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Inbound Marketing 101: 5 Steps to Social Success

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http://www.MarketingDivaz.com
Not only is inbound marketing 61% less expensive cost per lead, it's also the best way to get people excited about your business. Stop selling and start attracting people to your site because of the awesome content you create and share.

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Inbound Marketing 101: 5 Steps to Social Success

  1. 1. Inbound Marketing 1015 Steps to Social Success Jennifer Schnipper @JennSchnipper Kate Volman @KateVolman MarketingDivaz.com
  2. 2. Agenda• Outbound vs. Inbound Marketing• Your Foundation• Blogging & Education-Based Marketing• Getting Social• Consistency & Creativity
  3. 3. Outbound vs. Inbound MarketingOUTBOUND-Outbound marketing focuses on paying to broadcast your message to find consumers who will listen to you..
  4. 4. Here’s the Truth• 44% of direct mail is never opened• 86% of people skip through television• 91% of email users have opted out of company email that they had previously subscribed to.• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.• The cost per lead in outbound marketing is 62% more than for inbound marketing.
  5. 5. Outbound vs. Inbound MarketingInbound: Inbound marketing focuses on consumers finding you
  6. 6. Outbound vs. Inbound Marketing
  7. 7. We Inbound
  8. 8. “If you have more Money thanbrains, you should focus onOutbound Marketing.
If you havemore Brains than money, you shouldfocus on Inbound Marketing.” - Guy Kawasaki
  9. 9. Setting Up Your Foundation
  10. 10. YOUR WEBSITE IS YOUR HOME!DO YOU MAKE PEOPLE FEEL WELCOME?
  11. 11. Key Components of a Killer Website 1. Clear Communication
  12. 12. Key Components of a Killer Website 1. Clear Communication
  13. 13. 2. Strong Call to Actions
  14. 14. 3. Content
  15. 15. 3. Content
  16. 16. Blogging & Education-Based Marketing
  17. 17. Oh You’ll Blog…and You’ll Like it!
  18. 18. Don’t Be Scared to…
  19. 19. 3. Content
  20. 20. Citrix
  21. 21. Ecoki
  22. 22. 5 Blogging Mistakes to Avoid1. Starting Without a Strategy2. Making it All About You3. Failure to Link4. Not Being Yourself5. Ignoring Social Media
  23. 23. • Create Effective Title • Educational & Interesting • Consistency • Key Words • Be Social• Will the FBI Turn Off the Internet on March 8, 2012?• How to Get Your Gas Prices Down to $1• How to Do Business Like a Drug Dealer• The Top 11 Must-Have Baby Products: A Mom’s List
  24. 24. Let’s Get Social!
  25. 25. Fun Facts!• Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%). (BtoB Magazine)• LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
  26. 26. Fun Facts!• 77% of buyers say they are more likely to buy from a company whose CEO uses social media. (emarketer)• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)• Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)• 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)• 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas)• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined
  27. 27. Best Practices • Post Images • Rock Out Your Cover Image • Don’t Ignore Insights • Pin Your Best Posts • Customize Apps• Run Contests to Boost Engagement • Add Milestones • Embrace Your Fans
  28. 28. Facebook
  29. 29. Facebook
  30. 30. Facebook What the Judges Liked: - Blog app is very well done - Great niche site with tons of tips and images - Fantastic engagement - Good use of contest - Good variety of posts demonstrating fun, chicken care, chicken crafts and personality.
  31. 31. FacebookWhat the judges liked:- Great timeline cover photo- Coupon option is well done- Underwater camera giveaway aligns well with niche- Good use of call to action in posts to spark engagement
  32. 32. Twitter Best Practices• Share photos and give your customers a “behind the scenes experience” • Listen to your followers • Ask questions to show that you care • Respond to feedback in real time • Tweet offers and discounts • You’re the expert…Prove it • Thank your followers
  33. 33. Twitter
  34. 34. Twitter
  35. 35. LinkedIn Best Practices • Complete profile to 100% • Use keyword phrases in headings and titles • Tag your skills and expertise• Link to your website and have correct contact info • Endorse and Recommend others • Include your blog feed to your profile
  36. 36. Google+ Best Practices • Create effective bio • Use circles effectively• Take advantage of google handouts • Leverage photos • Get to know your audience
  37. 37. Consistency & Creativity
  38. 38. Foundation YourConsistency& Creativity Happy Blogging Business Social Media

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