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THE POWER
OF IMPOSSIBLE
Mark Raison
Tilburg, Nov. 30th 2010
www.yellowideas.com
The impossible
exists to be
challenged
COCD BOX
Convergence tool invented by Mark Raison
Red Ideas
New & feasible
Blue Ideas
Known & feasible
Yellow Ideas
New & (not yet)
feasible
White Ideas
Known &
unfeasible
We should use it like this …
But, in reality, it’s often used…like this!
We should consider Yellow Ideas more seriously!
THE POWER OF IMPOSSIBLE
Creativity & HyperCreativity
HyperConvergence
Being a Beyonder!
BILL
STRICKLAND
Manchester Craftsmen
Guild, Pittsburgh
BUILDING
CONCERT
MUSEUM
CHEFS
FLOWERS
GRAMMY
Bill
Strickland
and us ?
Bill
Strickland
and us ?
DAILY
AGENDA
PRACTICE
Bill
Strickland
and us ?
DAILY
AGENDA
PRACTICE
Why?
When?
How?
DAILY
AGENDA
PRACTICE
Why?
When?
How?
Yo hago el imposible
porque lo posible
lo puede hacer cualquiera
Pablo Picasso
THE SIX LEVELS OF CREATIVE THINKING
Unthinkable
Impossible
Breakthrough
Novelty
Obvious
Routine
THE SIX LEVELS OF CREATIVE THINKING
Unthinkable
Impossible
Breakthrough
Novelty
Obvious
Routine
THE SIX LEVELS OF CREATIVE THINKING
Unthinkable
Impossible
Breakthrough
Novelty
Obvious
Routine
THE SIX LEVELS OF CREATIVE THINKING
Unthinkable
Impossible
Breakthrough
Novelty
Obvious
Routine
OBVIOUS IMPOSSIBLEOBVIOUS
OBVIOUS IMPOSSIBLE
The impossible
exists to be
challenged !
Ross
Lovegrove
The impossible
exists to be
challenged !
Impossible is
always
my starting point
Ross Lovegrove
Ti Nant bottle
by Ross Lovegrove
10
HyperCreativity
CREATIVITY
the ability to produce new, original and useful ideas
HYPERCREATIVITY
the ability to deal with impossible ideas
CREATIVITY
the ability to produce new, original and useful ideas
HYPERCREATIVITY
the ability to deal with impossible ideas
Asking radical
questions
POSITIVE
AMBITIOUS
EMOTIONAL
HYPERDIVERGENCE
‘Think Wrong’ technique
‘Extreme Borders’ technique
HYPERCONVERGENCE
THE KEY ISSUE
Pre-convergence state
Need for a solution
Sense of urgency
Experience and expertise
Consensus
99%
BLOCKS TO GREAT
HYPERCONVERGENCE
The major block to HyperConvergence?
99%
COMFORTABLE
ACHIEVABLE
PRESENT
In 99% of the creative meetings, we go for…
COMFORTABLE
ACHIEVABLE
PRESENT
Obviousity
25
The natural tendency
to choose, to develop and to transform
the most obvious, comfortable and easy ideas
into what we believe are ‘creative solutions’
OBVIOUSITY
Classical Convergence
Based on rationality Based on emotions
Feasibility is key Beauty is key
Money counts Excitement counts
‘Make it now’ is the driver ‘Make it unique’
Action is the next step Dream it is the next step
QUICK CONVERGENCE DEEP CONVERGENCE
Classical Convergence HyperConvergence
Based on rationality Based on emotions
Feasibility is key Beauty is key
Money counts Excitement counts
‘Make it now’ is the driver ‘Make it unique’
Action is the next step Dream it is the next step
QUICK CONVERGENCE DEEP CONVERGENCE
Creativity
GOOD
BAD
GREAT
Creativity
GOOD
BAD
GREAT
MAGIC
Creativity
MAGIC
THE 3 YELLOW IDEAS RULES
OF HYPER CONVERGENCE
Rule #1 Go for quantity!
GO FOR QUANTITY !
THE 3 YELLOW IDEAS RULES
OF HYPER CONVERGENCE
Rule #1 Go for quantity!
Rule #2 Live with the dragons !
Rule #3 Look for the Creashock!
Who do we want to be ?
Followers solve problems
Entrepreneurs tackle opportunities
Who do we want to be ?
Followers solve problems
Entrepreneurs tackle opportunities
Beyonders are changing the world
Every day, the world invites you to
make a difference.
You only need to recognize these
invitations and respond in a way
that suits your ambitions, tour
values, your resources, and your
passion.
Bill Strickland
The
impossible
is just temporary
Casius Clay
www.markraison.com
www.yellowideas.com

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Mark Raison "The Power of Impossible"