5. ¡ English:
speak
slowly,
summarize
your
key
points
often,
and
pause
frequently
to
allow
for
interpretation.
¡ Body
language:
Avoid
touching,
patting
or
back
slapping
a
Korean.
¡ Never
point
with
your
index
finger,
it
is
rude.
March,
7,
2014
by
Jay
(Jihye)
Jang
5
6. ¡ Some
Koreans
still
do
not
make
eye-‐contact
for
any
length
of
time
when
in
the
presence
of
an
authority
figure.
March,
7,
2014
by
Jay
(Jihye)
Jang
6
7. ¡ To
enhance
communication
and
reduce
the
possibility
of
misunderstanding
due
to
language,
you
may
find
it
helpful
to
send
written
materials
(brochures,
marketing
materials,
proposals)
in
writing
to
your
Korean
counterpart
some
time
prior
to
the
meeting.
March,
7,
2014
by
Jay
(Jihye)
Jang
7
8. ¡ Korean
names:
opposite
of
Western
names
with
the
family
name
first,
followed
by
the
two-‐part
given
name.
¡ Example:
Lee
(Family)
+
DongSung
(First
Name)
-‐>
Mr.Lee
March,
7,
2014
by
Jay
(Jihye)
Jang
8
9. ¡ Many
Koreans
shake
hands
with
expatriates
after
a
bow,
thereby
blending
both
cultural
styles.
¡ Always
wait
to
be
seated
after
elders
and
people
of
importance
as
well
as
wait
to
pick
up
spoon
to
begin
eating.
March,
7,
2014
by
Jay
(Jihye)
Jang
9
10. ¡ Sharing
a
dinner
is
vital
to
building
friendships
that
foster
trust.
Your
business
success
is
directly
related
to
your
social
relationships.
¡ Smoking:
During
a
meeting,
there
may
be
several
smoking
breaks
as
many
South
Koreans
are
smokers.
March,
7,
2014
by
Jay
(Jihye)
Jang
10
11. ¡ Gift:
It
is
also
common
to
give
gifts
to
your
Korean
business.
If
you
don’t
agree
to
take
the
gift
a
Korean
will
find
this
very
insulting.
March,
7,
2014
by
Jay
(Jihye)
Jang
11
12. ¡ Drinking
is
a
synthesizer
in
Asian
culture.
¡ Do
not
refuse
when
the
partner
invite
you
for
drinking.
¡ Don’t
pour
your
own
drink
but
offer
to
pour
others.
March,
7,
2014
by
Jay
(Jihye)
Jang
12
13. ¡ It
is
important
to
make
an
appointment
a
few
weeks
in
advance
of
a
business
meeting.
scheduled
a
meeting
(10
AM
to
12
PM)
or
(between
2
and
4
PM).
¡ Punctuality
is
important
as
it
is
a
sign
of
respect.
If
you
realize
that
you
may
be
a
little
late,
it
is
best
to
call
ahead.
March,
7,
2014
by
Jay
(Jihye)
Jang
13
14. ¡ Professionals
meeting
for
the
first
time
usually
exchange
business
cards.
Present
your
card
and
receive
your
colleague's
card
with
both
hands.
¡ Hierarchy
is
important
than
talent/ability
rank
¡ Seniority
is
priority
to
support
the
hierarchy.
March,
7,
2014
by
Jay
(Jihye)
Jang
14
15. ¡ Decision-‐
making
process:
collectively
and
up
through
the
hierarchy
and
therefore
does
take
more
time
than
you
may
be
used
to.
Try
to
be
patient,
and
even
if
you’re
not
feeling
patient,
try
not
to
show
it.
March,
7,
2014
by
Jay
(Jihye)
Jang
15
16. §
§
Be
patience
on
changing
terms:
South
Koreans
treat
legal
documents
as
memorandums
of
understanding.
Acknowledge
those
with
the
highest
status
first
(respect
for
status
and
age)
March,
7,
2014
by
Jay
(Jihye)
Jang
16
17. §
Business
Card:
When
introduced,
they
exchange
the
cards
first
and
read
thoroughly
before
they
open
discussion.
Handle
with
two
hands.
¡ Use
simple
English,
speak
in
short.
March,
7,
2014
by
Jay
(Jihye)
Jang
17
18. ¡ Women,
be
sure
to
wear
cover
the
body
carefully
without
exposing
cleavage.
¡ Do
not
call
first
name.
¡ Do
not
panic
when
they
ask
personal
questions
(e.g.,age
or
martial
status)
March,
7,
2014
by
Jay
(Jihye)
Jang
18
19. ¡ Under
no
circumstances
insult
or
to
criticize
in
front
of
others.
(Saving
Face)
¡ Make
sure
you
are
always
well
dressed
and
tidy.
In
business
conservative
dress
is
preferred
March,
7,
2014
by
Jay
(Jihye)
Jang
19
20.
Population
Language
50M
Korean-‐
Hangul
Religion
Christian:
25%
Buddhist:
24%
Confucian:
3%
126M
Japanese-‐
Hirakana
(modified
Chinese)
Shinto
&
Buddhist:
84%
Christian:
0.7%
March,
7,
2014
by
Jay
(Jihye)
Jang
1.3B
Chinese-‐
Cantonese
Buddhists:
11–16%
Christian:
3–4%
Muslims:
1%
20
21.
Managerial
Principles
“Inhwa”
“Wa”
“Guanxi”
Harmony
based
on
respect
of
hierarchical
relationships
Value
place
on
group
loyalty
and
consensus.
Friendship
with
overtones
of
unlimited
exchange
of
favors.
March,
7,
2014
by
Jay
(Jihye)
Jang
21
22. ¡
Alston,
J.
P.
(1989).
Wa,
Guanxi,
and
Inhwa:
Managerial
Principles
in
Japan,
China,
and
Korea.
Business
Horizons,
32(2),
26.
¡
Kim,
T.,
Wang,
C.,
Kondo,
M.,
&
Kim,
T.
(2007).
Conflict
management
styles:
the
differences
among
the
Chinese,
Japanese,
and
Koreans.
International
Journal
of
Conflict
Management,
18(1),
23-‐41.
¡
Rowley,
C.,
Benson,
J.,
&
Warner,
M.
(2004).
Towards
an
Asian
model
of
human
resource
management?
A
comparative
analysis
of
China,
Japan
and
South
Korea.
International
Journal
Of
Human
Resource
Management,
15(4/5),
917-‐933.
doi:DOI:
10.1080/0958519042000192013
March,
7,
2014
by
Jay
(Jihye)
Jang
22
23. The
content
is
put
together
by
Jay(Jihye)
Jang.
Please
email
me
if
you
want
to
have
more
information.
marketingjjh@gmail.com
23