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Place brands and the problem ofranking themMarius Sylvestersen & Jacob Ikkala
Brand dimension of places   All about image   Rooted in perception   Changed by communication
The content dimension of place   All about facts and figures   Rooted in concrete reality   Changed by politics & plann...
Beauty Contest
Want to get in touch?Marius SylvestersenM: +45 22 49 65 10E: msy@stateofgreen.comJacob IkkalaM: +45 61 20 32 52E: jacob.ik...
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
Place Brands And The Problem Of Ranking Them
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Place Brands And The Problem Of Ranking Them

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Presentation from International Place Branding conference in Utrecht

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Transcript of "Place Brands And The Problem Of Ranking Them"

  1. 1. Place brands and the problem ofranking themMarius Sylvestersen & Jacob Ikkala
  2. 2. Brand dimension of places All about image Rooted in perception Changed by communication
  3. 3. The content dimension of place All about facts and figures Rooted in concrete reality Changed by politics & planning
  4. 4. Beauty Contest
  5. 5. Want to get in touch?Marius SylvestersenM: +45 22 49 65 10E: msy@stateofgreen.comJacob IkkalaM: +45 61 20 32 52E: jacob.ikkala@gmail.com
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