Maria Casu

Reading, United Kingdom United Kingdom

EMEA Industry Marketing Lead, Transport & Logistics

Technology / Software / Internet

Energetic B2B marketing professional specialising in Enterprise Software and Services. Highly focused on accelerating revenue growth through Brand Awareness, Demand Generation and Sales Enablement to improve reputation, acquire new clients and increase spend in existing accounts. KEY MARKETING SKILLS ● Go-to-Market Strategy ● Copywriting & Content Creation ● Market & Competitor Analysis ● Lead Generation & Nurturing ● Value Proposition Creation ● Digital Marketing, SEO & PPC ● Industry & Solution Messaging ● Data Segmentation & CRM Management ● Personas & Buyer Journey Development ● Event & Webinar Management ● Sales Enablement & Partner Marketing ...