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Sor project brief september 1, 2011
 

Sor project brief september 1, 2011

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    Sor project brief september 1, 2011 Sor project brief september 1, 2011 Presentation Transcript

    • Project Information as of August 26, 2011
    • Project Overview Project type : High‐rise residential development Unit type/mix : One (1) Bedroom, Two (2) Bedroom and Three (3) Bedroom No of buildings : One (1) single‐loaded, double row configuration No. of levels : Twenty five (25) residential storey building with three (3) basement parking, one (1) Amenity level and one (1) sky park level No. of units : Approximately Five Hundred and Ninety‐Two (592) residential units Price segment : Php 2.09 Mn – 4.25Mn range (net of cash & PDC discounts) Php 2.37Mn – 5.40Mn range (list price with VAT where applicable) Unit Type Unit Area (sqm) Total Units for sale 1 Bedroom 35 200 2 Bedroom 49 100 2 Bedroom 53 100 3 Bedroom 66 8
    • Location Map How to get there: From Makati  Take South Super Highway towards President  Quirino Ave. Head straight to Nagtahan .  From  the bridge take the lower road and turn right to  Ramon Magsaysay Blvd. Head straight towards  SM Centerpoint and turn left to G. Araneta  Avenue. Take the first U‐turn slot then turn right  to Ramon Magsaysay Blvd. After V. Mapa LRT 2  station, turn right to Sociego St.. Sorrel  Residences is on your left. From  Edsa Quezon City Take Aurora Blvd. Head straight towards Ramon  Magsaysay Blvd. Right past G. Araneta Avenue   intersection, take rightmost lane. After V. Mapa  LRT 2 station, turn right to Sociego St.. Sorrel  Residences is on your left. From  España  or University Belt Areas Take Gov. Forbes then turn left to Ramon  Magsaysay Blvd. Head straight towards SM  Centerpoint and turn left to G. Araneta Avenue.  Take the first U‐turn slot then turn right to  Ramon Magsaysay Blvd. After V. Mapa LRT 2  station, turn right to Sociego St.. Sorrel  Residences is on your left.
    • Nearby SchoolsSchool Distance in Km University of Sto. Tomas 2.9 University of the East 2.8 National University 2.2 Centro Escolar University 2.5 San Beda College 2.4 Santa Catalina College 2.0 St. Jude Catholic School 2.2 Holy Spirit College 2.3 Central College of the Philippines 0.5 Don Bosco School 1.0 Arellano University 2.0 Polytechnic University of the Philippines 0.7 La Consolacion College 2.5 San Sebastian College ‐ Recoletos 2.8 Technological Institute of the Philippines 3.1 Far Eastern University 3.0
    • Nearby Churches Church   Distance in Km  Nuestra Senora Salvacion Parish  0.8 Holy Child Parish 1.3 Most Holy Redeemer Parish 0.9 Our Lady of Loreto Parish 2.3 St. Jude Thadeus Church 2.9 St. Anthony Church 4.1 San Miguel Parish Church 2.7
    • Nearby Hospitals and Public Institutions Hospital Distance in Km UERM Medical Center 0.6 Lourdes Hospital 1.2 Unciano General Hospital 0.4 Mary Chiles General Hospital 2.8 Dr. Jose Fabella Memorial Hospital 3.3 San Juan City Hall 0.9 LTO San Juan 0.8 Malacanang Palace 2.5
    • Nearby Commercial Establishments Establishment Distance in Km SM Sta.Mesa 0.3 Savemore 0.4 Isetann 0.2 Puregold 0.6 BPI 0.1 BPI Family Bank 0.4 Allied Bank 0.3 Banco De Oro 0.2 Caltex 0.7 Shell 1.0
    • Demographics These are modern, upwardly‐mobile  individuals (late 20’s, within 30’s) who  desire an ideal home and community  environment while still enjoying the  privileges of in‐city/ cosmopolitan  living.  They are looking for modern  communities with abundant  recreational facilities. Primary Target Market:  Competent Individuals Psychographics They are achievers/decision makers, career‐ oriented professionals, executives and city‐ dwellers, who are seeking for their “first  home” proximate to their place of work and  near business and commercial centers.  – need for a sense of achievement  – they take great pride in the fruits of their  labor.  – require recreational facilities that can sustain  their very active lifestyle.
    • Needs‐Benefit Analysis Emotional Need Benefit Activities & Experience Link to Product A growing family needs to find  work‐life balance to nurture their  growing relationships Working parents need an  opportunity to relax and unwind A young family with children  needs a place that is safe and  secure A start‐up family with young  children desires to connect and  build positive, long‐term  relationships within the  community A young couple and their children  living in the city still need a place  that is fresh and healthy, away  from the polluted airways of city  life. Proximity to the workplace The combination of active and passive activity areas ensures a relaxing home life PMO ensures safety and security for its residents. Exclusivity and low density ensures a comfortable home environment for your family. Community development activities enhance the relationships of residents within the community Garden atriums and single‐ loaded corridors ensure that fresh air and natural light are abundant even inside the building. Spend more time at home than  on the road. Have fun with the whole family at  the swimming pool, the  landscaped roof deck gardens, the  sky lounge, and other amenities  at your disposal  Sleep soundly, knowing that your  children are growing up in an  environment that suits their  needs and protects them from  outside elements. Families are able to connect with  their neighbors and enjoy fun  community bonding activities,  learning seminars and workshops. Enjoy a natural home setting, not  only through the themed gardens  and open spaces, but also inside  your very building. Strategic Location Diverse amenities The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. The PMO is available to address your every need. Community Development programs Landscaped atriums and  single‐loaded corridors
    • Secondary Target Market:  Upgraders/Halfway home seekers Demographics Those who desire to invest in and upgrade  to ideal halfway homes for immediate or  future use. These include parents seeking  for the right second home for their  children who will soon be studying and/or  working in the city, specifically in the  Sampaloc area, as well as OFWs who are  looking at having a second home in the city  or an investment.  Psychographics They are cocooners, parents that are  practical, who are seeking homes that can  provide their children and themselves with  security, comfort and peace of mind. They  want to feel that though they are not there,  their children or loved ones are properly  taken cared of and have everything that they  could possibly need.
    • Needs‐Benefit Analysis Emotional Need Benefit Activities & Experience Link to Product / Amenity Ease of Travel Young career-driven individual needs a home where everything is within reach Accessible to the workplace. Travel time & traffic are minimized, allowing you to make the most out of your free time Get home early and spend more time improving your quality of life Maximize your time by having all your needs within reach Strategic Location Good quality living space As a discerning individual, you would like to ensure that your home is a reflection of your good taste Good quality material, superior construction capabilities of DMCI Homes Be at ease, knowing that your home is and everything in it is protected from the elements High-quality output Safety and Security A young couple with children needs a safe place conducive to rearing well rounded individuals Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all Be able to concentrate on your work knowing that your family is in good hands Various activities in the community promote values and personal growth The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. PMO Programs to suit your interests Value for money A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building A true value-for-money purchase that also serves as a long-time investment Families are able to still afford travels locally and abroad with security that the purchase of the property won’t empty their savings account Various spaces to grow and activities to do Affordability and flexible payment terms Larger unit spaces Searching for the extraordinary Being a modern individual, you make sure that all of your needs are not only met, but exceeded Resort-inspired amenities and surroundings that make every day extraordinary Enjoy hanging out with your friends at the pool complex Curl up with a good book at the lounge area Host unforgettable parties at the sky lounge Indoor and outdoor amenities (coffee shop, al fresco lounge, game area, gym, AV room, landscaped roof deck, sky lounge)
    • VALUE PROPOSITION STATEMENT Sorrel Residences is What A modern tropical, resort‐themed high‐rise development  Where In Sociego Street, Sampaloc, Manila within close proximity  to places of interest (schools and workplaces) in Quezon  City and Manila How That offers efficiently planned unit spaces and amenities to  move around Who For competent individuals and start‐up families Why Aspiring to live in a secure environment with fundamental     and functional amenities When  In a time of limited home options in the city
    • Reasons To Believe Safe Haven (Security, Exclusive Abode) Located just a block away from V. Mapa and Ramon Magsaysay Blvd., residents  are shielded from the noise and pollution from this major thoroughfare. With  priority given to security features and exclusivity, Sorrel Residences provides its  future residents with peace of mind and worry‐free living. This exclusive and  gated community boasts of 24/7 security and no commercial areas to further  take your safety to the next level.
    • Reasons to Believe True resort living like no other Residents will enjoy freedom of space plus the invigorating benefits of resort  living as compared to most condominium projects . The generous allocation of  resort‐like ground‐level amenities differentiates this development from the  others in the area. Verdant landscaping, soothing water features and garden  atriums evoke an ambience of a completely comforting retreat amidst the city’s  hustle and bustle.
    • Reasons To Believe Efficiently planned unit spaces/ configuration In an era of limited home options, buyers are constantly in search of value  for their money. In Sorrel Residences, one is assured of larger living and  breathing spaces that provides a relief from cramped city living conditions  that most city dwellers are used to. With larger unit offering, the buyers are  provided options based on their various spatial needs.
    • Reasons To Believe Worry‐free travel and real convenience Sorrel Residences is highly accessible, as it is a mere 150 meters from the LRT2 Station of V. Mapa. It is also accessible via major roads, highways and PUV’s along Ramon Magsaysay Boulevard and linked through roads and transportation networks connected to major cities and CBD’s such as Quezon City, Mandaluyong‐San Juan, and Makati. Aside from this, its proximity to major roadways, its nearness to major establishments and areas of interest (schools, business centers) makes it an ideal abode for the target market.
    • Reasons To Believe Reliability and Stability courtesy of DMCI Homes brand A smart investment decision avowed by DMCI Homes’ commitment to quality  workmanship spanning nearly 60 years, intending only to deliver high standard  products and first‐class services, and true value‐for‐money deals that offer   superior products at its best.
    • The Sorrel Residences logo is straightforward and modern like the architecture of the development.  The blue text is set in a well‐defined typeface to represent the contemporary features of the development. The stylized ‘o’ using brush strokes add a touch of organic element in the logo representing nature, which is  apparent in the development’s lush landscaping. This circular icon also represents the synergy of the project’s  amenities and features in creating a balanced living experience to the residents. SORREL symbolizes beauty and brilliance Project Name & Logo
    • Project In Focus:  Site Development Plan Land Area  :    3,813 sqm Total Saleable Area :    23,800 sqm Unit Saleable Area Ratio :    6.24 Density (units/ha) :    1,554 Amenity Area :    3,813 sqm No. of building :    One (1) High‐rise building No of units :    approx. 592 units No. of parking slots :    334 slots
    • Modern Tropical Theme and Architecture • Modern architecture that closely  relates to designs that is from the  20th century or later that appears  “modern” or to date and  addresses the tropical climate as a  design consideration •Light and airy • Suitable for warm climates and  projects quiet elegance and  timeless appeal
    • Building Features
    • Gated Entrance
    • Soothing Water Features
    • Wide Garden Atrium
    • Outdoor Amenities
    • Lap Pool
    • Kiddie Pool and Children’s Playground
    • Lap Pool and Kiddie Pool
    • Lap Pool and Kiddie Pool
    • Lounge Area
    • Linear Park
    • Indoor Amenities
    • Fitness GymGame Area Hotel‐like Lobby Lounge Areas
    • Sky Park (Insert picture) Sky Lounge
    • Building Facilities
    • Convenience store Water station Laundry  station Business Center (Insert picture) (Insert picture) (Insert picture)
    • Other Building Features • Balconies in all units • Single‐loaded corridors  • Scenic elevators
    • Property Management Office Services • 24‐hour security, with roving personnel     • Guarded entrance gate • General maintenance of common areas • Taxi call‐in service • Utilities application and payment assistance
    • Floor Plans
    • Typical Unit Lay‐outs
    • AS OF AUGUST 2011
    • AS OF AUGUST 2011
    • AS OF AUGUST 2011
    • AS OF AUGUST 2011
    • Turnover Finishes *for reference only
    • Turnover Finishes RESIDENTIAL AREAS 3-BEDROOM UNITS 2-BEDROOM UNITS 2-BEDROOM UNITS 1-BEDROOM UNITS 77 SQM (Gross Floor Area) 62.25 SQM (Gross Floor Area) 58.10 SQM (Gross Floor Area) 38.30 SQM (Gross Floor Area) FLOOR FINISHES Living,Dining and Kitchen Ceramic tiles with baseboard (where applicable) Bedrooms Low maintenance resilient flooring with baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles WALL FINISHES Interior Walls Painted Finish Toilet Painted plain cement finish above tiles CEILING FINISHES Living,Dining and Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficemboard ceiling KITCHEN AREA Granite finish kitchen countertop with cabinet system DOORS Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Framed sliding glass panel Toilet Door Wooden door on metal jamb Balcony Door Aluminum framed glass panel (where applicable)
    • Turnover Finishes RESIDENTIAL AREAS 3-BEDROOM UNITS 2-BEDROOM UNITS 2-BEDROOM UNITS 1-BEDROOM UNITS 77 SQM (Gross Floor Area) 62.25 SQM (Gross Floor Area) 58.10 SQM (Gross Floor Area) 38.30 SQM (Gross Floor Area) WINDOWS Aluminum framed glass panel FINISHING HARDWARE Main Door Lockset Lever type keyed lockset Bedroom Lockset Lever type keyed lockset Lockset sliding panel Toilet Lockset Lever type privacy lock set TOILET AND KITCHEN FIXTURES Water Closet Top flush, one-piece type Lavatory Under counter type and wall hung with semi-pedestal type Under counter type Wall-hung with semi- pedestal type Shower Head and Fittings Exposed bath & shower mixer Soap Holder White, recessed type Kitchen faucet Lever type Kitchen Sink Single bowl with drain board Single bowl stainless
    • Price List Summary Unit Type Gross Floor Area (sqm) Net Floor Area (sqm) Cash Price Range (net of Cash and PDC Discounts) List Price Range 1 BR Unit 38.30 35 2.09Mn - 2.56Mn 2.37Mn – 3.01Mn 2 BR Unit 58.10 – 62.25 49-53 2.88Mn - 3.99Mn 3.66Mn - 5.07Mn 3 BR Unit 77 66 4.12Mn - 4.25Mn 5.23Mn - 5.40Mn Unit Type Gross Floor Area (sqm) Net Floor Area (sqm) Total Inventory 1 Bedroom 38.30 35 200 2 Bedroom 58.10 49 100 2 Bedroom 62.25 53 100 3 Bedroom 77.00 66 8
    • • Effectivity of Pricelist – September 15,2011 • RFO: January 2015 • Minimum Down payment will be at 20% Selling Program, Payment Terms, Implementation Guidelines
    • Disclaimer In its continuing desire to improve the project, DMCI Homes reserves the right to change product features,  prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are  for demonstration purposes only and should not be relied upon as final project plans.
    • Thank You and Happy Selling  ☺