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March,	
  7,	
  2014	
  
Jay	
  (Jihye)	
  Jang	
  	
  
1	
  
 

March,	
  7,	
  2014	
  
Jay	
  (Jihye)	
  Jang	
  
2	
  
The	
  content	
  is	
  put	
  together	
  by	
  Jay(Jihye)	
  Jang.	
  
Please	
  email	
  me	
  if	
  you	
  want	
  to	
  have	
  more	
  
information.	
  	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

3	
  
March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

4	
  
¡  English:	
  speak	
  slowly,	
  summarize	
  your	
  key	
  

points	
  often,	
  and	
  pause	
  frequently	
  to	
  allow	
  
for	
  interpretation.	
  	
  
¡  Body	
  language:	
  Avoid	
  touching,	
  patting	
  or	
  
back	
  slapping	
  a	
  Korean.	
  
¡  Never	
  point	
  with	
  your	
  index	
  finger,	
  it	
  is	
  rude.	
  
	
  
	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

5	
  
¡  Some	
  Koreans	
  still	
  do	
  not	
  make	
  eye-­‐contact	
  

for	
  any	
  length	
  of	
  time	
  when	
  in	
  the	
  presence	
  
of	
  an	
  authority	
  figure.	
  	
  

	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

6	
  
¡  To	
  enhance	
  communication	
  and	
  reduce	
  the	
  

possibility	
  of	
  misunderstanding	
  due	
  to	
  
language,	
  you	
  may	
  find	
  it	
  helpful	
  to	
  send	
  
written	
  materials	
  (brochures,	
  marketing	
  materials,	
  
proposals)	
  	
  in	
  writing	
  to	
  your	
  Korean	
  counterpart	
  
some	
  time	
  prior	
  to	
  the	
  meeting.	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

7	
  
¡  Korean	
  names:	
  opposite	
  of	
  Western	
  names	
  

with	
  the	
  family	
  name	
  first,	
  followed	
  by	
  the	
  
two-­‐part	
  given	
  name.	
  	
  
¡  Example:	
  Lee	
  (Family)	
  +	
  DongSung	
  (First	
  
Name)	
  -­‐>	
  Mr.Lee	
  	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

8	
  
¡  Many	
  Koreans	
  shake	
  hands	
  with	
  expatriates	
  

after	
  a	
  bow,	
  thereby	
  blending	
  both	
  cultural	
  
styles.	
  
	
  
¡  Always	
  wait	
  to	
  be	
  seated	
  after	
  elders	
  and	
  
people	
  of	
  importance	
  as	
  well	
  as	
  wait	
  to	
  pick	
  
up	
  spoon	
  to	
  begin	
  eating.	
  
March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

9	
  
¡  Sharing	
  a	
  dinner	
  is	
  vital	
  to	
  building	
  

friendships	
  that	
  foster	
  trust.	
  Your	
  business	
  
success	
  is	
  directly	
  related	
  to	
  your	
  social	
  
relationships.	
  
¡  Smoking:	
  During	
  a	
  meeting,	
  there	
  may	
  be	
  
several	
  smoking	
  breaks	
  as	
  many	
  South	
  
Koreans	
  are	
  smokers.	
  
March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

10	
  
¡  Gift:	
  It	
  is	
  also	
  common	
  to	
  give	
  gifts	
  to	
  your	
  

Korean	
  business.	
  If	
  you	
  don’t	
  agree	
  to	
  take	
  
the	
  gift	
  a	
  Korean	
  will	
  find	
  this	
  very	
  insulting.	
  
	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

11	
  
¡  Drinking	
  is	
  a	
  synthesizer	
  in	
  Asian	
  culture.	
  
¡  Do	
  not	
  refuse	
  when	
  the	
  partner	
  invite	
  you	
  for	
  

drinking.	
  
¡  Don’t	
  pour	
  your	
  own	
  drink	
  but	
  offer	
  to	
  pour	
  
others.	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

12	
  
¡  It	
  is	
  important	
  to	
  make	
  an	
  appointment	
  a	
  few	
  

weeks	
  in	
  advance	
  of	
  a	
  business	
  meeting.	
  
scheduled	
  a	
  meeting	
  (10	
  AM	
  to	
  12	
  PM)	
  or	
  
(between	
  2	
  and	
  4	
  PM).	
  
¡  Punctuality	
  is	
  important	
  as	
  it	
  is	
  a	
  sign	
  of	
  
respect.	
  If	
  you	
  realize	
  that	
  you	
  may	
  be	
  a	
  little	
  
late,	
  it	
  is	
  best	
  to	
  call	
  ahead.	
  
March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

13	
  
¡  Professionals	
  meeting	
  for	
  the	
  first	
  time	
  

usually	
  exchange	
  business	
  cards.	
  Present	
  
your	
  card	
  and	
  receive	
  your	
  colleague's	
  card	
  
with	
  both	
  hands.	
  
¡  Hierarchy	
  is	
  important	
  than	
  talent/ability	
  rank	
  
¡  Seniority	
  is	
  priority	
  to	
  support	
  the	
  hierarchy.	
  	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

14	
  
¡  Decision-­‐	
  making	
  process:	
  collectively	
  and	
  

up	
  through	
  the	
  hierarchy	
  and	
  therefore	
  does	
  
take	
  more	
  time	
  than	
  you	
  may	
  be	
  used	
  to.	
  Try	
  
to	
  be	
  patient,	
  and	
  even	
  if	
  you’re	
  not	
  feeling	
  
patient,	
  try	
  not	
  to	
  show	
  it.	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

15	
  
§ 

	
  
§ 

Be	
  patience	
  on	
  changing	
  terms:	
  South	
  
Koreans	
  treat	
  legal	
  documents	
  as	
  
memorandums	
  of	
  understanding.	
  
Acknowledge	
  those	
  with	
  the	
  highest	
  status	
  
first	
  (respect	
  for	
  status	
  and	
  age)	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

16	
  
§ 

	
  

Business	
  Card:	
  When	
  introduced,	
  they	
  
exchange	
  the	
  cards	
  first	
  and	
  read	
  thoroughly	
  
before	
  they	
  open	
  discussion.	
  Handle	
  with	
  
two	
  hands.	
  	
  

¡  Use	
  simple	
  English,	
  speak	
  in	
  short.	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

17	
  
¡  Women,	
  be	
  sure	
  to	
  wear	
  cover	
  the	
  body	
  

carefully	
  without	
  exposing	
  cleavage.	
  	
  
¡  Do	
  not	
  call	
  first	
  name.	
  
	
  
¡  Do	
  not	
  panic	
  when	
  they	
  ask	
  personal	
  
questions	
  (e.g.,age	
  or	
  martial	
  status)	
  
	
  
March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

18	
  
¡  Under	
  no	
  circumstances	
  insult	
  or	
  to	
  criticize	
  

in	
  front	
  of	
  others.	
  (Saving	
  Face)	
  

¡  Make	
  sure	
  you	
  are	
  always	
  well	
  dressed	
  and	
  

	
  

tidy.	
  In	
  business	
  conservative	
  dress	
  is	
  
preferred	
  	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

19	
  
 
	
  
Population	
  
Language	
  

50M	
  
Korean-­‐	
  Hangul	
  

Religion	
  

Christian:	
  25%	
  
Buddhist:	
  24%	
  
Confucian:	
  3%	
  

126M	
  
Japanese-­‐	
  Hirakana	
  
(modified	
  Chinese)	
  
Shinto	
  &	
  Buddhist:	
  
84%	
  
Christian:	
  0.7%	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

1.3B	
  
Chinese-­‐
Cantonese	
  
Buddhists:	
  	
  
11–16%	
  
Christian:	
  3–4%	
  
Muslims:	
  1%	
  

20	
  
 
	
  
Managerial	
  
Principles	
  	
  

“Inhwa”	
  

“Wa”	
  

“Guanxi”	
  

Harmony	
  based	
  
on	
  respect	
  of	
  
hierarchical	
  
relationships	
  
	
  

	
  Value	
  place	
  on	
  
group	
  loyalty	
  and	
  
consensus.	
  
	
  

Friendship	
  with	
  
overtones	
  of	
  
unlimited	
  
exchange	
  of	
  
favors.	
  	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

21	
  
¡ 

	
  

Alston,	
  J.	
  P.	
  (1989).	
  Wa,	
  Guanxi,	
  and	
  Inhwa:	
  Managerial	
  
Principles	
  in	
  Japan,	
  China,	
  and	
  Korea.	
  Business	
  Horizons,	
  
32(2),	
  26.	
  

¡ 

Kim,	
  T.,	
  Wang,	
  C.,	
  Kondo,	
  M.,	
  &	
  Kim,	
  T.	
  (2007).	
  Conflict	
  
management	
  styles:	
  the	
  differences	
  among	
  the	
  Chinese,	
  
Japanese,	
  and	
  Koreans.	
  International	
  Journal	
  of	
  Conflict	
  
Management,	
  18(1),	
  23-­‐41.	
  

¡ 

Rowley,	
  C.,	
  Benson,	
  J.,	
  &	
  Warner,	
  M.	
  (2004).	
  Towards	
  an	
  
Asian	
  model	
  of	
  human	
  resource	
  management?	
  A	
  
comparative	
  analysis	
  of	
  China,	
  Japan	
  and	
  South	
  Korea.	
  
International	
  Journal	
  Of	
  Human	
  Resource	
  Management,	
  
15(4/5),	
  917-­‐933.	
  doi:DOI:	
  10.1080/0958519042000192013	
  

	
  

March,	
  7,	
  2014	
  
by	
  Jay	
  (Jihye)	
  Jang	
  

22	
  
The	
  content	
  is	
  put	
  together	
  by	
  Jay(Jihye)	
  Jang.	
  
Please	
  email	
  me	
  if	
  you	
  want	
  to	
  have	
  more	
  
information.	
  	
  
marketingjjh@gmail.com	
  

23	
  

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Doing Business with Korea, 2014

  • 1.   March,  7,  2014   Jay  (Jihye)  Jang     1  
  • 2.   March,  7,  2014   Jay  (Jihye)  Jang   2  
  • 3. The  content  is  put  together  by  Jay(Jihye)  Jang.   Please  email  me  if  you  want  to  have  more   information.     March,  7,  2014   by  Jay  (Jihye)  Jang   3  
  • 4. March,  7,  2014   by  Jay  (Jihye)  Jang   4  
  • 5. ¡  English:  speak  slowly,  summarize  your  key   points  often,  and  pause  frequently  to  allow   for  interpretation.     ¡  Body  language:  Avoid  touching,  patting  or   back  slapping  a  Korean.   ¡  Never  point  with  your  index  finger,  it  is  rude.       March,  7,  2014   by  Jay  (Jihye)  Jang   5  
  • 6. ¡  Some  Koreans  still  do  not  make  eye-­‐contact   for  any  length  of  time  when  in  the  presence   of  an  authority  figure.       March,  7,  2014   by  Jay  (Jihye)  Jang   6  
  • 7. ¡  To  enhance  communication  and  reduce  the   possibility  of  misunderstanding  due  to   language,  you  may  find  it  helpful  to  send   written  materials  (brochures,  marketing  materials,   proposals)    in  writing  to  your  Korean  counterpart   some  time  prior  to  the  meeting.   March,  7,  2014   by  Jay  (Jihye)  Jang   7  
  • 8. ¡  Korean  names:  opposite  of  Western  names   with  the  family  name  first,  followed  by  the   two-­‐part  given  name.     ¡  Example:  Lee  (Family)  +  DongSung  (First   Name)  -­‐>  Mr.Lee     March,  7,  2014   by  Jay  (Jihye)  Jang   8  
  • 9. ¡  Many  Koreans  shake  hands  with  expatriates   after  a  bow,  thereby  blending  both  cultural   styles.     ¡  Always  wait  to  be  seated  after  elders  and   people  of  importance  as  well  as  wait  to  pick   up  spoon  to  begin  eating.   March,  7,  2014   by  Jay  (Jihye)  Jang   9  
  • 10. ¡  Sharing  a  dinner  is  vital  to  building   friendships  that  foster  trust.  Your  business   success  is  directly  related  to  your  social   relationships.   ¡  Smoking:  During  a  meeting,  there  may  be   several  smoking  breaks  as  many  South   Koreans  are  smokers.   March,  7,  2014   by  Jay  (Jihye)  Jang   10  
  • 11. ¡  Gift:  It  is  also  common  to  give  gifts  to  your   Korean  business.  If  you  don’t  agree  to  take   the  gift  a  Korean  will  find  this  very  insulting.     March,  7,  2014   by  Jay  (Jihye)  Jang   11  
  • 12. ¡  Drinking  is  a  synthesizer  in  Asian  culture.   ¡  Do  not  refuse  when  the  partner  invite  you  for   drinking.   ¡  Don’t  pour  your  own  drink  but  offer  to  pour   others.   March,  7,  2014   by  Jay  (Jihye)  Jang   12  
  • 13. ¡  It  is  important  to  make  an  appointment  a  few   weeks  in  advance  of  a  business  meeting.   scheduled  a  meeting  (10  AM  to  12  PM)  or   (between  2  and  4  PM).   ¡  Punctuality  is  important  as  it  is  a  sign  of   respect.  If  you  realize  that  you  may  be  a  little   late,  it  is  best  to  call  ahead.   March,  7,  2014   by  Jay  (Jihye)  Jang   13  
  • 14. ¡  Professionals  meeting  for  the  first  time   usually  exchange  business  cards.  Present   your  card  and  receive  your  colleague's  card   with  both  hands.   ¡  Hierarchy  is  important  than  talent/ability  rank   ¡  Seniority  is  priority  to  support  the  hierarchy.     March,  7,  2014   by  Jay  (Jihye)  Jang   14  
  • 15. ¡  Decision-­‐  making  process:  collectively  and   up  through  the  hierarchy  and  therefore  does   take  more  time  than  you  may  be  used  to.  Try   to  be  patient,  and  even  if  you’re  not  feeling   patient,  try  not  to  show  it.   March,  7,  2014   by  Jay  (Jihye)  Jang   15  
  • 16. §    §  Be  patience  on  changing  terms:  South   Koreans  treat  legal  documents  as   memorandums  of  understanding.   Acknowledge  those  with  the  highest  status   first  (respect  for  status  and  age)   March,  7,  2014   by  Jay  (Jihye)  Jang   16  
  • 17. §    Business  Card:  When  introduced,  they   exchange  the  cards  first  and  read  thoroughly   before  they  open  discussion.  Handle  with   two  hands.     ¡  Use  simple  English,  speak  in  short.   March,  7,  2014   by  Jay  (Jihye)  Jang   17  
  • 18. ¡  Women,  be  sure  to  wear  cover  the  body   carefully  without  exposing  cleavage.     ¡  Do  not  call  first  name.     ¡  Do  not  panic  when  they  ask  personal   questions  (e.g.,age  or  martial  status)     March,  7,  2014   by  Jay  (Jihye)  Jang   18  
  • 19. ¡  Under  no  circumstances  insult  or  to  criticize   in  front  of  others.  (Saving  Face)   ¡  Make  sure  you  are  always  well  dressed  and     tidy.  In  business  conservative  dress  is   preferred     March,  7,  2014   by  Jay  (Jihye)  Jang   19  
  • 20.     Population   Language   50M   Korean-­‐  Hangul   Religion   Christian:  25%   Buddhist:  24%   Confucian:  3%   126M   Japanese-­‐  Hirakana   (modified  Chinese)   Shinto  &  Buddhist:   84%   Christian:  0.7%   March,  7,  2014   by  Jay  (Jihye)  Jang   1.3B   Chinese-­‐ Cantonese   Buddhists:     11–16%   Christian:  3–4%   Muslims:  1%   20  
  • 21.     Managerial   Principles     “Inhwa”   “Wa”   “Guanxi”   Harmony  based   on  respect  of   hierarchical   relationships      Value  place  on   group  loyalty  and   consensus.     Friendship  with   overtones  of   unlimited   exchange  of   favors.     March,  7,  2014   by  Jay  (Jihye)  Jang   21  
  • 22. ¡    Alston,  J.  P.  (1989).  Wa,  Guanxi,  and  Inhwa:  Managerial   Principles  in  Japan,  China,  and  Korea.  Business  Horizons,   32(2),  26.   ¡  Kim,  T.,  Wang,  C.,  Kondo,  M.,  &  Kim,  T.  (2007).  Conflict   management  styles:  the  differences  among  the  Chinese,   Japanese,  and  Koreans.  International  Journal  of  Conflict   Management,  18(1),  23-­‐41.   ¡  Rowley,  C.,  Benson,  J.,  &  Warner,  M.  (2004).  Towards  an   Asian  model  of  human  resource  management?  A   comparative  analysis  of  China,  Japan  and  South  Korea.   International  Journal  Of  Human  Resource  Management,   15(4/5),  917-­‐933.  doi:DOI:  10.1080/0958519042000192013     March,  7,  2014   by  Jay  (Jihye)  Jang   22  
  • 23. The  content  is  put  together  by  Jay(Jihye)  Jang.   Please  email  me  if  you  want  to  have  more   information.     marketingjjh@gmail.com   23