. Our latest benchmark study, the 2012 Mobile Marketing Benchmark Report (bit.ly/MobileBMR), is a wealth of information for identifying ROI-boosting opportunities.
Within many industries, mobile marketing has become beyond essential. This report will not only show you what tactics are working in mobile marketing, but it also has data that speaks for your industry, company size, top challenges and annual revenue. You can learn a number of key findings in the excerpt.
The full report will also identify:
• Planned mobile tactic adoption
• Factors that drive mobile market investment
• Expected changes in mobile marketing budgets
• Types of metrics tracked for mobile efforts
Furthermore, the 2012 Mobile Marketing Benchmark Report is stacked in a new format with 230 charts that fit seamlessly into PowerPoint presentations for gaining budget approval, winning and keeping clients, or answering questions posed by business management.
Learn more about the publication here: