Lev project-brief-january-2013-saleskit


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Lev project-brief-january-2013-saleskit

  1. 1. Project Briefing January 18, 2013
  2. 2. Project Overview Size of Development 14, 244 SQM (1.4 HAS) ProjectType Medium-Rise Residential Development Location Jenny’s Avenue, Rosario, Pasig City Unit Mix 369 Units: 2-Bedroom – 297 3-Bedroom - 72 No of Buildings/ Floors 3 mid-rise buildings; 6 residential storey with basement parking BuildingType Double-row building Amenity Area 4,069 SQM (29% of land area) Parking Spaces 390 slots Street Parking – 12 slots Covered – 318 slots; Motorcycle – 60 slots Parking Ratio 89%
  3. 3. Location Project site is located in Jenny’s Avenue, Rosario, Pasig City. Jenny’s Avenue is a place with high density residential and industrial mixed-use. PROJECT ACTUAL SITE Tree-lined avenue
  4. 4. Location FROM QUEZON CITY Take Kalayaan Avenue then turn left to E. Rodriguez Avenue. Turn right to Julia Vargas Bridge heading towards C. Raymundo Avenue. Upon reaching Puregold on the right side of the road, prepare to make right turn to Francisco Legaspi Road the make left turn to Jenny’s Avenue to head to Levina Place which is located on the left side of the road Take E. Rodriguez Avenue then make a left turn to Ortigas Avenue Extension. Passing through Rosario Market, prepare for a right turn to C. Raymundo Avenue. Upon reaching Puregold on the right side of the road, prepare to make a right turn to Francisco Legaspi Road then make left turn to Jenny’s Avenue to head to Levina Place which is located on the left side of the road. FROM MAKATI CITY
  5. 5. Nearby Areas COMMERCIAL • SM Megamall – 6.5 Km • Robinsons Galleria – 7.4 Km • SM Center Pasig – 4.9 Km • Tiendesitas – 4.7 Km • Market-Market – 5.8 Km SCHOOLS • University of Asia and the Pacific – 5.6 Km • St. Paul College – 5.2 Km • Lourdes School – 5.9 Km • Pasig Catholic College – 3.7 Km • Pamantasan ng Lungsod ng Pasig – 2.6 Km HOSPITALS • New Medical City – 6.0 Km • Rizal Medical Center – 3.5 Km • Pasig City General Hospital – 1.4 Km • St.Therese Hospital – 2.0 Km
  6. 6. Why choose to live in Levina Place?
  7. 7. What The first three-tower mid-rise development designed with an Asian Boutique condo concept in Pasig City How providing a resort-living ambience through infusion of lush landscape, refreshing water features, courtyards and an array of amenities Who perfect for growing young families from Pasig City and nearby areas Why who desire to live in an exclusive, serene, and secured community Where that offers proximity to commercial and business centers, transport hubs, and major road networks When in a time of limited living options in the city
  8. 8. Like a piece of cake for breakfast paired with a favorite cup of tea or maybe coffee, create life’s sweetest moments in the first Asian Boutique mid-rise development in Pasig City. Perfect combination : Asian Boutique Charm & Resort-Inspired Community Bite into a delectable taste of condo-community living and wake up each day to enjoy a wide array of ground- level amenities characterized by open spaces, lush landscapes, refreshing water features, and courtyard or pocket parks truly creating the perfect resort-living ambience. Photo Credits: Jenny Epperson
  9. 9. Moves you further… yet keeps the family together Located within a mixed of residential and industrial enclave along Jenny's Avenue, Rosario, Pasig City, the project is in close proximity to major road networks, transportation hubs, and offers unparalleled city advantage as it is strategically near key places of interest like esteemed educational systems and medical institutions as well as business districts and commercial centers each significant to the fulfillment of daily needs or routine of your family.
  10. 10. Peace & Revelry Find your own sanctuary of peace and revelry living in a secured community with amenities that caters to the needs of your family. A 24-hour roving security, CCTV at strategic locations are among security features in place for your peace of mind. Foster family or community relationships as you enjoy a wide array of ground level amenities. From your unit's balcony or as you lounge in the clubhouse amenity, enjoy a surrounding view of the lush landscapes or take a dip at the lap pool or kiddie pool to refresh your mind and senses. In a weekend bonding, think of organizing cook-out party at the picnic area while kids socialize and interact at the children's play area or stay fit and active through a gym facility or basketball court area.With this, truly feel the comfort of condo living through PMO (Property Management Office) services that ought to make your living worry-free.
  11. 11. Recognized by the consumers as a Trusted Brand, Reader’s Digest hailed DMCI Homes a Gold awardee for 2012. Because the project is built and developed by DMCI Homes, you are assured of getting optimum value for your money, exceptional features and amenities, and a world-standard level of craftsmanship borne out of almost 60 years experience in the construction and development industry. Legacy above others
  12. 12. The Market DEMOGRAPHICS Primary • Upgraders from nearby East areas – Marikina,Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above.They are career-oriented individuals with toddlers and pre-school children. Secondary • First time buyers and upgraders within Pasig.Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.
  13. 13. The Market PSYCHOGRAPHICS (COCOONERS) • They are practical individuals looking for a secured, protected and peaceful home environment away from the daily stresses of work. • They are settled individuals who want to live in an exclusive place detached from the frenetic city environment where they can relax and rejuvenate their mind, body and soul to enhance their overall well-being.They want a home that is fresh, modest looking, a place where they can grow old in. • They are dependable, caring family-oriented individuals who values the essential things in life.They seek to attain a good balance in their career and family life.
  14. 14. The Logo• The Levina Place logo consists of three (3) vertical brush strokes that represent the development’s three (3) buildings.The brush strokes represent the artisanal approach to developing the project while the shades of grey are used represent the project’s quiet elegance.The horizontal line represents the development’s stability while the blue-green color is used for a premium appeal. • Levina Place means ‘little beloved’ is a perfect name for a low-density condo community enclave endearing itself to the market with its impressive list of amenities and features.
  15. 15. Teaser Leaflet
  16. 16. Project Leaflet
  17. 17. Teaser Emailer •Released as of January 3
  18. 18. Merchandising On-site Billboard Satin Flags (on-site) Satin Flags (Information Center) Board Up (Information Center)
  19. 19. Project in Focus
  20. 20. PROJECT INFORMATION Location: Jenny’s Avenue, Brgy. Rosario, Pasig City Land Area (sqm): 14, 244 (1.4 HAS) Building Footprint – 37%; Parking Level Footprint – 32% Amenity Area - 4,069 SQM (29% of land area) Total # of Buildings: 3 mid-rise buildings (6 residential storey with basement parking) Basement Parking – Selene (1) Callista (2) Amalthea (2) Parking Slots: Basement Parking -330 slots (Street Parking: 12 ; Covered: 318) Motorcycle Parking – 60 slots 1st to be opened for selling UNIT TYPE # OF UNITS GROSS FLOOR AREA (in SQ.M) Price Range (in Millions) 2BR A (inner) 7 72.00 3.34-3.37 2BR B (inner) 6 68.50 3.49-3.51 2BR C (inner) 40 64.00 3.02-3.39 2BR D (inner) 30 65.50 3.08-3.43 3BR A (end) 2 94.50 4.51-4.55 3BR B (end) 2 91.00 4.73-4.77 3BR C (end) 20 87.00 4.20-4.66 TOTAL 107 Note: inclusive of 7.5 sq.m service area for all units
  21. 21. SITE DEVELOPMENT PLAN Basketball Court Clubhouse Second Floor AV Room, Function Room Uppper Ground Floor Lounge Area Game Area Lower Ground Floor Water Refill Station, Commercial Spaces Fitness Gym, PMO Office Kiddie Pool Picnic Area Lap Pool Gazebos/ Cabanas Children’s Play Area Gate
  22. 22. ARCHITECTURALTHEME Asian Boutique Similar to successful Asian-inspired project concepts with emphasis on close community ties, pocket development, secure and serene environment Surrounded by lush greenery, natural lighting and accented by courtyard & water features. Essentially the concept is translated to the following: Asian • Use of natural materials such as wood and stone • Taking advantage of natural lighting and ventilation • Use of earth tone colors to convey a relaxing mood Boutique • Unique • Distinct • Exclusive • Tailor-fit
  23. 23. Outdoor & Indoor AMENITIES
  24. 24. Indoor Amenities Function Room Fitness Gym Game Area AV Room Lounge Area Outdoor Amenities Clubhouse Lap Pool Kiddie Pool Children’s Play Area Picnic Area Gazebos/ Cabanas Basketball Court Others – Building Features Water Refill Station Commercial Spaces Property Management Office Double-row buildings Centralized Garden Atriums Unit Balconies Basement Parking (with motorcycle slots)
  25. 25. Project Perspectives
  26. 26. SITE DEVELOPMENT PLAN Artist’s Illustration of Site Development Plan
  27. 27. BUILDING FACADE Artist’s Illustration of Building Facade
  28. 28. LAP POOL Artist’s Illustration of Lap Pool
  29. 29. KIDDIE POOL Artist’s Illustration of Kiddie Pool
  30. 30. PICNIC AREA Artist’s Illustration of Picnic Area
  31. 31. CHILDREN’S PLAY AREA Artist’s Illustration of Children’s Play Area
  32. 32. CLUBHOUSE Artist’s Illustration of Clubhouse
  33. 33. GATE Artist’s Illustration of Entrance Gate
  34. 34. POOL LOUNGE AREA Artist’s Illustration Pool Lounge Area
  35. 35. Development FEATURES
  36. 36. SECURITY Electrified Perimeter Fence CCTV cameras placed in strategic locations Entrance gate with guard house and car barriers 24/7 roving security personnel UTILITIES High-speed elevator in all buildings OverheadWaterTank Underground Cistern Centralized Garbage Disposal Area SewageTreatment Facility Back-up power for common areas Automatic fire sprinkler & fire suppression system at hallways Mail area per building PMO 24/7 Security Personnel Housekeeping Services for Common Areas Utilities Application Assistance General Maintenance of Common Areas Organizing of Community Events Move-in Assistance Taxi-call-in Service
  37. 37. FLOOR LAY-OUTS
  40. 40. UNIT MIX – Selene Building UnitType # of units % Gross Floor Area (inclusive of 7.5 sqm service area for all units) 2BR A (inner) 7 6% 72.00 2BR B (inner) 6 6% 68.50 2BR C (inner) 40 37% 64.00 2BR D (inner) 30 28% 65.50 3BR A (end) 2 2% 94.50 3BR B (end) 2 2% 91.00 3BR C (end) 20 19% 87.00 Total 107 100% * Inventory of 1st building to be launched
  41. 41. UNIT MIX * Building A-C Inventory Unit Type Number of units % Gross Floor Area 2BR A (inner) 25 7% 72 2BR B (inner) 22 6% 68.5 2BR C (inner) 140 38% 64 2BR D (inner) 110 30% 65.5 3BR A (end) 6 2% 94.5 3BR B (end) 6 2% 91 3BR C (end) 60 16% 87 3BRTANDEM 99.00 (Unit Floor Area) TOTAL UNITS: 369 2BR: 297 or 80% 3BR: 72 or 20%
  42. 42. UNIT LAY-OUTS
  43. 43. UNIT TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm) RESIDENTIAL UNITS FLOOR FINISHES Living, Dining & Kitchen Ceramic Tiles with baseboard Bedrooms Vinyl Planks with baseboard Toilet Unglazed ceramic tiles Balcony Ceramic tiles with pebble washout WALL FINISHES Interior walls Painted finish Toilet & Bath Ceramic tiles; painted cement finish above wall tiles CEILING FINISHES Living, Dining & Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficem board ceiling KITCHE AREA Granite finish kitchen countertop with cabinet system DOORS Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Balcony Door Aluminum framed glass panel with insect screen WINDOWS Aluminum framed glass panel FINISHING HARDWARE Main Door Lockset Lever type keyed lockset Bedroom Lockset Lever type keyed lockset Toilet Lockset Lever type privacy lockset
  44. 44. UNIT TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm) TOILET & KITCHEN FIXTURES Water Closet Top-flush, one-piece type Lavatory Undercounter-type lavatory Undercounter-type lavatory and wall-hung with semi-pedestal tissue Shower Head and Fittings Exposed Bath and Shower Mixer Soap Holder White, recessed type Toilet Paper Holder White, recessed type Kitchen Sink Single Bowl with side drain, stainless steel kitchen sink Kitchen Faucet and Fittings Lever-type faucet Toilet Exhaust Ceiling-mounted exhaust fan Kitchen Exhaust Fan Wall-mounted exhaust fan Rangehood provision
  45. 45. UNITTURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm) SERVICE AREA FLOOR FINISH Straight to finish concrete WALL FINISH Combination of cycone wire and ficem board ROOF FINISH Fiberglass and pre-painted metal sheets MISCELLANEOUS Provision for tapping point of water Provision for electrical outlet COMMON AREA FLOOR FINISHES Stairs Ceramic tiles with pebble washout Hallway Ceramic tiles with pebble washout Roofdeck Straight to finish concrete Driveway / Parking Straight to finish concrete WALL FINISHES ExteriorWall Finish Combination of plain and textured paint on cement finish Hallway Painted plain cement finish Stairwell Painted plain cement finish CEILING FINISHES Hallway Painted plain cement finish Stairwell Painted plain cement finish Driveway / Parking Painted plain cement finish
  46. 46. Selling program, payment terms, implementation guidelines • Effectivity of price list - January 21, 2013 • RFO Date of Selene Building – November 2015 • Minimum down payment will be at 15%
  47. 47. DISCLAIMER In its continuing desire to improve the project, DMCI Homes reserves the right to change product features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans.
  48. 48. Thank you and Happy Selling! 