http://www.MarketingDivaz.com Not only is inbound marketing 61% less expensive cost per lead, it's also the best way to get people excited about your business. Stop selling and start attracting people to your site because of the awesome content you create and share.

1. Inbound Marketing 101
5 Steps to Social Success
Jennifer Schnipper @JennSchnipper
Kate Volman @KateVolman
MarketingDivaz.com

3. Agenda
• Outbound vs. Inbound Marketing
• Your Foundation
• Blogging & Education-Based Marketing
• Getting Social
• Consistency & Creativity

4. Outbound vs. Inbound Marketing
OUTBOUND-Outbound marketing focuses on paying to broadcast
your message to find consumers who will listen to you..

5. Here’s the Truth
• 44% of direct mail is never opened
• 86% of people skip through television
• 91% of email users have opted out of
company email that they had previously
subscribed to.
• 84% of 25-to-34 year olds have left a favorite
website because of an “irrelevant or intrusive
ad”.
• The cost per lead in outbound marketing is
62% more than for inbound marketing.

6. Outbound vs. Inbound Marketing
Inbound: Inbound marketing focuses on consumers finding you

7. Outbound vs. Inbound Marketing

9. We Inbound

10. “If you have more Money than
brains, you should focus on
Outbound Marketing. If you have
more Brains than money, you should
focus on Inbound Marketing.”
- Guy Kawasaki

11. Setting Up Your Foundation

12. YOUR WEBSITE IS YOUR HOME!
DO YOU MAKE PEOPLE FEEL WELCOME?

13. Key Components of a Killer Website
1. Clear Communication

14. Key Components of a Killer Website
1. Clear Communication

15. 2. Strong Call to Actions

16. 3. Content

17. 3. Content

18. Blogging & Education-Based Marketing

19. Oh You’ll Blog…and You’ll Like it!

20. Don’t Be Scared to…

22. 3. Content

23. Citrix

24. Ecoki

25. 5 Blogging Mistakes to Avoid
1. Starting Without a Strategy
2. Making it All About You
3. Failure to Link
4. Not Being Yourself
5. Ignoring Social Media

26. • Create Effective Title
• Educational & Interesting
• Consistency
• Key Words
• Be Social
• Will the FBI Turn Off the Internet on March 8, 2012?
• How to Get Your Gas Prices Down to $1
• How to Do Business Like a Drug Dealer
• The Top 11 Must-Have Baby Products: A Mom’s List

28. Let’s Get Social!

30. Fun Facts!
• Marketers rate social media as the second-most
important factor (64%) in search, behind only
strong content (82%). (BtoB Magazine)
• LinkedIn generates more leads for b2b
companies than Facebook, Twitter or blogs. Yet
only 47% of b2b marketers say they are actively
using LinkedIn vs. 90% on Facebook. (Social
Media B2B)
• One-third of global b2b buyers use social media
to engage with their vendors, and 75% expect to
use social media in future purchases processes.
(Social Media B2B)

31. Fun Facts!
• 77% of buyers say they are more likely to buy from a company whose CEO uses
social media. (emarketer)
• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
• Facebook is the leading source of referred social media traffic to websites, at 26%.
Twitter is second at 3.6%. (Pooky Shares)
• 34% of marketers have generated leads using Twitter, and 20% have closed deals.
(Mindjumpers)
• 55% of all Twitter users use the service to share links to news stories, and 53%
retweet others. (Jeff Bullas)
• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined

32. Best Practices
• Post Images
• Rock Out Your Cover Image
• Don’t Ignore Insights
• Pin Your Best Posts
• Customize Apps
• Run Contests to Boost Engagement
• Add Milestones
• Embrace Your Fans

33. Facebook

34. Facebook

35. Facebook
What the Judges Liked:
- Blog app is very well done
- Great niche site with tons of
tips and images
- Fantastic engagement
- Good use of contest
- Good variety of posts
demonstrating fun, chicken
care, chicken crafts and
personality.

36. Facebook
What the judges liked:
- Great timeline cover photo
- Coupon option is well done
- Underwater camera giveaway aligns well with niche
- Good use of call to action in posts to spark engagement

37. Twitter Best Practices
• Share photos and give your customers a “behind the
scenes experience”
• Listen to your followers
• Ask questions to show that you care
• Respond to feedback in real time
• Tweet offers and discounts
• You’re the expert…Prove it
• Thank your followers

38. Twitter

39. Twitter

40. LinkedIn Best Practices
• Complete profile to 100%
• Use keyword phrases in headings and titles
• Tag your skills and expertise
• Link to your website and have correct contact info
• Endorse and Recommend others
• Include your blog feed to your profile

41. Google+ Best Practices
• Create effective bio
• Use circles effectively
• Take advantage of google handouts
• Leverage photos
• Get to know your audience

43. Consistency & Creativity

45. Foundation
Your
Consistency
& Creativity Happy Blogging
Business
Social
Media